Using Photos in Social Media


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I presented at the 6th Annual Rochester Writers' Conference about the imporatance of using images to build brand awareness and engage followers.

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  • The powerful image, which was shot from a helicopter by Dutch architecture photographer Iwan Baan, captured the nation's attention immediately.
  • Started blogging because I love writing. I love the storytelling. I love having a place for me to sort out my thoughts.But blogging is different than traditional writing. Much of the content viewed is on mobile devices and is scanned quickly.The use of images are an integral part in social media, whether it is content on a blog or creating your personal/professional brand with your profile pictures/cover photos. SHOW EXAMPLE SHOW PHOTOI could have described the idilic time spent at the community and gym pools. SHOW PHOTO or the time they spent watching tvSHOW PHOTO I could detailed the excruciating agony of erasing my voiceover part of my PowerPoint presentation. And in traditional essay, I would have. But since blog posts aim to no go over 500 words, pictures are a powerful method in writing blogs.
  • But even more, those photos are essential to use on photo-driven social media sites like Pinterest and Instagram. Photos are also important when using Facebok and Twitter.
  • Today we are going to a quick explanation of social media.Talk about some reasons why photos are so important when using social mediaI am going to show some examples of authors using social media effectivley and not so effectivleyFinally I am going to talk about how you can use photos on social media – including tips and how-to on editing, uploading, and sharing your photos.
  • First of all, what is social media? First known use was 2004, but this did not appear in the dictionary until 2012.
  • Digitalanalysit
  • Social media has created web 2.0 which is the all about openness, participation, and collaboration
  • Social media has changed the way we do business and, and according to ErikQualman. it is responsible for socialnomicsLet’s take a look at the tools that help socialnomics work
  • Facebook – which makes sense to talk about our projects. Facebook networks are usually made of people we know in real life. Want to share what is going on in our lives with our friends. Who here uses FacebookTwitter – makes sense, too. With it’s fast-paced status updates of 140 characters, it is a great networking tool. Do you use Twitter?But what about Pinterest – Pinterest is an digital corkboard, pinning favorite images, links, and recipes to different themed boards (Motivation, Techie/Social Media, Food I Must Try). Do you use Pinterest?Or Instagram – a photo sharing site that is like Twitter, but instead of 140 status updates, it is comprised of photos and hashtags Are you using Instagram?Why would writers, whose prefered medium is words, use photos and photo-driven sites to build awareness and engage with others?
  • To understand the reason why, we must understand the power of social media. Let’s take a look at this video created by Erik Qualman, author of Socialnomics, that talks about the power of social media.
  • Here are a few points why using social media is essential when creating a personal brand
  • Stats according to Facebook
  • Facebook and Twitter are very powerful social media tools. With all that activity,
  • Suggests that using photos can increase Likes and comments, But why is that important?
  • For easy figuring, say you have 100 fans. Only about 10% of see your status updates.
  • Let’s talk about Twitter
  • Facebook and Twitter make sense – popular, networking, status updates do not need to include photos
  • Both have a reason to be using social media – have big things happening that they would want to build buzz and awarenessLet’s take a look at how each author uses photos to help establish their brand and reach out to their readers .
  • 36 Followeing, 3449 Followers Only 2 photos Out of the 133 total tweets since 2011, 49 were made in 2013Not taking advantage of her header image
  • Facebook 4,033/ 13 talking about thisNote cover photo is not taking advantage of displaying her books Sporadic posts 
  • Uses a photo from a link to talk about Room becoming a movie – September 5thLatest as of last week – September 15thThe last one before that was June (1) and then May (1) Barely any photos
  • Photo of the cover of Ashtray A photo from a link from women media action organization
  • 68 likes, 5 comments, and 1 shareVery plain, no personal commentary
  • Taking advantage of her header photo, profile pic is the same on Facebook and Pinterest – good for branding purposes899 Tweets  279 following 25,949 followers Over 60 photos (which are not all the same as on Facebook)
  • Facebook 99,013/ 26,850 talking about thisNote how she uses the cover photo to show what her new book looks like
  • Contest bc Elizabeth and the publishing house could not agree on a jacket cover – turned it over to social media. Never had been done before (according to her and her publisher)March 20 Announcement before voting - 530 likes, 1251 comments, 38 sharesMarch 21 1st official day – 192 likes, 119 comments, 12 sharesMarch 22 Day 2 - 381 likes, 328 comments, 46 sharesMarch 23 Day 3 – 176 likes, 265 comentsLast Day March 24 – 65 likes, 61 comments, 1 shareFinal Hours – 61 likes, 62 comments, 11sharesHUGE SUCCESS
  • She announces the winner1,424 likes, 227 comment, 74 sharesGreat because she used images to engage her audience. They feel invested in the outcome and may feel more inspired to buy the book.
