@contentgirl • @erikmhartman
J.	
  Boye
A	
  New	
  Web	
  Strategy:
Get	
  a	
  Good	
  Grip	
  on	
  All	
  Your	
  Onli...
@contentgirl • @erikmhartman
• What	
  is	
  your	
  name	
  &	
  organiza3on?
• What	
  is	
  your	
  case?
• What	
  is	...
@contentgirl • @erikmhartman
What’s	
  your	
  problem?
@contentgirl • @erikmhartman
What are your business goals?
@contentgirl • @erikmhartman
@contentgirl • @erikmhartman
What is your pain?
@contentgirl • @erikmhartman
@contentgirl • @erikmhartman
What do you have to improve?
@contentgirl • @erikmhartman
@contentgirl • @erikmhartman
Who do you need?
@contentgirl • @erikmhartman
@contentgirl • @erikmhartman
What do you need to tell them?
@contentgirl • @erikmhartman
@contentgirl • @erikmhartman
What’s in it for them?
@contentgirl • @erikmhartman
@contentgirl • @erikmhartman
When are you successful?
Big Company • www.bigcompany.eu
@contentgirl • @erikmhartman
How will you measure this?
Big Company • www.bigcompany.eu
@contentgirl • @erikmhartman
How will you govern this?
@contentgirl • @erikmhartman
@contentgirl • @erikmhartman
What will your tactics be?
@contentgirl • @erikmhartman
Which channels will you use?
@contentgirl • @erikmhartman
This is your strategy!
@contentgirl • @erikmhartman@contentgirl • @erikmhartman
Define	
  your	
  communica:on	
  strategy
• What	
  are	
  your	
...
@contentgirl • @erikmhartman
And now for something
completely different ...
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J boye | web strategy, v1.00

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J boye | web strategy, v1.00

  1. 1. @contentgirl • @erikmhartman J.  Boye A  New  Web  Strategy: Get  a  Good  Grip  on  All  Your  Online  Channels Tutorial November  2nd,  2010  •  J.Boye  •  Aarhus  (DK) Xaviera  Ringeling  @contentgirl  •  Erik  M.  Hartman  @erikmhartman
  2. 2. @contentgirl • @erikmhartman • What  is  your  name  &  organiza3on? • What  is  your  case? • What  is  your  role  in  this? • What  do  you  want  to  get  out  of  this  tutorial? @contentgirl • @erikmhartman Please  introduce  yourself
  3. 3. @contentgirl • @erikmhartman What’s  your  problem?
  4. 4. @contentgirl • @erikmhartman What are your business goals? @contentgirl • @erikmhartman
  5. 5. @contentgirl • @erikmhartman What is your pain? @contentgirl • @erikmhartman
  6. 6. @contentgirl • @erikmhartman What do you have to improve? @contentgirl • @erikmhartman
  7. 7. @contentgirl • @erikmhartman Who do you need? @contentgirl • @erikmhartman
  8. 8. @contentgirl • @erikmhartman What do you need to tell them? @contentgirl • @erikmhartman
  9. 9. @contentgirl • @erikmhartman What’s in it for them? @contentgirl • @erikmhartman
  10. 10. @contentgirl • @erikmhartman When are you successful? Big Company • www.bigcompany.eu
  11. 11. @contentgirl • @erikmhartman How will you measure this? Big Company • www.bigcompany.eu
  12. 12. @contentgirl • @erikmhartman How will you govern this? @contentgirl • @erikmhartman
  13. 13. @contentgirl • @erikmhartman What will your tactics be?
  14. 14. @contentgirl • @erikmhartman Which channels will you use?
  15. 15. @contentgirl • @erikmhartman This is your strategy!
  16. 16. @contentgirl • @erikmhartman@contentgirl • @erikmhartman Define  your  communica:on  strategy • What  are  your  business  goals? • What’s  your  pain,  your  business  drivers? • Who  are  your  target  groups? • What’s  in  it  for  them? • What  will  your  tac3cs  be? • Which  (online)  channels  will  you  use? • When  are  you  successful,  how  will  you  measure? • How  will  you  govern  this?
  17. 17. @contentgirl • @erikmhartman And now for something completely different ...

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