1.
Toward a New Entrepreneurship <ul><li>A Backwards Approach </li></ul>

3.
Hello! <ul><li>Eric Jennings - Techno </li></ul><ul><li>Ashley Jennings - Marketeer </li></ul>

4.
Let’s Try It Out

5.
The worst thing about my bank is ____________ . (Hold that thought for a moment)

6.
First, Brand!

7.
First, Brand!

8.
First, Brand! 2.0

9.
Next, Product!

10.
Next, Product!

11.
Next, Product!

12.
Next, Product!

13.
Next, Product! and frappe!

14.
Now, Market!

15.
Now, Market!

16.
Now, Market!

17.
Now, Market!

18.
Now, Market!

19.
First Year Sales

20.
First Year Sales

21.
First Year Sales

22.
What Went Wrong?

23.
What Went Wrong? Stop doing, start listening

24.
The Backwards Approach - Step 1 Customer Discovery

25.
The Backwards Approach - Step 2 Minimum Viable Product (MVP)

26.
The Backwards Approach - Step 3 Product/Market Fit (40% Fit)

27.
Check Your Progress <ul><li>if (P/M Fit >= 40%) { </li></ul><ul><ul><li>Company::rampUp(); </li></ul></ul><ul><ul><li>Employees::hire(); </li></ul></ul><ul><ul><li>Marketing::purchase(); </li></ul></ul><ul><ul><li>startAtStep1Again(); </li></ul></ul><ul><ul><li>} else { </li></ul></ul><ul><ul><li>} </li></ul></ul>

28.
From EPICFAIL to Grandmaster

29.
From EPICFAIL to Grandmaster

30.
From EPICFAIL to Grandmaster

31.
From EPICFAIL to Grandmaster

32.
From EPICFAIL to Grandmaster

33.
To Recap

34.
To Recap <ul><li>First, discover customer pain points </li></ul>

35.
To Recap <ul><li>First, discover customer pain points </li></ul><ul><li>Next, build Minimum Viable Product </li></ul>

36.
To Recap <ul><li>First, discover customer pain points </li></ul><ul><li>Next, build Minimum Viable Product </li></ul><ul><li>Then measure product/market fit </li></ul>

37.
To Recap <ul><li>First, discover customer pain points </li></ul><ul><li>Next, build Minimum Viable Product </li></ul><ul><li>Then measure product/market fit </li></ul><ul><li>Have at least 40%? If not, repeat </li></ul>

38.
To Recap <ul><li>First, discover customer pain points </li></ul><ul><li>Next, build Minimum Viable Product </li></ul><ul><li>Then measure product/market fit </li></ul><ul><li>Have at least 40%? If not, repeat </li></ul><ul><li>Under 40% after several iterations? Fail fast. Try another idea. </li></ul>

39.
Tools of the CDD Trade <ul><li>Survey.io </li></ul><ul><li>GetSatisfaction </li></ul><ul><li>MailChimp </li></ul><ul><li>Google Analytics with conversion funneling and ROI goals </li></ul>

40.
Thank you! Questions? Questions? Questions?