SlideShare Explore Search You

Bootstrap It! Marketing Automation for Small Business (SXSW Workshop)

Upcoming SlideShare

Loading in …5

Bootstrap It! Marketing Automation for Small Business (SXSW Workshop)

23,638 views

Erik Wolf

, Marketer

Published on Mar 11, 2014

Presented at SXSW 2014

When you’re running a startup or small business -- and strapped with limits in time, money and human resources -- your marketing success often hinges on your ability to get more utility out of fewer assets than your big business competitors.

But there’s a silver lining to that grim forecast:

Your WordPress website combined with a little effort and few third party tools and services can make you a marketing machine. An SEO ninja. An email Jedi. A lion of lead generation.

In this two and a half hour long workshop, presenter Erik Wolf will show you step-by-step how to leverage WordPress for optimal marketing efficiencies and automation without breaking your budget.

Attendees will learn:

- Email marketing strategies that would make Ron Popeil proud
- Why blogging is ACTUALLY a timesaver!
- How to reduce abandonment on products and offers
- How to build SEO into everything you do
- How to get the most out of forms.

With 90 minutes of time every week and a total budget of less than $150 per month, you can get all your online marketing done easily and this talk will show you exactly how.