1. ERIK SCHOPPEN
HAPPY ENERGY
THE CONNECTION BETWEEN
POSITIVE ENERGY AND
SUSTAINABLE LIVING

2. H.S. (ERIK) SCHOPPEN Author
Sustainable
Brand Leadership
(Build Bridge Bond)
Innovator / Designer
GarbagePark.com
WorldBrainWave.com
HappyEnergy.com
Universal Symbol for
Sustainability & Positivity
Lecturer / Researcher
Psychology & Branding
Social Neuroscience
PhD Trusting Sustainability
Co-Founder
Miazo Consultancy
Happy Energy
Movement

3. PHYSICAL
IMPACT SOCIETY & ENVIRONMENT
POSITIVE SOCIETY & SUSTAINABLE ECONOMY
SHORT TERM HAPPINESS
FEELING GOOD
(do what feels right
by being pro-social)
LONG TERM HAPPINESS
IN BALANCE
(living in harmony
with nature)
ERIKSCHOPPEN.COM
MENTAL
EMOTIONS & EMPATHY
Sustainable
& prosocial
positioning
Trust &
behavior
change
leads to
SOCIAL NEUROSCIENCE PhD RESEARCH
TRUSTING SUSTAINABILITY

4. MOST COMPLEX STRUCTURE IN THE UNIVERSE
AN ENERGETIC COSMOS BETWEEN OUR EARS
A SUSTAINABLE SOLUTION THAT REWARDS YOU
A GENERATOR OF YOUR OWN ‘HAPPY ENERGY’
DRIVES ON A ‘MENTAL LOOP’ OF POSITIVITY
WHEN YOU LIVE A MORE SUSTAINABLE LIFE
Gazzaleylab / SCCN / Neuroscapelab ERIKSCHOPPEN.COM

5. informatie
wordt kort
opgeslagen
voor direct
gebruik
FRONTAAL
KWAB
written language
spoken language
cortex
limbic
stam
NEOCORTEX
NEOMAMMALIAN
LIMBIC SYSTEM
PALEOMAMMALIAN
BRAINSTEM AND CEREBELLUM
PROTO REPTILIAN BRAIN
INSTINCTS
REPTILE
EMOTIONS
MAMMAL
PERCEPTION (AWARENESS COGNITION (MEMORY BEHAVIOR (DECISION-MAKING
ERIKSCHOPPEN.COM
RATIO
HUMAN
INSTINCTS
REPTILE
PRIMARILY
PHYSIOLOGICAL
NEEDS
FEELINGS &
EXPRESSIONS
REASON &
PLANNING
CULTURE &
TRADITIONS THREE STAGES OF BRAIN DEVELOPMENT
PRIMING CONDITIONING
500.000.000250.000.00050.00010.0005.000
HUMAN BRAINS EVOLVED TO BE MORE RESPONSIVE
TO ENVIRONMENTAL INFLUENCES
2

6. ERIKSCHOPPEN.COM
emotion
& reward
ratio &
short term planning
In human evolution, a sustainable lifestyle, positive thinking
and social awareness of others, made us intuitively feel better.

7. ERIKSCHOPPEN.COM
EMPATHY
Rewards us for being social
Emotion
& reward
Ratio &
short term planningBIG DISRUPTOR
Living long-term in harmony and balance with nature:
Generation-Transcending Leadership

8. ERIKSCHOPPEN.COM
‘Feeling good’ is about
living in balance
and having trust
in a sustainable
future.
Dopamine Endorfin Serotonin Oxytocin
motivation, reward & pleasure pain reduction & euphoria well-being & happiness intimicy, love & social bonding
Neurochemicals of Happiness
Endocannabinoids GABANorepinephrine Vasopressin

9. ERIKSCHOPPEN.COM
Dopamine Endorfin Serotonin Oxytocin
motivation, reward & pleasure pain reduction & euphoria well-being & happiness intimicy, love & social bonding
open
for
change
long term
happiness
short term
happiness
feeling
of
hope
showing
confidence
leadership
having
trust in the
future
Getting energy
from living in balance
impuls opportunity responsibility belonging

