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Free Google Tools toImprove Your Website          July 20, 2011   Eric Squair | eric@squair.ca
Eric SquairFree Google Tools to Improve Your Website | eric@squair.ca
Q: How familiar are you  with Google Analytics?  I have                               I use it almostheard of it          ...
Q: How familiar are you  with Google Adwords?  I have                               I use it almostheard of it            ...
Google tells you what’sworking (and what’s not)    Free Google Tools to Improve Your Website | eric@squair.ca
Google Analytics A web-based tool thatrecords (anonymously) visits to your websiteFree Google Tools to Improve Your Websit...
Google AnalyticsHow many people visited our site thismonth?      What pages did they visit mostoften? What search terms di...
Google AnalyticsHow many people visited  our site this month? Free Google Tools to Improve Your Website | eric@squair.ca
Google AnalyticsHow many people used the website in the way we wanted them to?      Free Google Tools to Improve Your Webs...
Google Analytics1. Set up ‘goals’       Free Google Tools to Improve Your Website | eric@squair.ca
Google Analytics1. Set up ‘goals’              Examples:               Donations          Email subscriptions          Dow...
Google Analytics1. Set up ‘goals’2. Define ‘segments’ of visitors      Free Google Tools to Improve Your Website | eric@squ...
Google Analytics1. Set up ‘goals’2. Define ‘segments’ of visitors              Examples:      New vs. returning visitors   ...
Google Analytics1. Set up ‘goals’2. Define ‘segments’ of visitors3. Concentrate on those audiencesegments most likely to he...
ExampleGoal: More donationsSegments: Email subscribers, Newvisitors, people who searched for aparticular term and found yo...
ExampleGoal: More donationsSegments: Email subscribers, Newvisitors, people who searched for aparticular term and found yo...
Google Analytics is useful becauseit encourages us to define andfocus on the ‘goals’ of our site, andgives really good insi...
For more information:http://analytics.google.com  Free Google Tools to Improve Your Website | eric@squair.ca
Google GrantsGoogle Adwords: display your ads when  certain words are used on the web.        Free Google Tools to Improve...
Google AdwordsExample: with search results Free Google Tools to Improve Your Website | eric@squair.ca
Google AdwordsAdwords are an “auction” Free Google Tools to Improve Your Website | eric@squair.ca
Google AdwordsGoogle will only show people  the ads they want to see   Free Google Tools to Improve Your Website | eric@sq...
Google AdwordsThe format is rigid, with a title, two     lines and a URL. That’s it.       Free Google Tools to Improve Yo...
Google GrantsGoogle wants to give you hundreds of  dollars a day to bid on keywords       Free Google Tools to Improve You...
How to Apply Successfully1. Be clear on the goals of your site       Free Google Tools to Improve Your Website | eric@squa...
How to Apply Successfully1. Be clear on the goals of your site2. Explain how a grant will help youmeet your site goals, an...
How to Apply Successfully1. Be clear on the goals of your site2. Explain how a grant will help youmeet your site goals, an...
How to Apply Successfully4. Be patient. Very patient.       Free Google Tools to Improve Your Website | eric@squair.ca
How to Apply Successfully4. Be patient. Very patient.       Free Google Tools to Improve Your Website | eric@squair.ca
How to Apply Successfully   To begin the application process:http://www.google.ca/intl/en/grants/       Free Google Tools ...
Google Keyword ToolThis free tool from Google was designed to help advertisers improve their ads        Free Google Tools ...
Google Keyword Tool       Shows you two things:What words or phrases Googleassociates with your siteThe words and phrases ...
Google Keyword Tool   http://bit.ly/keywordz  Free Google Tools to Improve Your Website | eric@squair.ca
Example: NAIFA     Free Google Tools to Improve Your Website | eric@squair.ca
Example: Earth Day      Free Google Tools to Improve Your Website | eric@squair.ca
STEPS Initiative     Free Google Tools to Improve Your Website | eric@squair.ca
STEPS Initiative     Free Google Tools to Improve Your Website | eric@squair.ca
STEPS Initiative     Free Google Tools to Improve Your Website | eric@squair.ca
Google Keyword ToolPeople are searching for the issues you  work on: make sure they find you!        Free Google Tools to I...
Google Keyword Tool http://bit.ly/keywordz  Free Google Tools to Improve Your Website | eric@squair.ca
Google Keyword Tool          Questions?        eric@squair.ca  Free Google Tools to Improve Your Website | eric@squair.ca
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Free Google Tools to Improve your Website (and everything you publish online))

