ErikEvangelistaProject2CaseStudy

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Project 2 Case Study

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ErikEvangelistaProject2CaseStudy

  1. 1. truespirit Erik Evangelista
  2. 2. about Truespirit is a uniform clothing website for parents who need to know what they can shop for while doing so efficiently and freely. (Erik’s) Truespirit provides a straightforward way to assemble and purchase your uniform while providing an open-ended but familiar experience.
  3. 3. the project Truespirit aims to meet client and user needs by synthesizing great existing shopping experiences with the personalities and motivations of Truespirit’s consumers to create a seamless and easy transition.
  4. 4. sitemap
  5. 5. the prototype http://invis.io/ZVKU6HNX
  6. 6. other pages homepage
  7. 7. other pages normal category
  8. 8. other pages nonsigned checkout
  9. 9. other pages nonsigned checkout
  10. 10. case study flows & maps competitive analysis wireframing } invoking brand and persona
  11. 11. case study 1 flows & maps 2 wireframing 3 competitive analysis 4 …rewireframing 5 invoking persona and brand 6 …rewireframing 7 what’s a sitemap? layers?
  12. 12. flows and maps method sketch a vision; what do they see, what do they need, and how do they get to where they want to be? findings interplay between all the main elements revealed. opportunities optimize shopping loops for: 1) signed in users 2) nonsigned users create robust navigation from all layers of the site
  13. 13. wireframe & iteration homepage
  14. 14. homepage
  15. 15. primary category
  16. 16. secondary category
  17. 17. product detail
  18. 18. checkout modal
  19. 19. payment
  20. 20. payment
  21. 21. comp analysis + branding/personas open, lighthearted and friendly
  22. 22. modern and curated
  23. 23. familiar and expected
  24. 24. modern and efficient
  25. 25. iteration findings Not all stealing is good, but familiarity is safe Somewhat difficult conveying brand with lowlevel images
  26. 26. project takeaways • steal, synthesize, iterate • steal something, but make it work • “does anyone else do that?”
  27. 27. project takeaways • prototype interviews • bottom-up vs top-down • concept more, pixel less

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