SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011
SoundCloud Platform Do:s and Don't:s at How To Web 2011

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SoundCloud Platform Do:s and Don't:s at How To Web 2011

Nov. 10, 2011••
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Technology
Economy & Finance
Eric Wahlforss
CTO at SoundCloud Ltd.

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SoundCloud Platform Do:s and Don't:s at How To Web 2011

  1. SoundCloud Platform Do:s and Don’t:s Eric Wahlforss CTO/SoundCloud How To Web Bucharest 2011
  2. http://snd.sc/qHcYR0
  3. soundcloud.com/eric soundcloud.com/forss
  4. SoundCloud Site & Apps Platform
  5. What is an API? Application Programming Interface ≈ Platform Computers talking to each other Exchange and manipulation of data Essential part of the web’s success Adam Smith’s wet dream
  6. Hyper division of labour... ... and a network economy Adam Smith (1723-1790)
  7. developers.soundcloud.com
  8. Pro Tools 10 avid.com
  9. Cakewalk SONAR X1 cakewalk.com/products/sonar
  10. Thinglink thinglink.com
  11. Onesheet onesheet.com
  12. Radio Free stockholm.musichackday.org
  13. Why API? Allow people to use their own data... ... empower people–everybody loves talking about stuff that empowers them ... ... which spreads the word about your service Developer community–the ultimate power users Extend your application–solve niche use cases Conceptual clarity–the essence of your service Inspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman and http://www.readwriteweb.com/cloud/2010/08/the-new-api-movement-may.php
  14. API Do:s and Don’t:s
  15. Do KISS http://37signals.com/svn/posts/3018-api-design-for-humans
  16. “Time to integration” Effort in days Plain vanilla API API Wrapper Great docs Sharekit Time 7 days 4 days 3 days 1 day
  17. Do think about scalability @lenberg
  18. Do watch your metrics
  19. Do communicate MOST IMPORTANT STEP FOR BUILD PRODUCT IS BUILD PRODUCT.  SECOND MOST IMPORTANT IS BUILD PERSONALITY FOR PRODUCT.  http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html
  20. Do write kick-ass docs
  21. Do talk about shiny new things!
  22. Don’t pay people
  23. Do eat your own dogfood
  24. Don’t change Inspired by http://www.readwriteweb.com/cloud/2010/08/the-new-api-movement-may.php
  25. Do engage the community http://mulqueeny.wordpress.com/2011/06/19/whats-the-point-of-a-hack-day/
  26. Do BizDev 1.0->1.5->2.0 http://cdixon.org/2010/08/28/good-bizdev-cannabilizies-itself/ http://caterina.net/archive/000996.html
  27. Do fail Do iterate Do fail Do iterate Do fail Do iterate
  28. Thanks! eric@soundcloud.com twitter.com/ericw soundcloud.com/eric soundcloud.com/forss
  29. We’re hiring :) soundcloud.com/jobs