Eric Odell

San Francisco Bay Area United States

Director Product Marketing - CA Blazemeter at CA Technologies

Technology / Software / Internet

The market leader is not always the developer of the best technology or solution. The leaders in the marketplace are the ones who understand the requirements of their audience and tell their story the best. And to convey that story, every organization must also face the reality that mobile, social media and marketing automation have forever changed the way businesses must communicate with their prospects and customers. Today's savvy marketing leader possesses a keen understanding of the broad set of channels and devices necessary to engage target audiences and knows how to measure results to produce personalized and relevant brand stories. I am a seasoned product marketing leader w...