Online Communities Israel Carunungan, Bozzuto Group Eric Wu, RentWiki.com Ben Zimmer, Property Solutions
MultihousingWorld September 2008 “ Online Communities” Source: http://www.facebook.com
MultihousingWorld September 2008 “ Online Communities” Source: www.mobilewhack.com
MultihousingWorld September 2008 “ Online Communities” Source: http://www.meebo.com
MultihousingWorld September 2008 “ Online Communities” Source: http://www.twitter.com
MultihousingWorld September 2008 “ Online Communities” Source: http://www.youtube.com
MultihousingWorld September 2008 “ Online Communities” Source: http://digg.com
Defining Online  Communities Users of Online Communities Examples of Online Communities You and Online Communities  Online...
  Definition of a online    community  <ul><li>“ Where a group of people with similar goals </li></ul><ul><li>or interests...
 Different Types of   Online Communities <ul><li>Social Networks – fb, MySpace, LinkedIn </li></ul><ul><li>Common Interest...
Key features of an online community <ul><li>Transparency </li></ul><ul><li>Trust </li></ul><ul><li>Regulated </li></ul>Mul...
Users of Online Communities Examples of Online Communities You and Online Communities  MultihousingWorld September 2008 “ ...
Who is participating in online   communities? MultihousingWorld September 2008 “ Online Communities”
MultihousingWorld September 2008 “ Online Communities” Generation Virtual Source:  http://www.universalmccann.com/
MultihousingWorld September 2008 “ Online Communities” Source:  http://www.socialtimes.com/2008/06/top-social-network-age-...
MultihousingWorld September 2008 “ Online Communities”
MultihousingWorld September 2008 “ Online Communities” How many people contribute  vs. browse?   <ul><ul><li>90/9/1 Rule? ...
MultihousingWorld September 2008 “ Online Communities” Source: http://www.mckinsey.com/ /
Why do people participate? MultihousingWorld September 2008 “ Online Communities” <ul><ul><li>Cycle of Credit </li></ul></...
Examples of Online Communities You and Online Communities  MultihousingWorld September 2008 “ Online Communities” Users of...
MultihousingWorld September 2008 “ Online Communities” Source: http://www.boston.com / <ul><ul><li>100 million users </li>...
MultihousingWorld September 2008 “ Online Communities” <ul><ul><ul><li>3 million posts a day </li></ul></ul></ul><ul><ul><...
MultihousingWorld September 2008 “ Online Communities” Source: http://www.yelp.com /
MultihousingWorld September 2008 “ Online Communities” Source: http://www.wikipedia.org <ul><ul><ul><li>36% of internet us...
Monetization by online communities <ul><ul><li>Still a mystery – Ad model </li></ul></ul><ul><ul><li>Decreasing CTR </li><...
You and Online Communities  Examples of Online Communities MultihousingWorld September 2008 “ Online Communities” Users of...
MultihousingWorld September 2008 “ Online Communities” Source:  http://blogs.forrester.com /
Why use online communities to    reach customers?  <ul><li>Four letter word that starts with F  </li></ul><ul><li>Join the...
MultihousingWorld September 2008 “ Online Communities” Source:  http://image.guardian.co.uk /
MultihousingWorld September 2008 “ Online Communities” Source: http://maps.google.com
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Multi-Housing World Online Communities

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These are the slides from the Online Community panel at the Multi-Housing World conference on September 18th, 2008.

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  • Multi-Housing World Online Communities

