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Be bold, 
Know your audience, 
Play well with others, 
...and you'll create great 
content 
A webinar discussing content s...
Brainstorm.
Browse aimlessly. 
Write out keywords. 
Brain exercises!
Be bold.
Take risks. 
Interact with your 
audience. 
Add a new twist to your old strategies.
There are always going 
to be critics. 
But there are 
enthusiasts, too. 
Remember, risk and 
reward go hand-in-hand.
Experiment.
Start small: blogs, newsletters, social updates... 
Measure the response.
Seek 
inspiration.
Examine what 
works. 
Competitors, pop 
culture, Internet 
memes. 
Understand what 
drives your buyer 
persona, from their...
Know your target 
audience.
Hang out where 
your audience lives. 
Use tools to 
discover new 
conversations. 
Analyze their online 
activity. 
Anticip...
Collaborate 
with others.
Enlist industry experts to 
help you create the definitive 
guide to “X.” 
Encourage participation by 
putting everyone's ...
Offer interactive 
content.
The goal is interaction and 
shareability. 
Personality quizzes, 
lifestyle calculators, 
voting polls – the list of 
inte...
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
Be Bold and Create Great Online Content
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Be Bold and Create Great Online Content

These are the slides from a live webinar delivered on October 2, 2014 in partnership between ORBTR and Content Runner. We discuss creating content for online marketing and then how to leverage it profitably by applying context and encouraging conversion.

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Be Bold and Create Great Online Content

  1. 1. Be bold, Know your audience, Play well with others, ...and you'll create great content A webinar discussing content strategy, presented by Content Runner and ORBTR
  2. 2. Brainstorm.
  3. 3. Browse aimlessly. Write out keywords. Brain exercises!
  4. 4. Be bold.
  5. 5. Take risks. Interact with your audience. Add a new twist to your old strategies.
  6. 6. There are always going to be critics. But there are enthusiasts, too. Remember, risk and reward go hand-in-hand.
  7. 7. Experiment.
  8. 8. Start small: blogs, newsletters, social updates... Measure the response.
  9. 9. Seek inspiration.
  10. 10. Examine what works. Competitors, pop culture, Internet memes. Understand what drives your buyer persona, from their hobbies to their opinions.
  11. 11. Know your target audience.
  12. 12. Hang out where your audience lives. Use tools to discover new conversations. Analyze their online activity. Anticipate “the next big thing.”
  13. 13. Collaborate with others.
  14. 14. Enlist industry experts to help you create the definitive guide to “X.” Encourage participation by putting everyone's name in lights. Ask for favors.
  15. 15. Offer interactive content.
  16. 16. The goal is interaction and shareability. Personality quizzes, lifestyle calculators, voting polls – the list of interactive tools are endless.

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