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Tourism Oxford: our rural roots are showing


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Presentation delivered by Cathy Bingham,Tourism Specialist, Tourism Oxford, at November 27 2008 "Economies in Transition" forum in Chatham, Ontario.

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Tourism Oxford: our rural roots are showing

  1. 2. What is Tourism Oxford All About? <ul><li>Oxford’s 4 pillars of tourism: arts & culture, heritage, agritourism, gardening attractions </li></ul><ul><li>A ‘member-based’ organization </li></ul><ul><li>Function of the County of Oxford </li></ul><ul><li>Serving eight municipalities </li></ul><ul><li>Mission: to make Oxford a better place to live, work and play through development activities </li></ul><ul><li>and by helping our members grow their bottom line through tourism promotion </li></ul>
  2. 3. Cultural Collaboration in Oxford <ul><li>Rich base of heritage & creative talent </li></ul><ul><li>2 unsuccessful attempts “arts council” </li></ul><ul><li>April 2003 public meeting of creative groups </li></ul><ul><li>October 2005 focus group (Ministry of Culture) </li></ul><ul><li>Task force created: next steps </li></ul><ul><li>Partnership: Tourism Oxford, Oxford Small Business Support Centre, Oxford Community Foundation </li></ul><ul><li>Ontario Trillium Foundation funding </li></ul>
  3. 4. Oxford Creative Connections Study <ul><li>Dr. Greg Baeker </li></ul><ul><li>Weekly core “partner” meetings </li></ul><ul><li>Monthly Steering Group Meetings </li></ul><ul><li>Information gathering: cultural mapping, surveys, interviews, focus groups, town hall meeting </li></ul><ul><li>Final Report to County Council </li></ul><ul><li>Oxford County Council endorsement & funding </li></ul>
  4. 5. Final Report…Next Steps <ul><li>Working groups: Governance, Cultural Mapping, Communications/Networking </li></ul><ul><li>Roundtable composition & recruitment </li></ul><ul><li>Annual cultural summit </li></ul><ul><li>Community Festival </li></ul><ul><li>Non-profit Incorporation </li></ul><ul><li>Senior funding – Ontario Trillium Foundation and Ontario Ministry of Culture </li></ul><ul><li>Staffing and office space </li></ul><ul><li>Oxford Cultural Masterplan </li></ul>
  5. 6. Early Successes….. <ul><li>Oxford Studio Tour </li></ul><ul><li>Oxford Presents brochure </li></ul><ul><li>Oxford Fresh “Oxfordlicious” </li></ul><ul><li>Black History Museum </li></ul><ul><li>Oxford Heroes Trail </li></ul><ul><li>Local art in new County Admin Building </li></ul><ul><li>Local art – tourism venues </li></ul>
  6. 7. Successes