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Google has a whole range of free tools to help you improve your website and all your online communications. In this 75 minute workshop we will take a brief look at three of the most useful offerings from Google for helping your organization improve your online results.
Google Analytics is a free tool that tells you how visitors are using your website: what they find useful and what they ignore. We'll introduce this free tool and then move beyond measuring 'page views' and 'site visits' to get more meaningful data about how to improve your website.
Are you speaking the same language as your supporters? Google can let you know. People are searching for information on you and your area of specialization every day. Make sure you are speaking the same language so you can be found.
If you are a charity, Google wants to give you thousands of dollars a month in free advertising to send traffic to your website. Really. We will cover what you need to know to apply for a Google Grant.