    1. 1. Online Communities Israel Carunungan, Bozzuto Group Eric Wu, RentWiki.com Ben Zimmer, Property Solutions
    2. 2. MultihousingWorld September 2008 “ Online Communities” Source: http://www.facebook.com
    3. 3. MultihousingWorld September 2008 “ Online Communities” Source: www.mobilewhack.com
    4. 4. MultihousingWorld September 2008 “ Online Communities” Source: http://www.meebo.com
    5. 5. MultihousingWorld September 2008 “ Online Communities” Source: http://www.twitter.com
    6. 6. MultihousingWorld September 2008 “ Online Communities” Source: http://www.youtube.com
    7. 7. MultihousingWorld September 2008 “ Online Communities” Source: http://digg.com
    8. 8. Defining Online Communities Users of Online Communities Examples of Online Communities You and Online Communities Online Communities MultihousingWorld September 2008 “ Online Communities”
    9. 9. Definition of a online community <ul><li>“ Where a group of people with similar goals </li></ul><ul><li>or interests connect and exchange </li></ul><ul><li>information using web tools.” </li></ul><ul><li>Jeremiah Owyang, Forrester Research </li></ul>MultihousingWorld September 2008 “ Online Communities” Source: http://www.web-strategist.com/blog/
    10. 10. Different Types of Online Communities <ul><li>Social Networks – fb, MySpace, LinkedIn </li></ul><ul><li>Common Interest Groups – Meetup, Ning, MMOs </li></ul><ul><li>Discussion Networks – Wikipedia, Yelp, Blogs </li></ul>MultihousingWorld September 2008 “ Online Communities” Source: http://xkcd.com/256/
    11. 11. Key features of an online community <ul><li>Transparency </li></ul><ul><li>Trust </li></ul><ul><li>Regulated </li></ul>MultihousingWorld September 2008 “ Online Communities”
    12. 12. Users of Online Communities Examples of Online Communities You and Online Communities MultihousingWorld September 2008 “ Online Communities” Defining Online Communities Online Communities
    13. 13. Who is participating in online communities? MultihousingWorld September 2008 “ Online Communities”
    14. 14. MultihousingWorld September 2008 “ Online Communities” Generation Virtual Source: http://www.universalmccann.com/
    15. 15. MultihousingWorld September 2008 “ Online Communities” Source: http://www.socialtimes.com/2008/06/top-social-network-age-distributions/
    16. 16. MultihousingWorld September 2008 “ Online Communities”
    17. 17. MultihousingWorld September 2008 “ Online Communities” How many people contribute vs. browse? <ul><ul><li>90/9/1 Rule? </li></ul></ul>
    18. 18. MultihousingWorld September 2008 “ Online Communities” Source: http://www.mckinsey.com/ /
    19. 19. Why do people participate? MultihousingWorld September 2008 “ Online Communities” <ul><ul><li>Cycle of Credit </li></ul></ul><ul><ul><li>Express an Opinion </li></ul></ul><ul><ul><li>Social Recognition </li></ul></ul>
    20. 20. Examples of Online Communities You and Online Communities MultihousingWorld September 2008 “ Online Communities” Users of Online Communities Defining Online Communities Online Communities
    21. 21. MultihousingWorld September 2008 “ Online Communities” Source: http://www.boston.com / <ul><ul><li>100 million users </li></ul></ul><ul><ul><li>4 th most trafficked site </li></ul></ul><ul><ul><li>1 st most trafficked social site </li></ul></ul><ul><ul><li>50%+ outside of college </li></ul></ul>
    22. 22. MultihousingWorld September 2008 “ Online Communities” <ul><ul><ul><li>3 million posts a day </li></ul></ul></ul><ul><ul><ul><li>1+ million users </li></ul></ul></ul><ul><ul><ul><li>82,776 followers </li></ul></ul></ul>
    23. 23. MultihousingWorld September 2008 “ Online Communities” Source: http://www.yelp.com /
    24. 24. MultihousingWorld September 2008 “ Online Communities” Source: http://www.wikipedia.org <ul><ul><ul><li>36% of internet users </li></ul></ul></ul><ul><ul><ul><li>8% on a typical day </li></ul></ul></ul><ul><ul><ul><li>2.4 million articles </li></ul></ul></ul>
    25. 25. Monetization by online communities <ul><ul><li>Still a mystery – Ad model </li></ul></ul><ul><ul><li>Decreasing CTR </li></ul></ul><ul><ul><li>Sustainability and value-add </li></ul></ul>MultihousingWorld September 2008 “ Online Communities”
    26. 26. You and Online Communities Examples of Online Communities MultihousingWorld September 2008 “ Online Communities” Users of Online Communities Defining Online Communities Online Communities
    27. 27. MultihousingWorld September 2008 “ Online Communities” Source: http://blogs.forrester.com /
    28. 28. Why use online communities to reach customers? <ul><li>Four letter word that starts with F </li></ul><ul><li>Join the Conversation </li></ul><ul><li>Build trust </li></ul>MultihousingWorld September 2008 “ Online Communities”
    29. 29. MultihousingWorld September 2008 “ Online Communities” Source: http://image.guardian.co.uk /
    30. 30. MultihousingWorld September 2008 “ Online Communities” Source: http://maps.google.com

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