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Copycat
design
and the smelly ness
Tuesday 30 November 2010
What’s design?
Tuesday 30 November 2010
“Design is how things work”
Tuesday 30 November 2010
design = form+function
Tuesday 30 November 2010
Tuesday 30 November 2010
Good Designers Copy,
Great Designers Steal
Tuesday 30 November 2010
Tuesday 30 November 2010
music portable designed easy itunes
Tuesday 30 November 2010
music portable designed easy itunes
Tuesday 30 November 2010
music + portable + designed + easy + itunes
Tuesday 30 November 2010
Tuesday 30 November 2010
phone touch designed easy appstore
Tuesday 30 November 2010
phone touch designed easy appstore
Tuesday 30 November 2010
phone + touch + designed + easy + appstore
Tuesday 30 November 2010
Tuesday 30 November 2010
Copy cat blindness1
Tuesday 30 November 2010
Tuesday 30 November 2010
Keep your users in mind
Tuesday 30 November 2010
‣ Male / female
‣ Age
‣ Computer knowledge
‣ Internet knowledge
‣ ...
Tuesday 30 November 2010
Tuesday 30 November 2010
Target Audience2
Tuesday 30 November 2010
Tuesday 30 November 2010
Coolness vs Usefulness
Tuesday 30 November 2010
Tuesday 30 November 2010
Tuesday 30 November 2010
What’s the added value?3
Tuesday 30 November 2010
Tuesday 30 November 2010
Containership
Tuesday 30 November 2010
Tuesday 30 November 2010
Containership is a visual grouping
technique that shows spatial relationship
of similar items or actions.
Tuesday 30 November 2010
Adapt & integrate4
Tuesday 30 November 2010
Tuesday 30 November 2010
design = form+function
Tuesday 30 November 2010
design = form+function
Tuesday 30 November 2010
function = behavior
Tuesday 30 November 2010
Seeing the form: getting the idea
Evolve the form: develop the idea
Tuesday 30 November 2010
Tuesday 30 November 2010
Tuesday 30 November 2010
Tuesday 30 November 2010
Copy behavior5
Tuesday 30 November 2010
Tuesday 30 November 2010
Tuesday 30 November 2010
Tuesday 30 November 2010
Tuesday 30 November 2010
Design is progress
Tuesday 30 November 2010
this doesn't work!
Tuesday 30 November 2010
“We do not learn; and what we
call learning is only a process
of recollection.”
Tuesday 30 November 2010
Copy cat blindness1
Target Audience2
What’s the added value?3
Adapt & integrate4
Copy behavior5
Tuesday 30 November 2010
Proximity,
Start your copiers!
Tuesday 30 November 2010

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Copy cat design, and the smell of it