Fathom Realty - Get More. Keep More.


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At Fathom Realty, we understand that every agent’s needs are different and one size does not fit all. Our 100% commission plans were created to ensure the highest level of support, technology and training are available to our agents while still providing the industry’s best commission plans. Get more, keep more!


Call Us Today!

Yours to Count On,

Erika Madsen
602.849.6576 - Direct/Text
Fathom Realty - Southeast Valley District Director

Published in: Real Estate
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Fathom Realty - Get More. Keep More.

  1. 1. Get more. Keep more.
  2. 2. The Fathom Story Here to Serve. Here to Stay. Fathom was founded amidst the real estate downturn in 2009 and has experienced exponential growth in challenging market conditions. Industry leaders nationwide have been drawn to the Fathom Story of servant leadership, offering game changing value for agents, and simplifying real estate technology for everyone. 500+ agents (30 - 40 new agents joining monthly) 35 market centers, 11 states (more launching each month) Fathom Locations Georgia, South Carolina, North Carolina, Virginia, Maryland, Texas, Arizona, California, Nevada, Ohio, Oregon.
  3. 3. The Fathom Story Help, Innovate & Serve Fathom was founded on Biblical principles and embraces the concepts of “servant leadership” (embracing a culture of putting each other and our clients first) and “abundance” (acknowledging there is more than enough business to go around and for all associates to be successful.) Fathom’s values can be summed up with out mission: To Humbly Inspire & Serve. Humbly go above and beyond for our clients and colleagues. Inspire innovation through fresh ideas. Serve one another, seeking nothing in return.
  4. 4. The Fathom Model Real Estate Brokerage, Simplified Comprehensive Support & Training Powerful Technology Lead Generation Professional marketing & branding Leaders who place their agents needs above their own Industry Leading Commission Splits Revenue Sharing Everything you need to run YOUR real estate business.
  5. 5. Industry Leading Commission Splits $300,000 X 3% $9,000 -295 $8,705 SALES PRICE COMMISSION GROSS COMMISSION TRANSACTION FEE YOUR COMMISSION E&O is included! No franchise fees! No desk fees! No tech fees! No hidden fees!
  6. 6. The Fathom Technology Personal Websites with IDX search Provide your clients with an amazing search experience and enjoy industry leading conversion results while all the leads go directly to you! Mobile Websites Embrace the trend towards mobile and provide your clients with a convenient way to search for homes!
  7. 7. The Fathom Technology Lead & Contact Management Watch your clients website activity, identify who’s hot and ready to buy, save notes, contact info and sort with ease. All in one place! Drip Campaigns Our back end system has drip email marketing built in, which allows you to stay in front of your current and past clients with ease. Work smarter, not harder using pre-built campaigns custom-tailored to numerous client types.
  8. 8. The Fathom Technology Single Property Sites Win listings by providing added value. Unlimited beautiful single property websites included for all Fathom agents! Text-to-lead Sign Capture Provide buyers with instant access to details and photos from the MLS directly on their smart phone which sends their information directly to you.
  9. 9. The Fathom Technology Verified Testimonials Close a transaction, get a review, manage the ones you like and have your name and reviews rank on Google! Share and stream your testimonials on Facebook and your email signature. Let your past clients do the talking! Transaction Management Intuitive, easy to use, and all stored in the cloud. Our transaction system walks you through each transaction step, tells you which documents are required for your transaction, and securely stores them when you’re done!
  10. 10. Support & Training Table Funding- Get Paid at Closings At Fathom we want you to receive your commission checks right away. How does receiving your 100% commission check at closing sound to you? Local District Directors Dedicated local brokers in each area are trained and committed to support YOU and YOUR business.
  11. 11. Support & Training Agent Mentorship FAST Program. The Fathom Agent Success Training is a 12 week intensive 1 on 1 mentorship program created for agents with less than one year of real estate experience or who need that oneon-one, hands-on guidance. Coaching There are two common traits of the industry’s top performing agents – they stay in touch with their past clients consistently nurturing their referral base and virtually all of them have a coach. We provide coaches to help you achieve the next level in your business for a fraction of typical cost.
  12. 12. Support & Training Live & Online Training Hundreds of online training courses available 24/7 as well as live monthly training classes in every Fathom market. Dedicated Help Desk The LIVE Fathom agent help desk is staffed 18 hours a day. Receive fast answers for all things technology, Fathom and beyond!
