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WINTER Template GOOD   TOOLS 01 Hardware & Software for Social Media
WINTER Template 02 Introduction Jack Lail | Knoxville News Sentinel Erin Cubert | The Tennessean Karen Kraft | The Daily N...
03 Tools Jack Lail Knoxville News Sentinel
04 The Link
<ul><li>Would you try to send Web visitors off your site? </li></ul><ul><li>Would you send your customers to competitors? ...
06 If you did, you would  grow traffic on your site.
07 If you did, you would  grow traffic on your site. by a lot!
<ul><li>Call it the “Miracle on  </li></ul><ul><li>34 th  Street” effect. </li></ul>08
<ul><li>http://www.publish2.com </li></ul>09
<ul><li>Sharing </li></ul>10
11
12
13
<ul><li>Photo galleries are huge traffic drivers </li></ul><ul><li>User submitted photos are huge traffic drivers. </li></...
15 Cell Journalist, LLC Suite 500 3212 West End Avenue Nashville, TN 37203 P: 615.469.4411
16 David Mastio [email_address] .com (757) 773-1722
17
Can you afford free? 18
<ul><li>Google Docs (docs.google.com) </li></ul><ul><li>OpenOffice (Microsoft Office for free at openoffice.org) </li></ul...
Social News Tools Erin Cubert The Tennessean 20
Are you having trouble reaching your online audience?  You might not be reaching them where  they’re  at.   21
Where are they? - Twitter - Flickr - Aggregators - Facebook and other social sites - YouTube - Google News 22
So, now that you know where they are …   23 These tools will help you maintain your organizations digital identity and bra...
Start sharing content 24 The easiest way to start sharing content, is by contacting other news organizations. Examples: - ...
Find the influencers 25 Reporters asked to look at stories and to think where and to whom stories could be pushed to. If i...
The new mantra in the news room is:   Push content out to bring the audience back and be a one-stop shop 26
How? There are more tools you can use to get started …  27
Twitter   News and information in 140 characters or less - Get tips on breaking news stories in your community - Send out ...
Twitter Tools TweetDeck : Your new ‘police scanner’  TwittGroups : The #, or hashtag Strawpoll : Ask questions with polls ...
Metrics: 2 different audiences 30 Conversational RSS Feed
Scribd 31 <ul><li>Don’t just put up documents and expect people to download them  Use a Qualified Publisher account with S...
Bookmarking and Aggregation 32 <ul><li>Other tools to use include submitting content to Reddit, Newsvine, Del.ic.ious Digg...
Forums and Blogs 33 <ul><li>Listen to what your audience is saying! Read forum posts and story comments: The community is ...
Digital Tools Karen Kraft The Daily News Journal 34
Multimedia = Alternative Visual Tools 35
Multimedia:   What’s the big idea?  Who can do this?  How can I do this? Why should I do this? Aren’t we doing enough? 36
Multimedia 101 37
The Right Tools: Video Cameras <ul><li>High End </li></ul><ul><ul><li>Sony 1080i </li></ul></ul><ul><ul><li>Canon XH A1 </...
Now that I know my options, how do I decide? 39
High End Vs. Low End <ul><li>Quality and Quantity </li></ul><ul><ul><li>Will make a difference when breaking out the check...
Digital Voice Recorders <ul><li>High End </li></ul><ul><ul><li>Edirol R-09 </li></ul></ul><ul><ul><li>Korg MR-1 </li></ul>...
Video Editing Software: options, options, options 42 <ul><li>Macintosh: </li></ul><ul><li>Avid  </li></ul><ul><ul><li>Avid...
iMovie 43
Additional software… <ul><li>Video Conversion </li></ul><ul><ul><li>Sorenson Squeeze </li></ul></ul><ul><ul><li>iSquint* <...
Decisions, Decisions <ul><li>The right tool for the right job </li></ul><ul><li>Don’t over think it </li></ul><ul><li>Less...
Getting it noticed <ul><li>Attach it to the story </li></ul><ul><li>For the love of God, Link it! </li></ul><ul><ul><li>Ut...
How can we make money? <ul><li>Online Contests (U Pick ‘em) </li></ul><ul><ul><li>Baby of the Year* </li></ul></ul><ul><ul...
45 Contact Us! Jack Lail  [email_address]  (865) 898-3331 Erin Cubert  [email_address] .com   (615) 726-8971 Karen Kraft  ...
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Good Tools for Digital Journalism

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Having trouble trying to figure out how to get caught up to speed in the digital age? We have compiled some good tools, courtesty of Jack Lail at KnoxNews, Erin Cubert at The Tennessean and Karen Kraft at The Daily News Journal.