10. DIGITAL
CHURCH
PERSON
DELETE
SHARE &
INSPIRE
TOTAL
DELETE
YOUR DATA
VIRTUAL
CAMPING
ONLINE
DATING
ONLINE
COMMUNITY
PROTECT
OR SELL
www.garbagepark.com
GARDEN OF EDEN
GARBAGE PARK
ERIKSCHOPPEN.COM
1
PRIVACY AWARENESS & BEHAVIORAL RESEARCH PROJECT
996
H.S. (Erik) Schoppen, 1996

11. ERIKSCHOPPEN.COM
CLIMATE CHANGE / GLOBAL WARMING
How can we power the planet without damage?
Not with heavy pollutive industries / nuclear & cole power plants

12. ERIKSCHOPPEN.COM
WHAT WE EAT: PLASTIC SOUP
Living responsibly - managing our most important resources
Our oceans are 70% of the planet Earth’s surface

13. ERIKSCHOPPEN.COM
RESPONSIBILITY?
Marshall McLuhan
There are no passengers on Spaceship Earth. We are all crew.

14. ERIKSCHOPPEN.COM
WE ARE ALL RESPONSIBILE
We all have to work together for a sustainable future.
To protect our natural environment and to preserve it for the future.
CORPORATIONS? CONSUMERS?

15. NEGATIVE ENERGY IS NO SOLUTION
ERIKSCHOPPEN.COM

16. 2010
SUSTAINABLE VISION
BASED ON CONTINUOUS VALUES
ERIKSCHOPPEN.COM
Living in balance & harmony with nature,
using only renewable recourses
H.S. (Erik) Schoppen, 2010
POSITIVE ENERGY‘HAPPY’

17. POSITIVE
ERIKSCHOPPEN.COM
HAPPY ENERGY = HAPPY PLANET = HAPPY FUTURE
+ =+
SUSTAINABLE VISION
BASED ON CONTINUOUS VALUES
Living in balance & harmony with nature,
using only renewable recourses
H.S. (Erik) Schoppen, 2010
ENERGY‘HAPPY’

18. ERIKSCHOPPEN.COM
JOY
FRIENDSHIP
PEACE
LOVE
RECYCLING
REUSING
?SUSTAINABILITY
POSITIVITY
Every relevant era had its own strong symbol.
Now its time for a new one.
SIGNS OF TIME
A SYMBOL REPRESENTING A NEW ERA, FOR NEW GENERATIONS
2:752:69 2:83
EFTJHOFE!GPS!
JOTVSBODF!DPNQBOZ!
OPX!TZNCPM!UP!
FYQSFTT!KPZ-!
GSJFOETIJQ!
BOE!GVO/!
)DOE*!DBNQBJHO!!
GPS!OVDMFBS!!
EJTBSNBNFOU/!
MBUFS!VTFE!BT!B!!
HFOFSBM!TZNCPM!
GPS!QFBDF/
2:81!GJSTU!FBSUI!EBZ!
FNFSHJOH!
FOWJSPONFOUBM!
NPWFNFOU/!
CFDBNF!MBUFS!
PGGJDJBM!DPEF/!
3121
3122!IBQQZ!FOFSHZ!
NPWFNFOU/!
JOTJHIU!DPSSFMBUJPO!
QPTJUJWF!UIJOLJOH!
BOE!TVTUBJOBCMF!
MJWJOH!
H.S. (Erik) Schoppen, 2010

19. ERIKSCHOPPEN.COM
FIRST UNIVERSAL SYMBOL FOR SUSTAINABLE & POSITIVE ENERGY
A SYMBOL REPRESENTING A NEW ERA, FOR NEW GENERATIONS
sustainabilitysymbol.org / happyenergy.comH.S. (Erik) Schoppen, 2010

20. ERIKSCHOPPEN.COM
FIRST UNIVERSAL SYMBOL FOR SUSTAINABLE & POSITIVE ENERGY
A SYMBOL REPRESENTING A NEW ERA, FOR NEW GENERATIONS
sustainabilitysymbol.org / happyenergy.comH.S. (Erik) Schoppen, 2010

21. Sustainable
& prosocial
positioning
Trust &
behavior
change
leads to
SOCIAL NEUROSCIENCE
PhD RESEARCH
TRUSTING SUSTAINABILITY
ERIKSCHOPPEN.COMH.S. Schoppen University of Groningen

22. Sustainable
& prosocial
positioning
Trust &
behavior
change
leads to
SOCIAL NEUROSCIENCE
PhD RESEARCH
TRUSTING SUSTAINABILITY
ERIKSCHOPPEN.COMH.S. Schoppen University of Groningen
We have to walk
this road together.
CORPORATIONS?
GOVERNMENTS?
CONSUMERS?
STAKEHOLDERS?

