Google Inc


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Google Inc

  1. 1. Ahn, Soo Jin<br />Moon, Sung Jin<br />Saendawibadhana, Theerawat <br />1<br />
  2. 2. Agenda<br />1<br />3<br />Click to add Title<br />Diagnosis of Problems<br />1<br />5<br />Click to add Title<br />Recommendation<br />1<br />1<br />Click to add Title<br />What happen to Wal-Mart?<br />2<br />4<br />Click to add Title<br />Google Overview<br />Click to add Title<br />Alternatives<br />2<br />
  3. 3. What happen to Wal-Mart<br />3<br /><ul><li>It would talk about what happen to Wal-Mart while Sam Walton alive and passed way.
  4. 4. What management change from the period between 1999 before and after Sam Walton age…
  5. 5. The purpose of present this story is to compare the case to the innovative company from different industry phenomenon.</li></li></ul><li>Agenda<br />1<br />3<br />Click to add Title<br />Diagnosis of Problems<br />2<br />2<br />Click to add Title<br />Google Overview<br />1<br />5<br />Click to add Title<br />Recommendation<br />1<br />1<br />What happen to Wal-Mart?<br />4<br />Click to add Title<br />Alternatives<br />4<br />
  6. 6. Google?<br />“Google” has originated from “Googol,” which represents the 100 square of 10(10100).<br />Thelargest “Search Engine” over the world & more than 4 billion URLs ⇒ The leading company!<br />Mission<br />To organize the world&apos;s information and make it universally accessible and useful<br />Google Overview<br />Larry Page<br />(Co-Founder)<br />Sergey Brin<br />(Co-Founder)<br />Eric Schmidt<br />(CEO)<br />5<br />
  7. 7. <ul><li>Google’s most revenues come from online advertising </li></ul>Google Overview - Financial Performance<br />6<br />
  8. 8. Focus on the user<br />and all else will follow<br />You can make money<br />without doing evil<br />It’s best to do one<br />thing really, really well<br />There’s always more <br /> information out there.<br />The need for information <br /> crosses all borders.<br />Fast is better than slow<br />Philosophy<br />You can be serious<br />without a suit<br />Democracy on the web works<br />You don’t need to be at your<br />desk to need an answer<br />Great just isn’t good enough<br />Google Overview<br />Creative & Autonomous Organizational Culture!<br />7<br />
  9. 9. 10%<br />AdSense<br />Off-line<br />Google<br />Movies<br />20%<br />Google<br />Talk<br />AdSense<br />Google<br />Reader<br />Base<br />Book<br />Search<br />Google<br />Code<br />70%<br />Gmail<br />Search<br />Desktop<br />Search<br />Google<br />Earth<br />Google<br />Pack<br />Mobile<br />Search<br />Froogle<br />Google<br />Suggest<br />Wi-Fi<br /><ul><li>Google’s business is evolved strategically to Enhance/Expand/Extend.
  10. 10. They allocate their engineering efforts by 70/20/10 rules </li></ul>High<br />Factory<br />Strategic<br />Open<br />API<br />Open<br />Platform<br />Ads<br />Impact on Biz Operation<br />Search <br />Engine<br />Support <br />Turnaround<br />Low<br />High<br />Low<br />Impact on Strategy<br />Business Model Evolution<br />8<br />
  11. 11. Core of Business Model<br />While Google have been the role of keystone in eco-system and Google’s value mainly come from Eco-system by sharing much of their value within their open platform<br />Search partner<br />sharing rate<br />35~70%<br />Share the <br />Ads revenue<br />Advertiser<br />Revenue Share with<br />Contents <br />publisher<br />Open<br /> the platform for<br />Consumer<br />Mash ups with <br />Commerce<br />Mash ups with <br />Service <br />Provider<br />Revenue share with<br />Producer<br />Eco System within Google Platform<br />
  12. 12. Agenda<br />2<br />Click to add Title<br />Diagnosis of Problems<br />1<br />5<br />Click to add Title<br />Recommendation<br />1<br />1<br />What happen to Wal-Mart?<br />2<br />4<br />Click to add Title<br />Google Overview<br />Click to add Title<br />Alternatives<br />2<br />3<br />10<br />
  13. 13. Symptoms<br />Ecosystem entities and even foreign governments voiced their concerns<br />1<br />The company neglected customer service<br />2<br />Google’s management was unresponsive, self-centered, and dangerously cocky<br />3<br /> Cause <br />Expanding scope is too broad<br />Diagnosis of Problems<br />11<br />
