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Attacking and Defending Your Ecommerce Niche <ul><ul><li>Stephan Miller </li></ul></ul><ul><ul><li>Introduction </li></ul>...
Introduction <ul><li>Being successful at e-commerce is more than building a site and getting traffic. </li></ul><ul><li>St...
Forget Marketing First <ul><li>Be knowledgeable or have a passion. </li></ul><ul><li>Upload everything possible as fast as...
Sacrifice Pawns <ul><li>Set up analytics. </li></ul><ul><li>Track your most profitable sku's. </li></ul><ul><li>Restructur...
Using Your Customers <ul><li>A large percentage of your customers need help. A small percentage of them will ask for help....
Bottlenecks <ul><li>These can slow down growth if not planned correctly. </li></ul><ul><li>Shipping </li></ul><ul><li>Inve...
Higher Profits and Lower Expenses <ul><li>Sign up for related affiliate programs. List their products on your site. </li><...
Staying On Top <ul><li>The first site online will not stay first. </li></ul><ul><li>The internet is tranparent. There is n...
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Attacking and Defending Your Ecommerce Niche

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How to build, promote and defend your ecommerce site.

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Attacking and Defending Your Ecommerce Niche

  1. 1. Attacking and Defending Your Ecommerce Niche <ul><ul><li>Stephan Miller </li></ul></ul><ul><ul><li>Introduction </li></ul></ul><ul><ul><li>Forget Keywords and Market Research </li></ul></ul><ul><ul><li>Build Your Presence As Fast As You Can </li></ul></ul><ul><ul><li>Start Sacrificing Pawns and Emphasizing Winners </li></ul></ul><ul><ul><li>Using Your Customers to Work For You </li></ul></ul><ul><ul><li>The Bottlenecks </li></ul></ul><ul><ul><li>Boosting Profits Without Adding Overhead </li></ul></ul><ul><ul><li>Staying Ahead </li></ul></ul>
  2. 2. Introduction <ul><li>Being successful at e-commerce is more than building a site and getting traffic. </li></ul><ul><li>Strategies are like belief systems. Use them while they work. Modify or throw them out when they don't. </li></ul><ul><li>Don't fall asleep at the wheel. </li></ul><ul><li>Part of your job is keeping up to date. </li></ul>
  3. 3. Forget Marketing First <ul><li>Be knowledgeable or have a passion. </li></ul><ul><li>Upload everything possible as fast as possible. </li></ul><ul><li>Huge sites have the advantage of being a link-juice factory. </li></ul><ul><li>Build links to your site. </li></ul><ul><li>Be active in communities where your customers are. </li></ul><ul><li>Help people use the products and don't sell. </li></ul>
  4. 4. Sacrifice Pawns <ul><li>Set up analytics. </li></ul><ul><li>Track your most profitable sku's. </li></ul><ul><li>Restructure your site to emphasize them. </li></ul><ul><li>Move high traffic keywords higher up in the SERP's. </li></ul><ul><li>Use known profitable keywords in Pay per Click campaigns. </li></ul><ul><li>Write content based on these keywords (on site blog). </li></ul>
  5. 5. Using Your Customers <ul><li>A large percentage of your customers need help. A small percentage of them will ask for help. </li></ul><ul><li>1,000,000 ways to contact you. Use a few. </li></ul><ul><li>A knowledge base for answers. </li></ul><ul><li>Your best evangelists. Give them every opportunity to be vocal, good or bad. </li></ul><ul><li>Find their questions. Answer their questions. Customize your site for them. </li></ul>
  6. 6. Bottlenecks <ul><li>These can slow down growth if not planned correctly. </li></ul><ul><li>Shipping </li></ul><ul><li>Inventory Control </li></ul><ul><li>Customer Service </li></ul><ul><li>Create a efficient work-flow so you can work on new sites and projects to expand your presence. </li></ul>
  7. 7. Higher Profits and Lower Expenses <ul><li>Sign up for related affiliate programs. List their products on your site. </li></ul><ul><li>Sell ads to companies that are related to yours but aren't direct competitors. </li></ul><ul><li>Set up an affiliate program so that if you don't rank high, chances are that an affiliate linking to your site will. Many affiliates make more than e-commerce webmasters. </li></ul>
  8. 8. Staying On Top <ul><li>The first site online will not stay first. </li></ul><ul><li>The internet is tranparent. There is no way to stop copy cats. </li></ul><ul><li>You are a target when you become #1. </li></ul><ul><li>Guerrilla marketing via long tail </li></ul><ul><li>A niche is a sliding scale. </li></ul><ul><li>Break up sites into multiple niches if necessary. </li></ul><ul><li>Early adopter is a hat you must wear. </li></ul>

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