How can a mobile marketing strategy benefit your business 2
by imjetred | on February 24, 2013http://www.empowernetwork.com/imjetred/
“Many of the same rules that apply to other kinds ofmarketing will apply to mobile marketing too. However,there are some noteworthy differences.” This article presents some solid advice on getting thebest from this brilliant advertising medium.
Mobile devices and users are thriving on socialmedia. You must capitalize on this in your marketingstrategy to ensure success. Reward customerswho TwitPic or share deals on your site with a couponor contest entry. This is a wonderful way to reachclients who haven’t heard of you yet.
If your website has an easy way for consumersto provide feedback, it can be a great tool forindividuals to tell you what they think of your brand,and give you an opportunity to bond with them.Customer input is valuable, regardless of whether it’spositive or negative. You should seek out customerfeedback at every opportunity.
Get yourself short codes that are dedicated as opposedto sharing them. You should spend around twothousand dollars for this, but it will be worth it. Beforelong, savvy surfers will start to remember your shortcode. It isn’t that big of a price to pay for potentiallyavoiding legal problems. You can get into trouble if your code sharing companydoes not follow rules.
Make sure that links delivered through mobilemarketing lead to both your mobile-designed site, forolder phones, and your regular site, for the moderndevices that can access it properly. If your regular website uses flash, then link users backto a mobile site exclusively, since many tablets andsmartphones do not use flash.
When starting out in the mobile marketing business,make sure you listen to ideas and learn from thepeople around you. Find out what users want and doyour best to deliver. Make sure to look at your competition and check outhow they are doing their mobile marketing. Try tothink about implementing similar tactics to improveyour business.
Offer your customers product-response quizzes or atrivia game in your mobile marketing campaign. If yousend your customers a short quiz, many of them willrespond. Quiz questions could give you feedback andopinions about your product, while also making it funfor your customers.
Add maps and directions to your website that aremobile friendly. It has become a standard trend forindividuals to use their cell phone to find directions towhere they are going. Create an easy way for your customers to reach you.Even your maps should be treated like marketingmaterials. Create a link that gives your visitor theoption to use some of the more popular direction sites.
Make sure that your mobile marketing ads are easilyforwarded from one friend to another. Make certainthat promotions are easy to forward or include anincentive to boost your ads.
Remember who you are talking to if you are going tomake phone calls, they are people whose lives you areinterrupting. Try to be respectful of the individual youare contacting.
“Keep your messages short and easy to understand inyour mobile marketing efforts.” It is unacceptable to include wordy productdescriptions and endless chains of landing pages thatdo nothing to enhance users’ experiences. “Mobile marketing copy needs to be concise and clear.”
Make sure that your content is relevant and purposeful.While mobile marketing is novel and exciting for youas a business owner, keep in mind that your customersare looking for more than novelty and excitement. The information that you provide must be relevant topresent customers and potential customers. If youprovide things they desire and require, they will utilizeyour business.
Don’t forget to include links to your social media accounts onyour main website. Many customers these days don’t bother tosearch for a company’s main site, but rather seek out their socialmedia pages. It is very easy for your mobile marketing approach to backfire andannoy people. You will need a plan to use the tips included inthis article, especially when you are beginning to use mobilemarketing. You will likely see an increase in the size of yourcustomer base and your profits. Click here to read more of mobile marketing articles. Good luck and happy blogging!
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