Getting Real

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Content from a internal workshop about the book held at Praesto.

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Getting Real

  1. 1. Getting Real essentials @ericnsantos
  2. 2. A way to make money online
  3. 4. The big wave doesn’t matter
  4. 5. The odds are a lot better
  5. 6. Solve a problem for yourself
  6. 7. Lot less scalability burden
  7. 8. Less is Better
  8. 9. Underdo
  9. 10. Stay Lean
  10. 11. Embrace Constraints
  11. 12. Less people, more power Less money, more value Less resources, better use Less time, better time
  12. 13. Hidden Costs of Features
  13. 14. Have a half-product that kicks ass, not a half-assed product
  14. 15. Process
  15. 16. Don’t worry, be crappy Churn, baby, churn Make small decisions From idea to implementation
  16. 17. Alone time is when you get things done
  17. 18. Promotion
  18. 19. Create an audience: Educate Free samples, easy in, easy out Hollywood Launch Powerful promo site (Highrise example)
  19. 22. Post-Launch
  20. 23. Feel the customer’s pain Zero Training One month tune-up Better, not beta

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