Peerto peerfundraisingstrategies

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Peer to peer fundraising strategies for you nonprofit and customer success stories.

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Peerto peerfundraisingstrategies

  1. 1. Peer to Peer Fundraising: Sustainable Fundraising That is Effective and Efficient Presented By: Kenneth Kuhler Online Solutions Consultant Blackbaud 10/15/2013 Blackbaud Confidential 1
  2. 2. 10/15/2013 Blackbaud Confidential 2
  3. 3. W H AT A R E W E TA L K I N G A B O U T TO D AY ? Peer to Peer Fundraising • Why Peer to Peer? • Benchmark Data • Key Findings and Strategy Opportunities • Real World Examples 10/15/2013 Blackbaud Confidential 3
  4. 4. Constituent Expectations Have Changed. 10/15/2013 Blackbaud Confidential 4
  5. 5. Peer Solicitation Is Broadly Accepted % say appropriate solicitation channel (rank ordered by very important –blue) 52% Peer to Peer 41% Mail 28% Email Social Media Phone 22% 15% Text 8% Did you know? 10/15/2013 Blackbaud Confidential 5 TeamRaiser clients raised 70% of event funds raised by the top 30 events in 2012.
  6. 6. F U N D R A I S I N G E M P H A S I S : M AT U R E S Gen X Gen Y Boomers Matures 10/15/2013 Blackbaud Confidential 6 6
  7. 7. G E N E R AT I O N A L G I V I N G Matures 79% Give $1,200. Boomers $1,100. 67% Give Total annual giving $1,000. $900. $800. Gen X 30.8M donors $1066 yr/avg 6.3 charities $32.7 B/yr 52.2M donors $901 yr/avg 5.2 charities $47.1 B/yr $700. 58% Give $600. 35.9M donors $796 yr/avg 4.2 charities $35.9 B/yr $500. Gen Y $400. 56% Give $300. 28.5M donors $341 yr/avg 3.6 charities $9.7B/yr $200. $100. $0. 30% 40% 50% 60% % Giving 10/15/2013 Blackbaud Confidential 7 70% 80% 90%
  8. 8. Peer to Peer Fundraising Benchmark Insights 10/15/2013 Blackbaud Confidential 8
  9. 9. WHAT IS THE P2P BENCHMARK REPORT? P2P Analysis Overview 1,275 organizations & 28,000 events Events from Jan 1, 2010 to Dec 31, 2011 Metrics listed in Median Values 10/15/2013 Blackbaud Confidential 9
  10. 10. OVERALL: EVENTS ARE GROWING PARTICIPANTS 2010 – 2011 Median Change 10/15/2013 Blackbaud Confidential 10
  11. 11. OVERALL: EVENTS ARE GROWING ONLINE REVENUE 2010 – 2011 Median Change 10/15/2013 Blackbaud Confidential 11
  12. 12. Key Findings and Strategy Opportunities 10/15/2013 Blackbaud Confidential 12
  13. 13. KEY FINDING: PARTICIPANTS ARE MULTI-CHANNEL COMMUNICATORS While number of emails sent were down, online fundraising was up! Participants are using truly multi-channel fundraisers. 10/15/2013 Blackbaud Confidential 13
  14. 14. ENSURE A POSITIVE USER EXPERIENCE 10/15/2013 Blackbaud Confidential 14
  15. 15. KEY FINDING: RETURNING VS. NEW PARTICIPANTS 10/15/2013 Blackbaud Confidential 15
  16. 16. RETENTION STRATEGY Event Day Segmented Retention Year Round 10/15/2013 Blackbaud Confidential 16 Post Event
  17. 17. KEY FINDING: THIRD PARTY FUNDRAISING IS HOT Peer-to-Peer Fundraising, DIY Fundraising, Independent Fundraising Events, Marathon Fundraising, Crowd funding, Virtual Events…. 10/15/2013 Blackbaud Confidential 17
  18. 18. Real World Examples 10/15/2013 Blackbaud Confidential 18
  19. 19. MICHIGAN HUMANE SOCIETY 10/15/2013 Blackbaud Confidential 19
  20. 20. SCLERODERMA FOUNDATION Increased online event donations from $522,110 to $807,900 10/15/2013 Blackbaud Confidential 20
  21. 21. WATERCAN: DONATE YOUR SPECIAL DAY 10/15/2013 Blackbaud Confidential 21
  22. 22. FOOD BANK OF NEW YORK CITY: VIRTUAL FOOD DRIVE 10/15/2013 Blackbaud Confidential 22
  23. 23. NATIONAL MS SOCIETY: DIY FUNDRAISING 10/15/2013 Blackbaud Confidential 23
  24. 24. ALZHEIMER’S ASSN: THE LONGEST DAY In Year 1, 200 Teams Raised $236K 10/15/2013 Blackbaud Confidential 24
  25. 25. Q U E S T I O N S ? WA N T M O R E ? D O W N L O A D O U R RESEARCH. Email us at solutions@blackbaud.com 10/15/2013 Blackbaud Confidential 25

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