Published in: Technology

Good Tools for Digital Journalism

  1. WINTER Template GOOD TOOLS 01 Hardware & Software for Social Media
  2. WINTER Template 02 Introduction Jack Lail | Knoxville News Sentinel Erin Cubert | The Tennessean Karen Kraft | The Daily News Journal
  3. 03 Tools Jack Lail Knoxville News Sentinel
  4. 04 The Link
  5. <ul><li>Would you try to send Web visitors off your site? </li></ul><ul><li>Would you send your customers to competitors? </li></ul><ul><li>Would you seek out bloggers and alternative voices and link to their sites? </li></ul>05
  6. 06 If you did, you would grow traffic on your site.
  7. 07 If you did, you would grow traffic on your site. by a lot!
  8. <ul><li>Call it the “Miracle on </li></ul><ul><li>34 th Street” effect. </li></ul>08
  9. <ul><li>http://www.publish2.com </li></ul>09
  10. <ul><li>Sharing </li></ul>10
  11. 11
  12. 12
  13. 13
  14. <ul><li>Photo galleries are huge traffic drivers </li></ul><ul><li>User submitted photos are huge traffic drivers. </li></ul><ul><li>User submitted videos are huge traffic drivers (just ask YouTube). </li></ul>14
  15. 15 Cell Journalist, LLC Suite 500 3212 West End Avenue Nashville, TN 37203 P: 615.469.4411
  16. 16 David Mastio [email_address] .com (757) 773-1722
  17. 17
  18. Can you afford free? 18
  19. <ul><li>Google Docs (docs.google.com) </li></ul><ul><li>OpenOffice (Microsoft Office for free at openoffice.org) </li></ul><ul><li>Picnik (image editing, manipulation) </li></ul><ul><li>Maps (Google, Yahoo) </li></ul><ul><li>YouTube (video hosting) </li></ul>19
  20. Social News Tools Erin Cubert The Tennessean 20
  21. Are you having trouble reaching your online audience? You might not be reaching them where they’re at. 21
  22. Where are they? - Twitter - Flickr - Aggregators - Facebook and other social sites - YouTube - Google News 22
  23. So, now that you know where they are … 23 These tools will help you maintain your organizations digital identity and brand.
  24. Start sharing content 24 The easiest way to start sharing content, is by contacting other news organizations. Examples: - Baltimore Sun and The Tennessean swapped RSS feeds - Commercial Appeal and The Tennessean joined up and conversed with audience via Twitter - TennesseeGreen.com contacted HuffingtonPost about a breaking TVA story - News Sentinel and Tennessean traded links on a UT salary story
  25. Find the influencers 25 Reporters asked to look at stories and to think where and to whom stories could be pushed to. If it’s a celebrity story, which online community might find the story interesting? If it’s a breaking news story, which news organization should be contacted? If it’s a community story, who in the community might be interested?
  26. The new mantra in the news room is: Push content out to bring the audience back and be a one-stop shop 26
  27. How? There are more tools you can use to get started … 27
  28. Twitter News and information in 140 characters or less - Get tips on breaking news stories in your community - Send out information and links to the community - Know the topics the community is interested in and saying about you. - Have a conversation with your readers - Customer Service 28
  29. Twitter Tools TweetDeck : Your new ‘police scanner’ TwittGroups : The #, or hashtag Strawpoll : Ask questions with polls TwitPic : Send out quick pictures URLZen : TinyURL with analytics Ping.fm : Update all networks at once Twitterholic : Watching your progress 29
  30. Metrics: 2 different audiences 30 Conversational RSS Feed
  31. Scribd 31 <ul><li>Don’t just put up documents and expect people to download them Use a Qualified Publisher account with Scribd Allow online community to see documents, tag documents, archive and link back to the article Host these on your site within articles </li></ul>
