why is health care so boring

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why is health care so boring?

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why is health care so boring

  1. 1. WHY IS HEALTH CARE SO BORING?
  2. 2. BECAUSE THEY’RE SO BORING [HEALTH CARE-INDUSTRIAL COMPLEX]
  3. 3. SO HEALTH CARE [COLD] ENDS UP LOOKING LIKE THIS
  4. 4. INSTEAD OF THIS
  5. 5. THIS
  6. 6. OR THIS
  7. 7. THIS IS ABOUT CHANGING THAT.
  8. 8. HEALTH CARE MAXIM #1: HEALTH CARE CAN STOP SCARING PEOPLE
  9. 9. “colonoscopy” THIS IS SCARY. I DON’T WANT THIS WORD GIVES TO DO THIS. ME NIGHTMARES.
  10. 10. INSTEAD, WE CAN TALK ABOUT: “colonoscopy” POWERFUL WAYS GAINING INSIGHT TAKING CHARGE. TO DELIVER AND PEACE OF MIND. SELF KNOWLEDGE. INSTANT RELIEF. QUALITY OF LIFE.
  11. 11. HEALTH CARE MAXIM #2: HEALTH CARE CAN STOP TALKING DOWN PEOPLE
  12. 12. INSTEAD OF THAT: “ WE ARE NORMAL, FUN, INTERESTING PEOPLE LIKE YOU. HERE ARE PAINLESS WAYS THAT WE TAKE CARE OF OURSELVES THAT MAKE OUR ” LIVES BETTER
  13. 13. WHAT YOU CAN DO, TODAY. WATCH TV VISIT COOL SITES ON THE INTERNET CONDUCT A BRAND AUDIT REVIEW YOUR COLLATERAL
  14. 14. LIKE ADVERTISING, WE CAN USE SIMPLE IMAGES AND MESSAGES TO ACHIEVE FAR GREATER ENGAGEMENT
  15. 15. HEALTH CARE IS EXCITING BECAUSE YOU’RE EXCITING
  16. 16. WE ARE DEEPLY EXCITED TO START THIS VENTURE WITH YOU
  17. 17. Project Bio / Eric Hayward Editorial content and creative for consumer health care portals serving Target, Gap, Cisco, Coke employees, Watson Wyatt 2001 to 2003 Employee health communications toolkit, Aetna Healthcare 2005 Creative director for health care consumer segmentation project, Aetna 2005 Report on consumer health portals, National Business Group on Health 2006 Interactive creative director for Nokia project team, B.I. 2007 Strategy and accounts for International Decision Systems, MDA Consulting, Great Clips, Transition Networks, Family & Children’s Service, 2007 to present
  18. 18. GROSSMAN DESIGN ASSOCIATES - DESIGN W/ PURPOSE 952 922 4343 www.grossmandesign.com GROSSMAN DESIGN ASSOCIATES CENTRAL LABORATORY FOR CLINICAL TRIALS
  19. 19. GROSSMAN DESIGN DESIGN w/ PURPOSE.

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