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Google has a whole range of free tools to help you improve your website and all your online communications. In this 75 minute workshop we will take a brief look at three of the most useful offerings from Google for helping your organization improve your online results.

Google Analytics
Google Analytics is a free tool that tells you how visitors are using your website: what they find useful and what they ignore. We'll introduce this free tool and then move beyond measuring 'page views' and 'site visits' to get more meaningful data about how to improve your website.

Keyword analysis
Are you speaking the same language as your supporters? Google can let you know. People are searching for information on you and your area of specialization every day. Make sure you are speaking the same language so you can be found.

Google Grants
If you are a charity, Google wants to give you thousands of dollars a month in free advertising to send traffic to your website. Really. We will cover what you need to know to apply for a Google Grant.

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Free Google Tools to Improve your Website (and everything you publish online))

  1. 1. Free Google Tools toImprove Your Website July 20, 2011 Eric Squair | eric@squair.ca
  2. 2. Eric SquairFree Google Tools to Improve Your Website | eric@squair.ca
  3. 3. Q: How familiar are you with Google Analytics? I have I use it almostheard of it every day Free Google Tools to Improve Your Website | eric@squair.ca
  4. 4. Q: How familiar are you with Google Adwords? I have I use it almostheard of it every day Free Google Tools to Improve Your Website | eric@squair.ca
  5. 5. Google tells you what’sworking (and what’s not) Free Google Tools to Improve Your Website | eric@squair.ca
  6. 6. Google Analytics A web-based tool thatrecords (anonymously) visits to your websiteFree Google Tools to Improve Your Website | eric@squair.ca
  7. 7. Google AnalyticsHow many people visited our site thismonth? What pages did they visit mostoften? What search terms did they use tofind our site? How long did they spendon our site? How many visitors thisweek were new to our site? Howmany had visited the site before? Free Google Tools to Improve Your Website | eric@squair.ca
  8. 8. Google AnalyticsHow many people visited our site this month? Free Google Tools to Improve Your Website | eric@squair.ca
  9. 9. Google AnalyticsHow many people used the website in the way we wanted them to? Free Google Tools to Improve Your Website | eric@squair.ca
  10. 10. Google Analytics1. Set up ‘goals’ Free Google Tools to Improve Your Website | eric@squair.ca
  11. 11. Google Analytics1. Set up ‘goals’ Examples: Donations Email subscriptions Downloads of reports Facebook ‘Likes’ Comments Reading entire website Free Google Tools to Improve Your Website | eric@squair.ca
  12. 12. Google Analytics1. Set up ‘goals’2. Define ‘segments’ of visitors Free Google Tools to Improve Your Website | eric@squair.ca
  13. 13. Google Analytics1. Set up ‘goals’2. Define ‘segments’ of visitors Examples: New vs. returning visitors Searched for your org’s name Searched for a particular word Email subscribers From a certain city Visited at a certain time Free Google Tools to Improve Your Website | eric@squair.ca
  14. 14. Google Analytics1. Set up ‘goals’2. Define ‘segments’ of visitors3. Concentrate on those audiencesegments most likely to help youreach your goals Free Google Tools to Improve Your Website | eric@squair.ca
  15. 15. ExampleGoal: More donationsSegments: Email subscribers, Newvisitors, people who searched for aparticular term and found yoursite Free Google Tools to Improve Your Website | eric@squair.ca
