Twitter Best Practices


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Twitter Best Practices

  1. 1. Twitter Best Practices<br />Erin Blaskie -<br />@ErinBlaskie (Twitter)<br />Hash Tag - #twitterbp<br />
  2. 2. About Twitter Best Practices<br />Introduce you to Twitter tools, methods, etc. to get the most out of Twitter.<br />The information shared is not the best practices for the entire planet - it’s about picking and choosing what works best for you.<br />Although there are tools and methods shared, don’t overwhelm yourself with all of them. Fit it in naturally to what you are doing now.<br />
  3. 3. The Quick Twitter 101<br />@NAME - A Twitter user’s handle - how you tag or notify someone that you’ve tweeted them.<br />DM - direct message - allows you to private message a user.<br />RT - re-tweet - when someone’s tweet is then sent to another person’s followers.<br />Hashtag or #topic - a way to categorize a tweet as belonging to a topic, conversation or specific subject.<br />List - a way to categorize similar Twitter users together. For example, people from Ottawa.<br />Favorite - star icon - allows you to favorite tweets.<br />More at<br />
  4. 4. Manage Your Twitter Self!<br />Organizing yourself on Twitter is important - you don’t want to miss out on an @ reply or stop engaging with people.<br /><br /><br /><br />Co-Tweet<br />Variety of mobile apps<br /><br />
  5. 5. Managing Multiple Identities<br />Sometimes one Twitter account doesn’t make sense. Here’s when you should switch:<br />If there is enough targeted Tweets, content, etc. to warrant a second account.<br />Example:, my video game website and YouTube channel, has its own account.<br />Anything that you may consider selling later, building a brand around, etc. should also be separate.<br />Tools like Threadsy, Hootsuite, etc. will allow you to track more than one Twitter account.<br />
  6. 6. What to Tweet?<br />Be authentic - even if it means deviating from your ‘target market’ or ‘target topic’.<br />Don’t over think it - the worst possible thing to do is to become strategic about tweeting.<br />Provide value - give your Twitter followers a reason to follow you and to re-tweet you.<br />Make it interesting - tweet out relevant blog posts, send a video, post a picture, etc.<br />
  7. 7. Balancing Personal & Business Life<br />My rule on Twitter is that I don’t have rules for myself.<br />People like to see two sides to a person - it creates an authentic experience for your followers.<br />If the account is solely for business / broadcasting / no engagement, make it a separate account and make sure people know.<br />
  8. 8. Sharing Information: Tips & Tools<br />Use link shorteners to make it easier for people to re-tweet. Ex: <br />If you’re a blog owner, install Sociable or Share This to make it easier for people to share.<br />Use to upload and share photos.<br />When you want someone to see your tweet but you don’t want to @ reply just them, use (at the end) /cc @name.<br />
  9. 9. The Power of the @<br />@ People - when tweeting, always look to see if that company, brand or person is on Twitter.<br />Companies will appreciate you giving them publicity and may publicly (or privately) thank you.<br />People love to see that someone is appreciating what they’ve done, sharing something they’ve worked on, etc.<br />Helps to build relationships - even with people that may have seemed unreachable.<br />
  10. 10. Why Bother With Hash Tags?<br />Use a hash tag wherever you want to categorize information.<br /> - to find hash tags and see trending tags on Twitter.<br />If you are hosting an event, doing a promotion, etc. you should create a hash tag.<br />Look to see if events you are attending or organizations you follow have a hash tag setup.<br />
  11. 11. It’s Only a Star, Right?<br />Favorite tweets that contain positive feedback about you and / or your company.<br />You can then add a favorite tweets widget to your blog to share the info like a testimonial.<br />Export the web pages containing just the favorites to a document and then create a PDF of feedback. Send to potential clients.<br />
  12. 12. Auto-DMs & Pre-Programmed Tweets<br />My biggest pet peeve on Twitter is auto-DMs. This is when people send messages to all new Twitter followers.<br />Bad because it comes across as spamming.<br />You’re not personally engaging what is what Twitter is all about.<br />Pre-programmed Tweets are okay, in my opinion, if used sparingly. <br />Use them during presentations at events to give people something to re-tweet easily.<br />Use them if you have a marketing milestone coming up.<br />
  13. 13. Stalk Yourself!<br />Make sure to regularly watch what people are saying about you and your company on Twitter.<br />Respond to those twitterers and follow them to build a good relationship.<br />Use your Twitter tool (Threadsy, Hootsuite, etc.) to create and store saved searches of your company keywords.<br />
  14. 14. Stalk Other People!<br />How to find Twitterers to follow…<br /><br /><br /><br />Twitter Lists<br />Checking for Twitter Icons on People’s Websites<br />Include Your Twitter Info Wherever You Give Contact Information Regularly<br />
  15. 15. Follow Me, Follow You<br />Who to follow:<br />Follow people you find interesting.<br />Follow companies that you respect, use, etc. as your followers will see that.<br />To follow everyone or not to follow everyone:<br />Personal preference… I follow everyone because I use my lists to segregate out those who I talk to regularly.<br />Unfollow spammers or anyone not providing value.<br />
  16. 16. Connecting Twitter to Other Mediums<br />Tweetly Updater will send your blog posts to Twitter automatically.<br />You can setup Facebook and LinkedIn to also receive Tweets.<br /> allows you to send a status update once to every service you might use.<br />
  17. 17. Questions & Connections<br />Questions? Ask live or e-mail<br />Follow me on Twitter:<br />Check out my blog:<br />