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Global	  Topic	  Gaming	  &	  Entertainment	        On-­‐the-­‐go	   Hongik	  .	  Korea	  |	  Northumbria	  .	  UK	  |	  O...
Is	  Remote	  |	  Mobile	  |	  For	  a	  quick	  break	  Is	  NOT	  StaJonary	  |	  Serious	  |	  Time-­‐consuming	   Hong...
Target	  lifestyle	  1	    Business	  people	  traveling,	  relieving	  stress,	  or	  on	  standby	  Hongik	  .	  Korea	 ...
Target	  lifestyle	  2	      Teenagers	  taking	  a	  break	  	     or	  ad-­‐hoc	  social	  networking	  Hongik	  .	  Kor...
Process	  Guide	                   1	  	  Literature	  research	  –	  broad	  scope	               2	  	  Rapid	  field	  r...
Expected	  Accomplishments	        Experience	  global	  collaboraJon	  Realize	  cultural	  interpretaJon	  &	  difference...
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Brief -- The Global Studio: Entertainment on the Go

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Brief for the 2010 Global Studio: Entertainment on the Go project prepared by Sung-Gul Hwang, Creative Director, Seoul CXD/MDB Motorola Korea

Published in: Design, Business, Technology
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Brief -- The Global Studio: Entertainment on the Go

  1. 1. Global  Topic  Gaming  &  Entertainment   On-­‐the-­‐go   Hongik  .  Korea  |  Northumbria  .  UK  |  Ohio  State  .  USA    +    CXD  .  Motorola    
  2. 2. Is  Remote  |  Mobile  |  For  a  quick  break  Is  NOT  StaJonary  |  Serious  |  Time-­‐consuming   Hongik  .  Korea  |  Northumbria  .  UK  |  Ohio  State  .  USA    +    CXD  .  Motorola    
  3. 3. Target  lifestyle  1   Business  people  traveling,  relieving  stress,  or  on  standby  Hongik  .  Korea  |  Northumbria  .  UK  |  Ohio  State  .  USA    +    CXD  .  Motorola    
  4. 4. Target  lifestyle  2   Teenagers  taking  a  break     or  ad-­‐hoc  social  networking  Hongik  .  Korea  |  Northumbria  .  UK  |  Ohio  State  .  USA    +    CXD  .  Motorola    
  5. 5. Process  Guide   1    Literature  research  –  broad  scope   2    Rapid  field  research  –  regional  focus   3    Opportunity  brief  –  for  selecJve  target   (exchange  briefs  for  client  role  play)   4    Value  proposiJon  &  concepts   5    VerificaJon  prototyping  /  simulaJon  6    Final  concept  storytelling  –  1~2  minute  video  Hongik  .  Korea  |  Northumbria  .  UK  |  Ohio  State  .  USA    +    CXD  .  Motorola    
  6. 6. Expected  Accomplishments   Experience  global  collaboraJon  Realize  cultural  interpretaJon  &  difference   Share  diverse  approach  &  methodology   Hongik  .  Korea  |  Northumbria  .  UK  |  Ohio  State  .  USA    +    CXD  .  Motorola    

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