  13. 13. Comprehensive Support & Training Knowledge Base Get all your Fathom questions answered in one easy to search place! Fathom Wiki is a comprehensive knowledge base that is available 24/7 with access to logos, business cards, and more. Can’t find the answer? We have a dedicated Help Desk available to help!
  14. 14. How Important is Your Company Brand? Most important factors when choosing an agent (NAR survey) Professional designations held by agent 1% Exhibit 4-15 Agent's association with a particular firm 3% Other 4% Agent is honest and trustworthy 32% Reputation of agent 23% Agent has caring personality/good listener 10% Agent's knowledge of neighborhood 11% Agent is friend or family member 16%
  15. 15. Branding – Feature YOU At Fathom we believe that branding your business is critical to your success!!! We are here to help support and grow your business and your brand.
  16. 16. Social Media Made Simple Social Media Fathom recognizes the importance of Social Media, so through our EXCLUSIVE partnership with Social Media Guardian, we pick up some of the cost of automating your online presence so you can spend more time selling homes. • Create your Facebook and twitter accounts • Create and post content • Create Facebook ad camping to increase your “likes” • Subsidized price: $69 per month (includes $30/mo Facebook ad budget.)
  17. 17. Revenue Sharing Can you refer one agent each month for 3 years? Year 1 12 agents X 8 closings/yr/agent 96 transactions X $45 = $4,320 per year Year 2 24 agents X 8 closings/yr/agent 192 transactions X $45 = $8,640 per year Year 3 36 agents X 8 closings/yr/agent 288 transactions X $45 = $12,960 per year You Can Earn Every Year
  18. 18. YOUR Success is Our Business Stories From the Fathom Family Chris Spear $1.4m closed sales in 2011 w/ “big box broker” before Fathom $8m+ in 2013 with Fathom “One of the most important Fathom benefits is the low commission split. It allows me the ability to invest tens of thousands of dollars of commissions, that would have been paid to other Sponsoring Brokers, and use them in my marketing budget. I am convinced this has been the largest contribution to the rapid growth of my business.”
  19. 19. YOUR Success is Our Business Stories From the Fathom Family Adriane Terrell 2.5 years in the industry. 6 months with “big box broker” with 0 results. $1m+ closed in first 12 months with Fathom. 2013 averaging 4 closings/month! “This is due to the great support from the Fathom team and structure. I am given flexibility to go out and build a business. There is always someone there to answer your questions with just an email or a phone call. I would never even consider working with another broker. I am a Fathomer for life.”
  20. 20. YOUR Success is Our Business Stories From the Fathom Family Michael Creighton – District Director Greater Denton “When I started my career I was a journeyman for 5 years until I met Josh Harley. From that moment on I knew Fathom could provide a solid real estate business as well as a career path……and I was right. In the time I have been with Fathom I have climbed the management ladder from a team leader to District Director and the sky is the limit. It is a great feeling waking up every day loving my career. I can never thank Josh enough for that day when we met for the first time. Fathom Realty offered me a great career path opportunity beyond growing my sales.”
  21. 21. YOUR Success is Our Business Stories From the Fathom Family YOU Saved thousands in commission splits. Used savings to re-invest and help you double sales. Saved hundreds in technology. Simplified your life. Spent more time with family. Served your community and peers and found purpose in your career. Future Fathom Leader?
  22. 22. Serving those who serve us.
  23. 23. Lead Generation “Serving Those Who Serve Us” In 2012 Hometown Heroes closed 200 real estate & mortgage refinance transactions. • Powerful loyalty program exclusive to Fathom Realty • Grow your business promoting the Hometown Heroes program • Military, Police, Fireman, Teachers, Healthcare workers and government/nonprofit all qualify for the program. • Exclusive benefits to clients, loyalty to agents • A true Win/Win and way to serve your community Hometown Heroes internet lead registrations have converted to closings at 10x the rate of standard real estate internet lead registrations.
  24. 24. Heroes Website
  25. 25. Fathom Leadership Leadership Team Josh Harley, Founder/CEO Realtor®, Creative visionary, Avant-gardist, CEO Hometown Heroes, CEO/Founder IntelliAgent, CEO/Founder Everdrive Solutions, Internet Sales Manager Highland Homes, U.S. Marine Joe Worth, President Realtor®, Economist, Entrepreneur, President/Founder Quail Point Corp, Vice President Roth Capital, NYU Stern MBA Marco Fregenal, CFO/COO Highly skilled & experienced business operator, Founder & CEO Carpio Solutions, President/COO Ultimus Inc, Co-fonder & COO of Pagenet Brazil, President/COO HowStuffWorks.com Stacy Zotter, VP of Operations Compliance & training expert, Fathom managing broker, MPP Duke University, BS West Point
  26. 26. How is your business doing? VALUE We Recognize YOU are Valuable. What Value are you getting from your Current Broker?