  • Saw success of book jacket, decided to do ask her audience (crowd source) about what photo to use on social media/book.
  • Just over 2000 people voted!
  • Announced winner. Liked the faint botanical in background which was a nod to her book
  • Decided to do a photo campaign with cakes to countdown to her new book. With each cake, told a funny story in her own voice, related it to the countdown, and then added a link to the preorderStarted with 26 bc that is how many letters are in the alphabet, which she used every single one.
  • 18 – talks about 18 being an adult, which means countdown is legit – asks to preorder book5 – just as excited as her 5thbday party, gives details of a personal story
  • LOVE this photo. Talked earlier about how you can use photos to give your audience a behind the scenes.Shows where she writes/edits. Talks about new book, in a real and authentic wayDon’t think this post would be as effective in describing her writing desk as it would be to show an actual image
  • French Polynesia for research on her bookShows what inspired her book
  • Love the visual of her books on the palletsHad to sign 2000 books to giveaway. Hard to visualize what that would look likePhoto helps to see that, show her enthuasim, and adds a sense of realness that would be lost in words
  • Not used to only promote book deal. Good social media practice involves adding something of value to your audience. Shows a photo of her when she was 19 and asks what would you tell your younger self.Engaging with others by sharing a photo, telling a story, and asking others to share their strory
  • Sharing inspiration
  • Sharing inspiration which her readers would find value
  • Uses Pinterest to promote her new book, Mosses – botanical theme for her bookNever read Jane Eyre – inspired a boardWriters and their dogs – super clever
  • Of course there are boards to promote her books and appearancesBut Love My Library Fetish – something her readers would value, is in line with her interests (authentic)
  • Giving clues and context about her new bookWomen from 19th centuryShowiing examples of what her main character would have liked to read
  • Love that she shares photos of her favorite library with personal descriptionLove the NYC public library
  • Not too many authors using InstagramGreat site free site which is rapidly growing Uses it more than her Facebook Fan Page
  • Hebrew cover of The Night Circus
  • Indonesian
  • Lunch with ChrisBaty – NaNoWriMo founder – credits him for inspiring her to write The Night Circus
  • Talk about other books she loves to read
  • Shows insight into his childhood – relates to his memoir
  • Showspersoanlity how he describes this litte boy as the next Mario Batalli (orange clogs)
  • Shows his book after an appearance on Good Morning America and wishing happy holiday
  • Uses Instgram as a contest, asking fans to share of photo of their food with the #yeschefhashtag to going Marcus and Chef Yoon in a Google+ hangout while they make spiced leg of lamb with mint yogurt and pickled cucumbers.
  • Do you have any questions about how to do this? I’m here to help you and want ot make sure you leave with something to use.
  • Google doesn’t search for images, it searches for text. This makes images search-friendly. Think of the internet as a big file cabinet. You want to put your posts and photos in the correct folder so it can be found instead of the folder in the back of the cabinet you throw random stuff into.
  • Do you have any questions?
  • Upload a cover photo same way you do a photo to your timelineAlso, when you upload your cover photo it shares the change in your follower’s timelinesDo you have any questions about how to do this?
  • Click on camera and the same screen for facebook will come up
  • Shows up as a link, but when you click on the link, it appears in your feed
  • As you can see, it appears in my feed. When you upload from another site (facebook, instagram) it will take you out of Twitter and into the other site.Do you have any questions about how to upload to Twitter?
  • Do you have any questions about how to upload to Pinterest?
  • Photo with the camera
  • Upload from camera rollCrop and scale
  • Add filter
  • Add anupate
  • How it appears in steamDo you have any questions about this?
  • Wrote a post about my daughter missing after she got on the wrong bus on the 2nd day of schoolDidn’t take any photos . . . ObviouslyDecided to write down a quote that I thought of when she told us how she had to speak up in order to get back homeWrote it down, took a photo and edited Instagram Shared it on Instagram to build interest in my postEmbedded it on my post
  • Great tutorial found on PIcMonkey’s website
  • Start in the collage
  • X out the differentsectons
  • Add a background, here is color swatches
  • Different theme backgrounds, fall, winter wonderland, school u
  • Choose this from school u
  • Click edit, then open in editor
  • Change the background with different filtersI chose the orton, drag it over to the squareClick apply
  • Add textChose a quote from Eat Pray LoveChange color, here it is a little gray, but I change that later
  • Can add labels, drag overCan adjust the opacity of it
  • I chose paper scrapPlayed with how faded I wanted it to be so I could see the words
  • Chose a frameInstead of default black, changed it to brown so it is in the same palette
  • There are different textures that you can addHalloween theme to make you look like a zombie or to add scary font
  • Click save to save it to your computer
  • Can share it to facebook, twitter, pinterest.I chose to wait to share it to Pinterest until I embed this into a postDo you have any questions?
