The long nose of innovation

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My talk on innovation at the World IA Day 2013 in Genk. Based on the "long nose" theory by Bill Buxton.

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The long nose of innovation

  1. 1. 9 The Long Nose of InnovationFEB W!r"# IA D$% 2013
  2. 2. @ErlendInterface & Usability Chimp at BBDO
  3. 3. Bill Buxton63 years oldPrincipal Researcher at Microsoft
  4. 4. Innovation in the 21st century
  5. 5. Innovation ♥ Technology
  6. 6. “We’re not in a technology business”
  7. 7. How long does innovation take?
  8. 8. Weeks, months, years?
  9. 9. 20 YEARSor + 7.000 DAYS
  10. 10. Any idea that’s gonna reach a 1 billiondollar industry is at least 10 years old
  11. 11. Time for a Quiz!
  12. 12. Roller Skates & Inline Skates
  13. 13. 1819 in the Netherlands Four wheels and a shoe
  14. 14. 1760Inline Skate with metal weels1819First patented roller skate1876Invention of the toe stop1877Royal Indoor skating hall in Brussels
  15. 15. 1970 & 1990From 1870 till 1970 = 100 Years
  16. 16. All of the first commercial roller skates had the same problems as in 1876
  17. 17. Lack of refinement.
  18. 18. Time for a Quiz!
  19. 19. The computer mouse
  20. 20. Xerox Mouse in 1981 - Patented! Apple mouse in 1984 - Patented!
  21. 21. Telefunken Mouse in 1965 - no patent.
  22. 22. 30 Years!
  23. 23. Patenting something doesn’t mean you invented it.It means you see the commercial value.
  24. 24. How about touch screens?
  25. 25. Casio Invisible Calcultator watchWrist watchMobile CalculatorTouch ScreenCharacter recognition
  26. 26. Sold & available in 1983 for 99 $
  27. 27. The idea: make calculationswithout someone noticing it...
  28. 28. “Touch screen watches are stillfar far away from touch screen computers...”
  29. 29. Plato touch screen computer in 1972
  30. 30. Plato ComputerComputer with basic math exercisesTouch ScreenPlasma TV!Used in class as an experiment
  31. 31. If “touch” isn’t new...
  32. 32. How about Multi Touch?
  33. 33. Pinch & Zoom
  34. 34. Invented in 1983by a company called Fingerworks
  35. 35. Zoom in & out on images & text
  36. 36. Not a real success.They almost went bankrupt until ...
  37. 37. Apple bought them in 2005
  38. 38. First iPhone in 2007
  39. 39. From 1983 to 2005 is 24 years!
  40. 40. “Oooh, we’ve tried that before...”
  41. 41. “Let’s invent something new”
  42. 42. The iPod mini
  43. 43. Multicolored, how clever!
  44. 44. What the f*ck havewe been doingthe past 25 years?
  45. 45. Instead of thinking of the next greatidea, realize that the next great ideahas been sitting on the ground infront of you for the past 10 years
  46. 46. My advice for 2013
  47. 47. Respect HistoryEvolution is keyRevolution is intrusive
  48. 48. Use history to evaluate new conceptsand idea’s instead of only gut feeling.
  49. 49. That’s it, Thanks!&w&&(r.)!*/(r"(+# # W!r"# IA D$% 2013

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