Trade shows are events that are held witha motive to display goods and services.They are events where products of aspecific industry are demonstrated andexhibited.What are trade shows?
Any industry can participate in a trade show. Someof the popular industries that participate in tradeshows include food , pharmaceuticals, books,handicraft, agriculture, automobiles and more. Thelist of industries taking part in trade shows isendless.Industries participating in tradeshows
An exhibitor at a trade show is responsible forexhibiting his products or services at a tradeshow.Role of an exhibitor at a trade show
•Capable of implementing effective planningstrategies•Capable of having clear goals and objectives•Capable of dynamic product or servicepresentation•Capable of accurate planning and budgeting•Capable of using appropriate exhibit spaceTraits of a successful trade showexihibitor
•Bringing untrained team members along withthem•Not engaging with the visitors in a propermanner•Fail to follow new prospectsCommon Mistakes Exhibitors Make