  14. 14. Symptoms<br />Dual-class equity structure( Top management would control over 80% shareholder vote)<br />1<br />Google’s unusual reliance on a top management trio, concerned that the lack of clear hierarchy <br />2<br />3<br />Google Managers’ refusal to provide earnings guidance to Wall Street analyst<br /> Cause <br />Unique Corporate governance <br />Diagnosis of Problems<br />12<br />
  15. 15. Symptoms<br />1<br />Google too much depend on personal judgments such as using “Don’t be evil as the phrase”<br />“Some say Google is God, Others say Google is Satan<br />2<br />Google’s management was unresponsive, self-centered, and dangerously cocky<br />3<br /> Cause <br />Make their own rule<br />Diagnosis of Problems<br />13<br />
  16. 16. Agenda<br />1<br />3<br />Click to add Title<br />Diagnosis of Problems<br />1<br />5<br />Click to add Title<br />Recommendation<br />1<br />1<br />What happen to Wal-Mart?<br />2<br />Click to add Title<br />Google Overview<br />2<br />4<br />Click to add Title<br />Alternatives<br />14<br />
  17. 17. Problems – Mind Map<br />Eco-system hurt<br />2. Make our own rule<br />1. Too broadly expand<br />3. too unique corporate governance<br />self-centered, Cocky<br />Delay the decision<br />refusal to disclose earning guidance<br />diligent judgment<br />Dual class equity structure for Top 3 manager<br />transparent management?<br />
  18. 18. Solution and Alternatives<br />Google should choose whether refocus on core business or enter new market to form a new eco system for sustainable revenue source <br />However whether they choose between two alternatives, we recommend process restructuring not to make subjective decisions<br />Alternative 1<br />Refocus on Core businesses ; Search and Advertisement<br />Alternative 1<br />Process Restructuring<br />+<br />Refocus on Core businesses<br />1. Too broadly expand<br />Alternative 2<br />Enter New Market to For New Eco-System<br />2. make our own rule<br />Alternative 2<br />Process Restructuring<br />+<br />Enter New Market<br />Must to do <br />Restructure and Set the decision Process ( Suitable for Google Culture )<br />3. too unique corporate governance<br />
  19. 19. Analyze Alternatives<br />We choose “Alternative 1. “ : Reinforce internal competency then, to ready for future <br />
  20. 20. Recommendations<br />Announcement<br />Raise Issues<br />Share through the company<br />Community Vote<br />make it real<br />Open Competition <br />What can be process restructuring? <br />According to Google philosophy, set the process in order every employee to be able to raise the issue and have almost equal power for decision making  set the scope, priority, R & R, Systemize <br /><ul><li>Idea or product suggestion
  21. 21. make a decision in open status
  22. 22. share the result
  23. 23. production
  24. 24. take a action
  25. 25. Pose the issue into issue portal
  26. 26. Open the Issue and position
  27. 27. Vote in the community poll
  28. 28. Gather the solution Idea</li></ul>Corporate Social Networking and Knowledge Management system <br />
  29. 29. Recommendation<br />Refocus one Core Businesses<br />Restructure the process <br />reorganize decision making process<br />Open Cooperate Social Networking Site for vigorous Communication<br />Assure more advertisement source<br />We recommend Google refocus and reorganize the corporate for the stable move in the future then, extend their scope to the new market with Eco-system<br />Alternative 1<br />Process Restructuring + Refocus on Core businesses<br />“Make our own rule” might make us self-centered<br />Make strategic decision with all employees<br />Build Knowledge Management System <br />Transparent corporate culture to be a role model in the market<br />Try not to get nervous existing players<br />Keep the eco-system<br />ensure advertisers and search technology<br />Try not to touch existing Biz Model<br />“Don’t be evil” is not enough, <br />“Be Nice”<br />Set the new norm<br />Be nice!<br />
  30. 30. Q & A<br />20<br />