  16. 16. ExampleGoal: More donationsSegments: Email subscribers, Newvisitors, people who searched for aparticular term and found your site Free Google Tools to Improve Your Website | eric@squair.ca
  17. 17. Google Analytics is useful becauseit encourages us to define andfocus on the ‘goals’ of our site, andgives really good insights into howto achieve those goals. Free Google Tools to Improve Your Website | eric@squair.ca
  18. 18. For more information:http://analytics.google.com Free Google Tools to Improve Your Website | eric@squair.ca
  19. 19. Google GrantsGoogle Adwords: display your ads when certain words are used on the web. Free Google Tools to Improve Your Website | eric@squair.ca
  20. 20. Google AdwordsExample: with search results Free Google Tools to Improve Your Website | eric@squair.ca
  21. 21. Google AdwordsAdwords are an “auction” Free Google Tools to Improve Your Website | eric@squair.ca
  22. 22. Google AdwordsGoogle will only show people the ads they want to see Free Google Tools to Improve Your Website | eric@squair.ca
  23. 23. Google AdwordsThe format is rigid, with a title, two lines and a URL. That’s it. Free Google Tools to Improve Your Website | eric@squair.ca
  24. 24. Google GrantsGoogle wants to give you hundreds of dollars a day to bid on keywords Free Google Tools to Improve Your Website | eric@squair.ca
  25. 25. How to Apply Successfully1. Be clear on the goals of your site Free Google Tools to Improve Your Website | eric@squair.ca
  26. 26. How to Apply Successfully1. Be clear on the goals of your site2. Explain how a grant will help youmeet your site goals, and help yourorganization Free Google Tools to Improve Your Website | eric@squair.ca
  27. 27. How to Apply Successfully1. Be clear on the goals of your site2. Explain how a grant will help youmeet your site goals, and help yourorganization3. Demonstrate that you know howto use Google Adwords (andAnalytics) Free Google Tools to Improve Your Website | eric@squair.ca
  28. 28. How to Apply Successfully4. Be patient. Very patient. Free Google Tools to Improve Your Website | eric@squair.ca
  29. 29. How to Apply Successfully4. Be patient. Very patient. Free Google Tools to Improve Your Website | eric@squair.ca
  30. 30. How to Apply Successfully To begin the application process:http://www.google.ca/intl/en/grants/ Free Google Tools to Improve Your Website | eric@squair.ca
  31. 31. Google Keyword ToolThis free tool from Google was designed to help advertisers improve their ads Free Google Tools to Improve Your Website | eric@squair.ca
  32. 32. Google Keyword Tool Shows you two things:What words or phrases Googleassociates with your siteThe words and phrases people usewhen searching for your site or issue Free Google Tools to Improve Your Website | eric@squair.ca
  33. 33. Google Keyword Tool http://bit.ly/keywordz Free Google Tools to Improve Your Website | eric@squair.ca
  34. 34. Example: NAIFA Free Google Tools to Improve Your Website | eric@squair.ca
  35. 35. Example: Earth Day Free Google Tools to Improve Your Website | eric@squair.ca
  36. 36. STEPS Initiative Free Google Tools to Improve Your Website | eric@squair.ca
  37. 37. STEPS Initiative Free Google Tools to Improve Your Website | eric@squair.ca
  38. 38. STEPS Initiative Free Google Tools to Improve Your Website | eric@squair.ca
  39. 39. Google Keyword ToolPeople are searching for the issues you work on: make sure they find you! Free Google Tools to Improve Your Website | eric@squair.ca
  40. 40. Google Keyword Tool http://bit.ly/keywordz Free Google Tools to Improve Your Website | eric@squair.ca
  41. 41. Google Keyword Tool Questions? eric@squair.ca Free Google Tools to Improve Your Website | eric@squair.ca

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