MuseSocial Pres Almost Final

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we're gettin' there

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MuseSocial Pres Almost Final

  1. 1. Welcome to“What Do We Really Know about Social Media in Museums?”It’s not about social media. It’s about being more social.
  2. 2. Hashtag to follow: #musesocialIn the room now• Elissa Frankle, US Holocaust Memorial Museum, @museums365• Georgina Goodlander, Smithsonian American Art Museum, @bathlander• Victoria Portway, National Air and Space Museum, @sluggernova• Jeff Gates, Smithsonian American Art Museum, @outtacontext• Darren Milligan, Smithsonian Center for Education and Museum Studies, @darrenmilligan• Rachel Greiner, National Air and Space Museum, @gator_rach• Brian Alpert, Smithsonian Office of the CIO, @balpert• Erin Blasco, Smithsonian Postal Museum, @erinblasco
  3. 3. Our intended outcomes for this forum:• Educate ourselves about social media practice• Be a supportive and nurturing community• Help professionals speak to colleagues, leadership about social strategies, issues• Increase understanding of Now these seem followers, audiences weak• Document and discuss next steps
  4. 4. Audiences (broadcast mode) vs. Communities (dialog mode)Audiences are nolonger relevant. Longlive communities! Discuss passionately.
  5. 5. Elissa to resize
  6. 6. Learning People don’t learn through social media. And even if they do, you can’t tell. Discuss epically. From "museum consumers"I want SM delighted by my @SometimesRhymes & @veomega: SMinteractions with museums on social great when it gets visitors to try newmedia #musesocial - @richmintz things, not just stare @ screen. #musesocial - @museums365
  7. 7. A new way to measure learning on social media: L LURNINGTop secret algorithm: This day in history tweet+ link to collections on FB+ learning outcome approved by education dept+ curatorial review+ PR dept signs off- cute cat photo that lack relevant connection to museum mission+ cat photo deeply related to museum mission No kitty curator tweets today. Sleeping in a basket of clean laundry./ number of followers= Lurning per capita score (LPC score) is 82 Pandasonian @Pandasonian Gave you L+ in social media learning
  8. 8. RolesEveryone shouldspeak on behalf ofmuseums. Discuss interdisciplinarily.
  9. 9. We can’t let *everyone* speak on behalf of the museum via social media. Pandasonian @Pandasonian You wouldn’t believe what they made me eat today. Think I might hurl on a tourist. Cheap food. Pandasonian @Pandasonian Woot, my girlfriend is knocked up! Wait, was I not supposed to share that yet? Pandasonian @Pandasonian So many people taking my photo. Does this new landscaping make me look fat? Pandasonian @Pandasonian My poop on Instagram: instagr.am/p/pandapoop
  10. 10. MetricsWe don’t measureengagement with exhibits.Why should we measure itwith social media?Discuss with vigor.
  11. 11. Having lots of followers doesn’t indicate success! #justsayin!
  12. 12. Let’s keep talking!
  13. 13. Hashtag to follow: #musesocialIn the room now• Elissa Frankle, US Holocaust Memorial Museum, @museums365• Georgina Goodlander, Smithsonian American Art Museum, @bathlander• Victoria Portway, National Air and Space Museum, @sluggernova• Jeff Gates, Smithsonian American Art Museum, @outtacontext• Darren Milligan, Smithsonian Center for Education and Museum Studies, @darrenmilligan• Rachel Greiner, National Air and Space Museum, @gator_rach• Brian Alpert, Smithsonian Office of the CIO, @balpert• Erin Blasco, Smithsonian Postal Museum, @erinblasco
  14. 14. Learning • For now, learning = change in knowledge, behavior, attitude, engagement/interes t, or skills. • Does learning on SM look or sound different than it does in other museum environments? • Do SM followers want to learn? Followers sometimes say they want to be surprised, delighted, amused. How does this relate to learning? • Does learning happen within SM itself or does it only occur once a link has been clicked? • Can SM spark a change in skills or behavior—or are we limited at an “increase of knowledge” level? From "museum consumers" • Howwith museums on social @SometimesRhymes & @veomega: SMI want SM delighted by myinteractions do we know if we achieved learning great when it gets visitors to try new outcomes @richmintzmedia #musesocial - on SM? things, not just stare @ screen. #musesocial - @museums365
  15. 15. Who should speak on behalf of museums?• Do our audiences want to hear from more people? (Friend a building?)• Is there a desire by more staff to participate in the museums social media outreach? If not everyone, who has the "right stuff" to participate in social media? What should the criteria be?• Are the biggest challenges in recruiting more voices for social media culture, policy, resource, perceived value, education, training?• Could resource constraints be reduced through greater participation from more staff?• What organizational culture shifts that need to occur for more to participate in social media?
  16. 16. • Are we using SM to create dialog? Or are we using it to broadcast?• Should we be using sm to create channels outside the main museum?• Is there a difference between fan boys, rabid fans, and community? Do fan boys build excitement or are they a distraction?

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