The monetization hexagon

1,252 views

Published on

My slides from UXcamp Copenhagen, 26 April 2014

Published in: Business, Technology
0 Comments
8 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,252
On SlideShare
0
From Embeds
0
Number of Embeds
59
Actions
Shares
0
Downloads
9
Comments
0
Likes
8
Embeds 0
No embeds

No notes for slide
  • Out of my 18 parameters, the more an app or service demonstrates, the greater the chances of its monetary success.
  • The monetization hexagon

    1. 1. The monetization hexagon Eric Reiss @elreiss UXcamp CPH 26 April 2014 Copenhagen, Denmark A work in progress
    2. 2. A hexagon
    3. 3. Foundation Com m unication Monetization
    4. 4. Foundation Com m unication Monetization Concept Platform Environment Recurring rev. Conditions Quickwins
    5. 5. Foundation Com m unication Monetization Concept Platform Environment Recurring rev. Conditions Quickwins • Useful • Affordable • Easy to adopt • Business critical • Addictive • Intrinsic value
    6. 6. Foundation Com m unication Monetization Concept Platform Environment Recurring rev. Conditions Quickwins • Showcase • Conduit • Social system • Well-defined market • Multi-channel capability • Cross-channel conversions
    7. 7. Foundation Com m unication Monetization Concept Platform Environment Recurring rev. Conditions Quickwins • Incentives • Rewards • Cross-sales • Subscriptions • Upgrades • Scalability
    8. 8. 6 7 13
    9. 9. Successful apps (and probably other service offerings) seem to demonstrate scores above 9-10. There is no such thing as a ”perfect score” of 18. Play with this yourself and see if it works for you, too.
    10. 10. Tak!
    11. 11. You can (usually) find Eric at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobil: (+45) 20 12 88 44 Twitter: @elreiss er@fatdux.com www.fatdux.com

    ×