The Great Geo Location Debate


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The Great Geo Location Debate

  1. 1. The Great Geo-Location Debate<br />Columbus AMA<br />Social Media SIG September Meeting<br />
  2. 2. Thank You Sponsor Fahlgren<br /> <br />
  3. 3. Announcements....<br />November Social Media SIG Meeting: <br />Wednesday, November 3, 2010<br />Dublin Entrepreneurial Center<br />7:30am--9:00am <br />
  4. 4. Geo-location: What is it?<br /><ul><li>Identification of the real-world geographic location of an object (cell phone or internet connected computer)
  5. 5. Determines meaningful location (street address rather than geographic coordinates)</li></li></ul><li>Geo-location can be determined by:<br /><ul><li>GPS coordinates
  6. 6. IP Address
  7. 7. RFID (Radio Frequency Identification)
  8. 8. Wi-Fi Connection Location</li></li></ul><li>A Few of the Key Geo-location Players<br />
  9. 9. Big Kid in the Sandbox: Foursquare<br />Location based mobile media service based on your Twitter network with bonus of social gaming (launched 3/2009)<br />Key Features<br /><ul><li>"Check In" at specific geographic locations earning points
  10. 10. Twitter and Facebook interface 
  11. 11. Review user-generated tips for locations nearby
  12. 12. Earn badges
  13. 13. Earn rewards as most frequent visitor or "Mayor"</li></li></ul><li>In Distant Second Place: Gowalla<br />Location based mobile media service with precise check-in locations with the added bonus of virtually "pickup and drop off" of items (Launched 3/2009)<br />Key Features<br /><ul><li>Precise "Check in" locations
  14. 14.  Piins for accomplishing stuff
  15. 15. Top 10 lists of users for each venue</li></li></ul><li> <br /> <br />
  16. 16. Geo-location for Foodies: Yelp<br />Allows users to write and share reviews of local businesses and restaurants with the ability to share reviews via Facebook and Twitter (Launched in 2004)<br />Key Features<br /><ul><li>Offer and review user generated reviews
  17. 17. Website interface to search by geographic location or type of venue or service
  18. 18.  Facebook and Twitter interface</li></li></ul><li>An Old Favorite: BrightKite<br />One of the first geo-location apps available <br />Key Features<br /><ul><li>See nearby users
  19. 19. "Check-in" 
  20. 20. "Check-in" and post a photo
  21. 21. "Check-in" and post a note
  22. 22. Initiate communication with other users</li></li></ul><li>New Front Runner: Facebook Places<br />The long awaited location based service from the world's largest social network (Launched August 2010)<br />Key Features<br /><ul><li>Can "Check In"  and add places that already exist
  23. 23. Tag people you are with
  24. 24. Check-in for a group
  25. 25. Non-mobile browser interface
  26. 26. Gowalla, Foursquare and Yelp integration
  27. 27. Booya to launch social game, InCrowd</li></li></ul><li>New Kid on the Block: Hunch<br />A collective intelligence app that delivers personalized recommendations based on individual responses to a set of taste-determining questions<br />Key Features:<br /><ul><li>Offers suggestions on restaurants, grocery stores, spas and more in a specific area
  28. 28. Best utilized in urban areas
  29. 29. Partnerships in the works with other social media networks</li></li></ul><li>Stats to Think About<br /><ul><li>March 2010 Foursquare reported 725,000 registered users
  30. 30. August 2, 2010: Foursquare reported 2.6 million registered users
  31. 31. August 29, 2010: Foursquare surpasses 3 million registered users
  32. 32. The August 2010 launch of Facebook Places resulted in Foursquare's biggest day of users registering -- likely comparison shopping </li></li></ul><li>Interesting Social Gaming Stats<br /><ul><li>As of August 2010: 56 million Americans play social games
  33. 33. 1 out of 5 Americans 6 years and older has played an online game at least 1 time
  34. 34. 53% of social gamers are women -- breaks 10 year trend of woman as minority game players
  35. 35. 35% of social gamers have never played a traditional video game</li></li></ul><li>On to the Main Event<br /> <br /> <br />