  32. Bookmarking and Aggregation 32 <ul><li>Other tools to use include submitting content to Reddit, Newsvine, Del.ic.ious Digg will block you if you have people intentionally submitting content and have people within the newsroom voting the story. They will block the IP address. Mixx.com and Reddit.com are up-and-coming social bookmarking sites </li></ul>
  33. Forums and Blogs 33 <ul><li>Listen to what your audience is saying! Read forum posts and story comments: The community is helping write the story or telling you what they want Read local blogs Start topic-oriented blogs with Wordpress, Blogger or other blogging software </li></ul>
  34. Digital Tools Karen Kraft The Daily News Journal 34
  35. Multimedia = Alternative Visual Tools 35
  36. Multimedia: What’s the big idea? Who can do this? How can I do this? Why should I do this? Aren’t we doing enough? 36
  37. Multimedia 101 37
  38. The Right Tools: Video Cameras <ul><li>High End </li></ul><ul><ul><li>Sony 1080i </li></ul></ul><ul><ul><li>Canon XH A1 </li></ul></ul>38 <ul><li>Low End </li></ul><ul><ul><li>Flip Camera </li></ul></ul><ul><ul><li>Point and Shoots </li></ul></ul>
  39. Now that I know my options, how do I decide? 39
  40. High End Vs. Low End <ul><li>Quality and Quantity </li></ul><ul><ul><li>Will make a difference when breaking out the check book! </li></ul></ul><ul><li>Importance of Multimedia Project </li></ul><ul><ul><li>Just a brief interview or heavy editing </li></ul></ul><ul><li>How it’s sound? </li></ul><ul><ul><li>To mic it or not to mic it </li></ul></ul><ul><ul><ul><li>Always use external mics when possible (lavaliers, recorders) </li></ul></ul></ul><ul><li>How much time do you have? </li></ul><ul><ul><li>Usually not a lot, post within 2 hours tops (sooner for breaking news) </li></ul></ul><ul><li>Best Option- have one of both </li></ul>40
  41. Digital Voice Recorders <ul><li>High End </li></ul><ul><ul><li>Edirol R-09 </li></ul></ul><ul><ul><li>Korg MR-1 </li></ul></ul>41 <ul><li>Low(er) End </li></ul><ul><ul><li>Olympus DS-30 </li></ul></ul><ul><ul><li>Olympus Ws-311M </li></ul></ul>
  42. Video Editing Software: options, options, options 42 <ul><li>Macintosh: </li></ul><ul><li>Avid </li></ul><ul><ul><li>Avid Media Composer </li></ul></ul><ul><li>Final Cut Express </li></ul><ul><li>iMovie </li></ul><ul><li>Windows: </li></ul><ul><li>Sony Vegas </li></ul><ul><li>Adobe Premiere Elements </li></ul>
  43. iMovie 43
  44. Additional software… <ul><li>Video Conversion </li></ul><ul><ul><li>Sorenson Squeeze </li></ul></ul><ul><ul><li>iSquint* </li></ul></ul><ul><ul><li>Handbrake </li></ul></ul><ul><li>Audio Editing </li></ul><ul><ul><li>Audacity* </li></ul></ul><ul><ul><li>Garage Band </li></ul></ul><ul><ul><li>iTunes </li></ul></ul><ul><ul><li>Pro Tools </li></ul></ul><ul><ul><li>Switch </li></ul></ul><ul><ul><ul><li>Audio conversion </li></ul></ul></ul>44
  45. Decisions, Decisions <ul><li>The right tool for the right job </li></ul><ul><li>Don’t over think it </li></ul><ul><li>Less is sometimes more to readers </li></ul><ul><li>Have a back-up </li></ul><ul><li>Batteries, cards, tapes OH MY! </li></ul><ul><li>Minor training to shoot </li></ul><ul><li>Basic training to edit </li></ul>45
  46. Getting it noticed <ul><li>Attach it to the story </li></ul><ul><li>For the love of God, Link it! </li></ul><ul><ul><li>Utilize YouTube </li></ul></ul><ul><ul><ul><li>(Be aware of copyrights. Read the fine print! ) </li></ul></ul></ul><ul><li>Promote heavily in print </li></ul>46
  47. How can we make money? <ul><li>Online Contests (U Pick ‘em) </li></ul><ul><ul><li>Baby of the Year* </li></ul></ul><ul><ul><li>Christmas Lights, Battle of the Bands </li></ul></ul><ul><ul><li>Ruthies </li></ul></ul><ul><ul><ul><li>Short videos turned into commercials </li></ul></ul></ul><ul><li>Sponsorships </li></ul><ul><ul><li>Steady multimedia can lend itself to revenue $$ </li></ul></ul><ul><ul><ul><li>DNJ’s Athletes of the Week </li></ul></ul></ul>47
  48. 45 Contact Us! Jack Lail [email_address] (865) 898-3331 Erin Cubert [email_address] .com (615) 726-8971 Karen Kraft [email_address] .com (615) 566-2022

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