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Lean Startup na Campus Party Brasil

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Apresentação sobre Lean Startups na Campus Party Brasil 2010. (por @ericnsantos a convite da @aceleradora)

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Lean Startup na Campus Party Brasil

  1. 1. Lean Startups @ericnsantos
  2. 2. A maioria das Startups fracassa
  3. 4. “ A única coisa que importa é chegar ao Product/Market Fit .”
  4. 5. Como ?
  5. 7. INSIGHT #1 Startups fracassam não por questões tecnológicas, mas por não conseguirem encontrar mercado (clientes) para o seu produto visionário
  6. 8. INSIGHT #2 O modelo tradicional de desenvolvimento da Startup não é adequado para lidar com esse principal componente de risco
  7. 9. Modelo tradicional de desenvolvimento de produtos inovadores
  8. 10. “ Build and they will come”
  9. 11. Problemas com o modelo tradicional <ul><li>- Onde estão os clientes? </li></ul><ul><li>- Foco na execução do plano </li></ul><ul><li>Escalada de gastos prematura </li></ul><ul><li>Modelo assume que o Problema e a Solução são conhecidos </li></ul>
  10. 12. A alternativa ao modelo tradicional
  11. 13. The Lean Startup (by Eric Ries) Customer Development + Agile Development + Commodity stack
  12. 14. A Lean Startup Problema: desconhecido Solução: desconhecida Hipóteses, experimentos, insights Dados, feedback, insights
  13. 15. Loop fundamental da Lean Startup
  14. 16. Unidade de progresso: Aprendizado validado sobre clientes &quot;Revenue is the best form of feedback--it's objective and you can spend it. Other forms are okay, but I prefer $$$.&quot; – Kent Beck
  15. 17. A promessa da Lean Startup é maximizar as chances de sucesso do empreendedor por: - velocidade de iteração - desenvolvimento guiado por fatos (métricas)
  16. 18. Os modos de operação da Startup antes e depois do Product/Market Fit
  17. 19. Os modos de operação da Startup antes e depois do Product/Market Fit By Sean Ellis
  18. 20. - Steve Blank: “Modelo de vendas repetível e escalável” A definição de Product/Market Fit por: - Sean Ellis: “40% dos seus usuários (clientes) ficariam muito desapontados se o seu produto não existisse”
  19. 21. O que fazer antes do Product/Market Fit
  20. 22. Levantar e testar hipóteses
  21. 23. Desenhar Modelo de Negócios
  22. 24. Identificar premissas mais importantes e questionáveis e testar através de Minimum Viable Products (MVP)
  23. 25. O Minimum viable product (MVP)
  24. 26. Exemplos de MVPs: - Campanha de Adwords com landing pages; - PPT para apresentação do Problema/Solução a potenciais clientes; - Primeira versão do software para testar adesão e retenção pelos usuários; - Outros...
  25. 27. Iterar até encontrar Product/Market Fit
  26. 28. Balancear aprendizado através de Análise Qualitativa (entrevistas, testes de usabilidade, etc.) e Análise Quantitativa (métricas, split-testing, etc.)
  27. 29. +Investigação <--------------------------> +Experimentação B2SB B2C (ad-based) B2B B2Gov B2C Nem todas Startups são iguais Modelo de Negócios dita as atividades de Customer Development
  28. 30. Modificando o modelo de negócio
  29. 31. Após Product/Market Fit
  30. 32. Subindo na Pirâmide
  31. 33. Métricas para Startups: Funil de Vendas (AARRR)
  32. 34. - Continuous Deployment - Split-testing - 5 Why´s - MDP - etc... Outras Técnicas das Lean Startups
  33. 35. Idéias-chave <ul><li>Startups fracassam não por questões tecnológicas, mas por não encontrarem mercado (clientes) para seu produto. </li></ul><ul><li>Fatos estão ‘fora do escritório’. Descreva e prove as hipóteses do modelo de negócio o quanto antes. </li></ul><ul><li>Até achar o Product/Market Fit, a Startup deve ter foco obsessivo no aprendizado e descobrimento (de forma Lean ) ao invés de execução e crescimento. </li></ul><ul><li>Ao achar Product/Market Fit, otimizar e depois escalar. </li></ul>
  34. 36. Obrigado! Mais em: www.manualdastartup.com.br Twitter: @ericnsantos

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