  • PhotoshopPay for the disk, changing to a subscription model
  • Never thought to use PowerPoint to create graphics, but it is a good choiceMany people are familiar with PowerPoint
  • Does anyone have any questions about how to implement these ideas into their social media strategy?Has anyone used these tools? Anyone want to share their experiences?
  • Using Photos in Social Media

    1. 1. Using Photos on Social Media 6th Annual Rochester Writers’ Conference Erin Janda Rawlings Adjunct Professor at Walsh College Blogger/Freelance Writer @mommyonthespot
    2. 2. Words are . . . Powerful Imaginative Magical They can paint a picture in our mind. 2
    3. 3. Now think about what photos can do 3
    4. 4. Let’s now take a look at how we can use their power in social media 4
    5. 5. Photos: Branding 5
    6. 6. Photos: Blogging and Sharing 6
    7. 7. Photos: Blogging and Sharing The End of Summer 7
    8. 8. Photos: Blogging and Sharing 8
    9. 9. Using Photos on Social Media • Part 1 – The power of social media: what is social media and why should we be using it? • Part 2 – Examples of writers using photos in social media • Part 3 – How can you use photos on social media to build brand awareness: tips and how-to demos. 9
    10. 10. 10
    11. 11. Definition According to Brian Solis 11
    12. 12. describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. Social Media These tools include blogs, message boards, podcasts, micro blogs, lifestreams, bookmarks, networks, comm unities, wikis, and vlogs. 12
    13. 13. 13
    14. 14. Business and Social Media • Socialnomics is the value created and shared via social media and its efficient influence on outcomes (Economic, Political, Relational, etc) • More simply put, its word of mouth on digital steroids. 14
    15. 15. 15
    16. 16. Socialnomics 16
    17. 17. • We will no longer search for products and services. • They will find us via social media. • 93% of marketers use social media for business • 90% of consumers trust peer recommendations, only 14% trust advertisers 17
    18. 18. Recent Facebook Statistics 18
    19. 19. Facebook Statistics • More than 1 million websites have integrated with Facebook in various ways. (source:Uberly) • 80 percent of social media users prefer to connect with brands through Facebook. (source: Business2Community) • A whopping 77 % of B2C companies and 43% of B2B companies acquired customers from Facebook. (source: Business2Community) 19
    20. 20. Twitter • There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs) • In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs • 34 percent of marketers have generated leads using Twitter. (source: Digital Buzz Blog) 20
    21. 21. How do you cut through the noise? 21
    22. 22. Using Photos 22
    23. 23. Using Photos on Facebook • 300 million photos per day were uploaded to Facebook by Nov. 2012 - HubSpot and Gizmodo • According to a study done at Hubspot: – “Photos on Facebook Pages received 53% more Likes than the average post. We also compared each businesses' average comments-per-photo to their overall average comments-per-post and found thatphoto posts attracted 104% more comments than the average post, too.” More-Likes-Than-the-Average-Post-NEW-DATA.aspx 23
    24. 24. 24
    25. 25. Using Photo on Facebook • Engagement (likes, comments) affects Facebook’s algorithm – EdgeRank • Not every fan sees the every status update of a fan page • When you increase EdgeRank, a larger percentage of a page’s audiece will see the status updates. More interaction (with the help of photos) can help ensure more of your fans see your posts. 25
    26. 26. Using Photos on Facebook • Facebook recently increased the image size used with links • New bigger photos – 5.55% more links clicks/reach • Old, smaller photos – 3.29% more link clicks/reach (according to Sprout Social) 26
    27. 27. Using Photos on Facebook What does this mean? • People are intrigued enough by a photo to click on it and go the website. Images have impact 27
    28. 28. Twitter • Tweets with image links have twice the engagement rates compared to tweets without images! 28
    29. 29. But what about sites that are primarily image-based? Why should we use them? 29
    30. 30. Pinterest • Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history. (source: Sirona Consulting) • 25 percent of Fortune Global 100 companies have Pinterest accounts. (source: Burson-Marsteller) • Total unique visitors to Pinterest increased by 2,702.2 percent since May 2011. (source:Ultralinx) • Pinterest referrals spend 70 percent more money than visitors referred from non-social channels. (source: Search Engine Journal)
    31. 31. How to use Pinterest • Helps build your brand identity • Post things that may be an interest to your followers and are in line with your brand, something inspirational or helpful • Drive traffic back to your website/blog by posting photos that are linked to a post 31