23. ERIKSCHOPPEN.COM
ONLINE PLATFORM - SOCIAL NEUROSCIENCE RESEARCH
SUSTAINABILITY, PROSOCIAL BEHAVIOR, HAPPINESS & TRUST
www.worldbrainwave.com

24. ERIKSCHOPPEN.COM
RESEARCH @ DANCE FESTIVALS
ID&T/WSX MysteryLand

25. ERIKSCHOPPEN.COM
FIELD RESEARCH
First Mobile B5 Implicit Association Response Test in the world
ID&T/WSX MysteryLand

26. ERIKSCHOPPEN.COM
IMPLICIT ASSOCIATION TEST
First Mobile B5 Implicit Association Response Test in the world
CHOOSING BY EMOTIONS
H.S Schoppen University of Groningen

27. ERIKSCHOPPEN.COMGallantlab.org University of California, Berkeley
SEMANTIC NEURAL NETWORKS
Associations are connected to other associations

28. ERIKSCHOPPEN.COM
Connection maps showing main pathways
The Human Connectome Project

29. ERIKSCHOPPEN.COM
IMPLICIT ASSOCIATION TEST
The strongest connection wins (fastest response)
H.S Schoppen University of Groningen
BIG FIVE - MAIN DIMENSIONS HUMAN PERSONALITY TRAITS

30. ERIKSCHOPPEN.COM
BIG FIVE PERSONALITY
Test results within ±4 minutes
Openness
Conscientiousness
Extraversion
Agreeableness
Emotional stability
H.S Schoppen University of Groningen
5 DIMENSIONS HUMAN PERSONALITY TRAITS

31. ERIKSCHOPPEN.COM
TRUST IN SUSTAINABLE FUTURE
open-minded
dreamer / curious
fantasy / thinker
happy / optimistic
idealist / flexible
responsible
open-hearted
sensitive
content / satisfied
caring / belonging
friendly
social
happy / energetic
amiable / kind
easy / confident
precise
ambitious
careful
patient
independent
RATIONAL
(conscientiousness)
TO THE WORLD
(sociability)
TO THE PEOPLE
(consideration)
OPENESS
(change readiness / experience)
STRONGEST
SEMANTIC
CONNECTIONS
(associations)
lively
impatient / impulsive
worrisome
stress / cautious
critical
EMOTIONAL
(vulnerability)
*preliminary results 2015 © 2015 H.S. (Erik) Schoppen

32. TRUST IN SUSTAINABLE FUTURE
responsible
open-hearted
sensitive
content / satisfied
caring / belonging
friendly
social
happy / energetic
amiable / kind
easy / confident
lively
impatient / impulsive
worrisome
stress / cautious
critical
precise
ambitious
careful
patient
independent
RATIONAL
(conscientiousness)
EMOTIONAL
(vulnerability)
TO THE WORLD
(sociability)
TO THE PEOPLE
(consideration)
OPENESS
(change readiness / experience)
ERIKSCHOPPEN.COM
STRONG
CORRELATION
BETWEEN
POSITIVE
THINKING
AND
SUSTAINABLE
LIVING
open-minded
dreamer / curious
fantasy / thinker
happy / optimistic
idealist / flexible
*preliminary results 2015 © 2015 H.S. (Erik) Schoppen

33. You experience
'happy energy'
when you think positive
and choose for a
sustainable
lifestyle.
ERIKSCHOPPEN.COMH.S. (Erik) Schoppen

34. ERIKSCHOPPEN.COM
Generation-Transcending Leadership
Creating happiness in a new global sustainable era
Positive pro-social view & future-environmental approach
Unite for One World
*Working globally together on our sustainable future., H.S. (Erik) Schoppen, 2015
*

35. ERIKSCHOPPEN.COM
Passing on knowledge

36. Our brain is an example of
nature’s power to develop a
sustainable solution
that rewards you
for thinking positive and
being socially and
sustainably aware.
ERIKSCHOPPEN.COM

37. THANK YOU
INFO:
WWW.ERIKSCHOPPEN.COM