Keynote lecture by Erik Schoppen at the MKB Ondernemers Congres (Positive Entrepreneurship), Oktober 26 2017. In his lecture, neuroscience and behavioral researcher Erik Schoppen shows how trust works in our brain. What are the functions of trust? Trust is essential in making connections, empathy and leadership. But how do you build this trust? Which evolutionary mechanisms are behind trust, and how can you use this to change behavior in a positive way by employees and clients? How do you improve your brand communication using this mechanisms?