    32. 32. Why Use Instagram • There are 575 likes and 81 comments by Instagram users every second. (source: Digital Buzz Blog) • The average Instagram user spent 257 minutes accessing the photo-sharing site via mobile device in August, while the average Twitter user over the same period spent 170 minutes viewing. (source: All Things D) • In August 2012, Instagram hit 80 million users and counting. (source: • 40 percent of brands have adopted Instagram for marketing. (source: Marketing Land) • In a six-month span, Instagram's average daily mobile visitors jumped from 886,000 to 7.3 million, which is a 724 percent leap. (source: Marketing Land)
    33. 33. How to Use Instagram • Show behind scenes – what is your inspiration? Where do you write? • Provide something of value to your audience – inspire them, inform them • Let your personality shine through • Think of Instagram as a branding tool. Who are you and what do you stand for? What are the interests and styles that define your brand? 33
    34. 34. But exactly how could an author, who is primarily using words, take advantage of photo driven sites like Instagram and Pinterest? 34
    35. 35. Author Case Study • Emma Donoghue – author of Room. Room is turning into a movie • Elizabeth Gilbert – Eay Pray Love. Gilbert is having her new book, Signature of All Things, published in October 2013. 35
    36. 36. Emma Donoghue 36
    37. 37. Emma Donoghue 37
    38. 38. Emma Donoghue 38
    39. 39. Emma Donoghue 39
    40. 40. 40
    41. 41. 41
    42. 42. Elizabeth Gilbert 42
    43. 43. 43
    44. 44. 44
    45. 45. 45
    46. 46. 46
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    55. 55. 55
    56. 56. 56
    57. 57. 57
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    59. 59. 59
    60. 60. 60
    61. 61. Instagram • Erin Moregenstern – The Night Circus 61
    62. 62. 62
    63. 63. 63
    64. 64. 64
    65. 65. 65
    66. 66. Instagram • Marcus Sammelson – Yes, Chef 66
    67. 67. 67
    68. 68. 68
    69. 69. 69
    70. 70. 70
    71. 71. 71
    72. 72. Part 3 Demos and Tips • Watermarking photos • Making photos more searchable • Uploading photos – Facebook – Twitter – Pinterest – Instagram • Tips 72
    73. 73. Watermarking 73
    74. 74. 74
    75. 75. 75
    76. 76. 76
    77. 77. 77
    78. 78. Making Photos More Searchable • Alt text – words added to photos to help make them more searchable 78
    79. 79. Making Photos More Searchable • Alt Title – Additional information about the photo between-alt-text-vs-title-text.html 79
    80. 80. Making Photos More Searchable 80
    81. 81. Making Photos More Searchable 81
    82. 82. Making Photos More Searchable 82
    83. 83. Making Photos More Searchable 83
    84. 84. Facebook – How to upload a photo 84
    85. 85. Facebook – How to upload a photo 85
    86. 86. 86
    87. 87. Facebook: Photos with links 87
    88. 88. Facebook: Photos with links 88
    89. 89. Facebook: Photos with links 89
    90. 90. Facebook: Cover Photo 90
    91. 91. Twitter – Adding a Photo 91
    92. 92. Twitter – Adding a Photo 92
    93. 93. Twitter – Adding a Photo 93
    94. 94. 94
    95. 95. Pinterest – Adding a Photo 95
    96. 96. Pinterest – Adding a Photo 96
    97. 97. Pinterest – Adding a Photo 97
    98. 98. Pinterest – Adding a Photo 98
    99. 99. Instagram – Adding a Photo • Two different ways to upload photos to Instagram – Take a photo directly in the app – Upload the photo from your photo libarary 99
    100. 100. Instagram – Adding a Photo 100
    101. 101. 101
    102. 102. 102
    103. 103. 103
    104. 104. 104
    105. 105. Word Art • Don’t have to use photos, make art of your words • Pickmonkey • Photoshop • Just write it down and take an Instagram shot 105
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    124. 124.
    125. 125. Tips • Make photos more searchable by using “alt text” and “alt title” • Be sure to watermark your photos to show ownership and build brand awareness • Can add watermark with iWatermark, PicMonkey, or Photoshop 125
    126. 126. Tips • Images don’t need to be perfectly edited - can upload them directly from computer or phone • Great free and easy tools available to edit photos – Instagram and PicMonkey • Perfect is not the goal – real and authentic is much better 126
    127. 127. Tips • Use photos to build brand awareness • Use the same profile picture across all social media platforms • People are more likely to engage with you if they see a face and feel that they know who you are. • Take advantage of cover photos and header photos to display a new project or show your brand logo 127
    128. 128. Tips • Here is a cheat sheet for the ideal sizes for photos by Media Bistro: media-image-dimensions_b44957 128
    129. 129. Tips • Don’t be intimidated, start small. Maybe update your profile photo, cover pic. • Create an Instagram or Pinterest account • Whatever you chose, have fun! Let your personality shine through. Be authentic! 129
    130. 130. Do you have any questions? 130