Fall 2008 Frostburg State University Graduate B.S Mass Communication Minor: Graphic Design Professional Focus: Event Planning
<ul><li>The purpose of this slide show is to exemplify my work that has been produced in specific courses taken or in previous jobs/internship held to gain experience in the field of Marketing and Graphic Design. </li></ul>
<ul><li>Graphic Design: ART 207 </li></ul><ul><li>Computer Graphics: ART 307 </li></ul><ul><li>Advanced Graphic Design-Typography: ART 407 </li></ul><ul><li>Principles of Marketing: MKGT 361 </li></ul><ul><li>Writing for Electronic Media: MCOM 326 </li></ul><ul><li>Special Events Management: REC 384 </li></ul><ul><li>Business Writing: ENGL 330 </li></ul><ul><li>Introduction to Black and White Photography: ART 235 </li></ul><ul><li>Video Production: MCOM 212 </li></ul>
Art 307: Computer Graphics There was one main project for this class. In groups we were to find a local business and ask to use their business for our proposals. We were to create all kinds of designs to promote the business or enhance them graphically. My group chose a coffee shop on our Main Street; Mountain City Coffee House. To the right is a new menu I created to spice up the organic and naturalistic feel of the shop. My hard copy portfolio will show I also create a yellow page ad, a newspaper or magazine ad and a frequent coffee card.
All projects started out with thumbnails to build an idea. This was our first project to gain the understanding of type how it is main element in any design. i.e. how it can bend, flow, burst, show motion and emotion. This was a stamp project to incorporate cultural diversity. I used my heritage of being part Irish to create a four leaf clover with the words “Irish American.”
Art 407: Advanced Graphic Design, Typography For this project, we were to pick an artist to reflect their work using only type and make a poster. I chose Fernand Leger who was from the cubism era of art. World War I had a significant effect on his work and many of his paintings reflected his “mechanical period.” My poster on the right is to reflect Leger painting below using only type and since WWI influences his art, I decided to make that my underlying theme.
Art 407: Typography I scanned in a picture from a magazine, then created a layer on top to recreate the figure out of text and used the eye dropper tool to get the exact color.
<ul><li>Internship: Summer of 2006 at MWR of PAX River Naval Air Station where I held the title of Graphic Designer. This position was paid and I also receive credit towards my major. </li></ul><ul><li>Vircity LLC. : Summer of 2007. This was a summer job in Baltimore City where I held the position of Marketing Assistant. </li></ul><ul><li>PharmaCare Network: Fall 2008. This was a job that I held during my last semester at school to gain more experience and held the position of Marketing Assistant. </li></ul>
MWR: Patuxent River Naval Air Station- Marketing Department
“ PAX Trial” A monthly newsletter that circulated the Base informing patrons of events, tours, movie schedules, facility calendars and other information of what was happening on the base. I was in charge of layout and design of ads.
Vircity LLC. “ Virtual Office in the City” At Vircity, I was a Marketing Assistant where my main objective was to produce a start-up magazine called “FeastSide Times” that would highlight all the bars and Restaurants in the East side of Baltimore. With this publication, I gained cold selling advertising experience, where I went and met with owners of the bars and restaurants in the city to sell advertising space within our publication. I also assisted with mass mailings, created documents for clients and assisted customers handling FedEx packages, faxing documents and setting up meetings for small business owners without office space.
<ul><li>Vircity LLC. was starting a service called “Document Imaging Solutions” summer 2007 where we would scan documents onto a server for a client so that all their files became electronic. I created this brochure to promote this new service Vircity was offering. </li></ul>
<ul><li>This is my most recent experience. I held the position as Marketing Assistant and was in charge of making ads, promotional mailings, coupons, flyers, signs, web pages, art for magnets and other marketing giveaways. </li></ul><ul><li>PharmaCare Network is a Pharmaceutical company with three retail pharmacy locations, a Home Medical Department and a Floral Shoppe in Cumberland, MD. I assisted the Marketing & Public Relations Director in the Marketing aspect for these institutions of the Network and learned about radio ad spots and helped assisting during flu clinics. My other duties would include printing mass projects and printing and binding booklets </li></ul>
This ad was to highlight the Flu Clinic season. This was a newspaper ad to highlight the arrival of Debbie Boone, a local gift designer, to the PharmaCare Floral team and the Fall Open House.
Brochures Brochures PharmaCare has brochures for all the departments, and this one happens to be the PharmaCare Floral brochure that I edited and gave some flare by adding drop shadows to the pictures and sub headings. PharmaCare Floral & Gift Shoppe Brochure
These coupons were for the retail locations promoting the “buy one, get one” special for that month to hand out to customers.
These coupons were for special events for the Floral Shoppe
Post Card Mailing The cards on the right were “reminder, mark your calendar” cards that would be put into the pick along with the card of who the flowers were from, when someone order an arrangement.
These flyers were hung up on all PharmaCare locations promoting the “buy one, get one” special for the month.
Flu Clinic Flyer Breast Cancer Awareness Flyer
Home Medical Department Magnet Art for “Jar Grippers”
With the arrival of Debbie Boone, we had to inform her customers of her move to join the PharmaCare team, and therefore add her to our website. I created many different pages displaying her gifts for all special occasions. Web Pages