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THE                  PERSONALITY                       OF                     DESIGNFriday, April 20, 2012
Our dependence on technology to share and       cooperate is radically changing the traditional       framework of how we ...
NOW TECHNOLOGY                         INTERDEPENDENCE  JUSTIN BIEBER  AGE: 17  SOURCE OF WEALTH: Music  KLOUT Score (Stan...
1950s and 60s CULTURE OF SEMI ISOLATION            PAUL RAND   SOURCE OF WEALTH: Design   DESCRIBED AS: AN INTROVERTED,   ...
NOW OVERVALUING THE EXTROVERT                                             (dependents)                                    ...
“We want to attract creative people,”                         the director of human resources at a major media company tol...
HENRY                         FORD         ROSA         PARKS                                             GEORGE          ...
What is? vs What if?                   extrovert              introvert                         ()                   )(Fri...
STAN BRACKAGE    FILM MAKER / ARTIST    INTROVERT The artist in the studio lives a life of intense isolation, yet one whic...
SOLITUDE IS A                         CATALYST FOR                          INNOVATION                            SUSAIN C...
MATT PYKE   DESIGNER/ONLINE   COLLABORATOR   INTROVERTFriday, April 20, 2012
Friday, April 20, 2012
• 1 more?Friday, April 20, 2012
Isolationists:                                   requires less stimulation to do more                                   do...
AWAKEN                  DISTURB              COMMUNICATE               COMMAND                INSTIGATE                 PR...
Personality defines us as much as                              gender or race.                       We are living in a tim...
proposalFriday, April 20, 2012
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Thesis show6

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Thesis show6

  1. 1. THE PERSONALITY OF DESIGNFriday, April 20, 2012
  2. 2. Our dependence on technology to share and cooperate is radically changing the traditional framework of how we develop and promote creative solutions. In the mid-20th century, creative services were often provided by artists working in isolation who produced works of beauty and pragmatism without the friction of a group atmosphere. Today’s creative business model overvalues highly visible, technology interdependent assertive and celebrity-like behavior, thus marginalizing more autonomous thinkers. This thesis presents the hypothesis that a re- invented model for the “introvert” will lead to a nonconformist, innovative, resonating and therefore more successful designer ideal.Friday, April 20, 2012
  3. 3. NOW TECHNOLOGY INTERDEPENDENCE JUSTIN BIEBER AGE: 17 SOURCE OF WEALTH: Music KLOUT Score (Standard of Online Influence): 100 out of 100 TWITTER FOLLOWERS: 20 million (3% of total twitter traffic) FACEBOOK LIKES: 42 million YOUTUBE LIKES: 2 billion (first ever to pass 2 billion)Friday, April 20, 2012
  4. 4. 1950s and 60s CULTURE OF SEMI ISOLATION PAUL RAND SOURCE OF WEALTH: Design DESCRIBED AS: AN INTROVERTED, FORMAL MAN MODEST (I’m certainly not the only guy at IBM...there are lots of us), a PERFECTIONIST (...because he knows...), a stickler for DETAILSFriday, April 20, 2012
  5. 5. NOW OVERVALUING THE EXTROVERT (dependents) EXTROVERT sociable, gregarious, excitable, dominant, assertive, active, risk-taking, thick-skinned, outer-directed, lighthearted, bold, comfortable in spotlightFriday, April 20, 2012
  6. 6. “We want to attract creative people,” the director of human resources at a major media company told me. When I asked what she meant by “creative, she answered without missing a beat. “You have to be outgoing, fun and jazzed up to work here.” WHAT ARE WE LOSING?Friday, April 20, 2012
  7. 7. HENRY FORD ROSA PARKS GEORGE ORWELL STEVEN SPEILBERGFriday, April 20, 2012
  8. 8. What is? vs What if? extrovert introvert () )(Friday, April 20, 2012
  9. 9. STAN BRACKAGE FILM MAKER / ARTIST INTROVERT The artist in the studio lives a life of intense isolation, yet one which by its very nature produces work that resonates with broader meaning and relevance. By conjecture, this kind of work benefits immeasurably from the imposed solace of the studio, an environment that begets its own fierce concentration. JESSICA HELFELD, DESIGN OBSERVER Stan BrakhageFriday, April 20, 2012
  10. 10. SOLITUDE IS A CATALYST FOR INNOVATION SUSAIN CAINFriday, April 20, 2012
  11. 11. MATT PYKE DESIGNER/ONLINE COLLABORATOR INTROVERTFriday, April 20, 2012
  12. 12. Friday, April 20, 2012
  13. 13. • 1 more?Friday, April 20, 2012
  14. 14. Isolationists: requires less stimulation to do more do not rely on instant gratification (reward limits creativity) not affected by peer pressure, not people pleasers process environment unusually deeply (physical and emotional) highly empathetic more careful, digest information thoroughly sensitive work more accurately as leaders, more likely to let other peoples do what they do best and work aloneFriday, April 20, 2012
  15. 15. AWAKEN DISTURB COMMUNICATE COMMAND INSTIGATE PROVOKEFriday, April 20, 2012
  16. 16. Personality defines us as much as gender or race. We are living in a time of an idealized, unfair perception of what a creative thinker should be.Friday, April 20, 2012
  17. 17. proposalFriday, April 20, 2012

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