Overview of TouchCast Analytics, which for the first time creates a heat map for interactive video.

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Erick Schonfeld
Co-founder and Head of Content
Erick@touchcast
The Map Of Human Curiosity

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Basic Video vs. TouchCast Video
Typical engagement
rate for TouchCast
video Apps.
Typical engagement
rate for YouTube
Annotations

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If your video isn’t interactive, there are only two metrics to worry about:
1. How many viewers start the video
2. How long they stick with it.
.
Basic Video vs. TouchCast Video

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The simplicity of this data speaks to
the simplicity of basic video.
It's the same “lean back and watch”
one-way transaction born from the
age of television.
Basic Video vs. TouchCast Video

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Yet we live in the age
of the internet.
Shouldn’t video offer
something more?
Because TouchCast
offers interactivity,
these videos need to
be measured in new
ways.
Basic Video vs. TouchCast Video

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When it comes to measuring the success of a TouchCast
video, our objective is to provide users with the analytics to
understand how to use the platform in more effective ways.
How Does TouchCast Measure Success?

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Since TouchCast
offers more
interesting
experiences to
viewers, we offer
smart tools to
understand how
viewers engage.
The TouchCast
Heat Map is the
pillar of the analytics
suite.
The TouchCast Heat Map of Human Curiosity

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The Heat Map of Human Curiosity
With the Heat Map, you can monitor
interactions with specific vApps
throughout the video.
It’s not just about where or when
viewers are clicking.
It’s about understanding what their
intentions are.
It's about where their engagement led
them.
And about what interactive content
resonated the most.
There are two views to toggle between:
heat (above example) and pure clicks /
taps (below example).

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vApp interactions as a whole
on a per-user basis are also
tracked.
This line graph shows how
many viewers interacted with
one or more vApps during the
video.
How Many vApps Were Engaged With?
Of viewers who watched this
TouchCast tapped at least
one vApp

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We also show the
percentage of
viewers who
tapped or clicked
on each vApp. So
you can measure
which vApps
perform the best.
The color-coded
graph below shows
the spikes of
engagement
exactly when each
vApp was tapped
correlated to the
video timeline.
Engagement By vApp

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In terms of pure
viewing, this bar
chart reveals how
many unique
viewers
experienced the
TouchCast video
on a daily basis.
Understanding Traffic

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Knowing how much of each video is consumed is still an important metric, and we
provide that as well. Since TouchCasts are more engaging, viewers actually spend
more time inside each video exploring the vApps.
Video Completion

15. TOUCHCAST ‹#›
Erick Schonfeld
Co-founder and Head of Content
Erick@touchcast
Publishers or brands interested in becoming beta partners, please contact: