Where are tech savvy trend
spotters pointing their radars?
Marketing of High-Tech Products,
Services and Experiences
Erkin...
What does “Trend” mean?
A general development or change in a situation or
in the way that people are behaving…
What does “Trend Spotter” mean?
A trend spotter is someone who specializes in
identifying emerging trends.
Harry McCracken (Editor of Technologizer)
twitter.com/harrymccracken
Padmasree Warrior (CTO at Cisco Systems) twitter.com/...
• We are becoming more mobile.
• Mobile phones are not any more the only
mobile gadget we have.
• Mobile broadband gives u...
• The way of using internet changing.
• The applications we use become more
internet based.
• Result ; popularity of onlin...
What is “Cloud Technology” ?
“Cloud Technology" is a word to describe that
modern users will "rent" or borrow online
softw...
Sites To Visit
• http://www.pachube.com/
• http://gizmodo.com/5365299/courier-first-detail
• http://www.google.com/insight...
Books To Read
Referances
• http://www.blubrry.com/player/?p=337&e=293496
• http://www.businessweek.com/investor/content/oct2007/pi20
• h...
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Trends

  1. 1. Where are tech savvy trend spotters pointing their radars? Marketing of High-Tech Products, Services and Experiences Erkin GÜNAY November - 2009
  2. 2. What does “Trend” mean? A general development or change in a situation or in the way that people are behaving…
  3. 3. What does “Trend Spotter” mean? A trend spotter is someone who specializes in identifying emerging trends.
  4. 4. Harry McCracken (Editor of Technologizer) twitter.com/harrymccracken Padmasree Warrior (CTO at Cisco Systems) twitter.com/Padmasree Dave Zatz (Digital lifestyle writer) twitter.com/davezatz Rafe Needleman (Editor of Webware) twitter.com/Rafe Jason Snell (Editorial Director of Macworld) twitter.com/jsnell Charlene Li (Author and thought leader) twitter.com/charleneli Lance Ulanoff (Editor in Chief of PCMag) twitter.com/LanceUlanoff Jeremiah Owyang (Analyst, Forrester Rsrch) twitter.com/jowyang Paul Thurrott (Founder, Windows Supersite) twitter.com/thurrott Rob Enderle (Analyst, Enderle Group) twitter.com/Enderle
  5. 5. • We are becoming more mobile. • Mobile phones are not any more the only mobile gadget we have. • Mobile broadband gives us new opportunitites. Mobility!#
  6. 6. • The way of using internet changing. • The applications we use become more internet based. • Result ; popularity of online music, storage etc. increases. # Cloud Technology!
  7. 7. What is “Cloud Technology” ? “Cloud Technology" is a word to describe that modern users will "rent" or borrow online software instead of actually purchasing and installing it on their home computers.
  8. 8. Sites To Visit • http://www.pachube.com/ • http://gizmodo.com/5365299/courier-first-detail • http://www.google.com/insights/search/# • http://www.google.com/trends • http://mashable.com/ • http://www.readwriteweb.com/ • http://www.techcrunch.com/
  9. 9. Books To Read
  10. 10. Referances • http://www.blubrry.com/player/?p=337&e=293496 • http://www.businessweek.com/investor/content/oct2007/pi20 • http://cache0.techcrunch.com/wp-content/uploads/2009/02/m • http://www.opera.com/smw/2009/09/ • http://www.marketingcharts.com/interactive/mobile- social-networking-grows-top-10-socnets-11089/ • http://www.mobileyouth.org/post/youth-loyalty-and- competition-through-the-backdoor/

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