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Why Insurers Offer Posit Programs


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Why Insurers Offer Posit Programs

  1. 1. A Revolution in Brain Health: Better health outcomes for members and lower healthcare costs Eric Mann, VP Business Development
  2. 2. Who is Posit Science? The Leading Provider of Scientifically Validated Brain Fitness Software Programs <ul><li>Global brain science and aging teams (50+scientists) </li></ul><ul><li>Founded by Jeff Zimman and Michael Merzenich (NAS) </li></ul><ul><li>Silicon Valley engineers and video game developers </li></ul><ul><li>Partners: PBS, Insurers, Adult Ed, Communities </li></ul><ul><li>100,000+ new users </li></ul><ul><li>Wide press coverage (all networks and major pubs) </li></ul><ul><li>Mission: Science to the people! </li></ul>Research Collaborators
  3. 3. <ul><li>“ Normal” Aging: </li></ul><ul><li>Slow deterioration of Cognitive Skills (eg, memory, attention, and processing speed) </li></ul><ul><li>Quality of Life and Functional Decline (eg, difficulty interacting, withdrawal and depressive symptoms) </li></ul>Posit View of Aging (with cognitive training) *Source: Alzheimer’s Association Posit improves member’s health & wellness Cognitive Function & Quality of Life Age <ul><li>Dementia: </li></ul><ul><li>Affects nearly 50% of people age 85+* </li></ul><ul><li>Cost of care = $174,000 per person* </li></ul><ul><li>Diminishes ability to live independently </li></ul>
  4. 4. What is the proof? 30+ published journal articles <ul><li>Mental Benefits </li></ul><ul><li>Improves speed of processing (Smith 2009; Edwards, 2003,2005) </li></ul><ul><li>Improves standardized measures of memory& attention (Smith, 2009) </li></ul><ul><li>Improves measures of everyday cognitive function (Smith, 2009) </li></ul><ul><li>Real-World Benefits </li></ul><ul><li>Reduces decline in measures of functional independence (Willis, 2006) </li></ul><ul><li>Reduces risk of decline in health-related quality of life (Wolinsky, 2006) </li></ul><ul><li>Reduces risk of depressive symptoms (Wolinsky, 2009) </li></ul><ul><li>Reduces medical expenditures by ~4% ; ~$250/yr(Wolinsky, 2009*) </li></ul><ul><li>Mobility Benefits </li></ul><ul><li>Reduces auto crash risk by ~50% (Ball, 2009*) </li></ul><ul><li>Reduces dangerous driving maneuvers by ~36% (Roenker, 2003) </li></ul><ul><li>Improves stopping distance by 22 feet at 55mph (Roenker, 2003) </li></ul><ul><li>Maintains driving frequency, distance, and ability (Edwards, 2005) </li></ul><ul><li>Reduces risk of driving cessation by ~40% (Edwards, 2009) </li></ul><ul><li>Predicts loss of mobility and fall risk (Vance, 2006; Broman 2006) </li></ul><ul><li>Short Term: Improve memory and attention </li></ul><ul><li>Long Term: Change the trajectory of aging </li></ul>* In manuscript The only brain fitness program clinically proven to work in credible studies
  5. 5. Why is this important? <ul><li>Better health outcomes for members </li></ul><ul><ul><li>Mental Benefits </li></ul></ul><ul><ul><li>Quality of Life </li></ul></ul><ul><ul><li>Happiness </li></ul></ul><ul><li>Reduces loss ratio </li></ul><ul><ul><li>4% reduction in government predicted health expenses (NIH study) </li></ul></ul><ul><ul><li>5 year benefit persistence </li></ul></ul><ul><li>Marketing Member retention/acquisition </li></ul><ul><ul><li>Retention </li></ul></ul><ul><ul><li>Acquisition </li></ul></ul><ul><ul><li>Brand </li></ul></ul>Improves members’ lives and your business
  6. 6. For more information: Eric Mann [email_address] Customer Stories: http:// /testimonials/all-stories Clinical Trials: Press: http:// /about/press-room