Want more? Get my FREE Definitive Guide to Rich Answers in Search at https://www.stonetemple.com/the-growth-of-rich-answers-in-googles-search-results/ Includes our data and research updated since this deck was published, as well as complete information on how you can best qualify your content to appear in Google Rich Answers!

1. March 3, 2015
Direct Answers
in Search

2. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Who Am I?
Columnist & Contributor
CEO & Founder
40+ person Digital Marketing and SEO firm

3. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
We Conducted a Massive Study

4. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Query Sources

5. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Includes a Title
43,324 (25%)
examples
found

6. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Movie
Result –
Shows Tabs
1 of 2 types of
tab results
found

7. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Menu Result –
Shows Tabs
2 of 2 types of
tab results
found

8. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Question Only Partially Answered
3,117 examples
found

9. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Includes a Table
1,285 examples
found

10. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Has Sliders
6,740 examples
found

11. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Complete List Result With Link to Source
1,871 examples
found
All List Results
include a link
to the source

12. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Complete List, Partial Items, Link to Source
1,366 (82.1%)
examples
found

13. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Partial List
(shows
“more
items”
799 (48%)
examples
found

14. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Rich Answer Box Plus a Sidebar
45,132
examples
found

15. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Has a Form
5,356 examples
found

16. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Includes a Chart
33 examples
found

17. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Result is a Carousel
4,824 examples
found

18. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Includes Link to Follow On Actions
172 examples
found

19. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Image as Part of the Result
36,392
examples
found

20. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Shows Related Items

21. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Is Google Providing Proper Attribution?
74.7% Do
Include
Attribution
25.3% Do Not
Include
Attribution

22. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Were the
Answers
Without
Attribution
Public
Domain Info?
Lyrics Were the
Only Exception
We Found
We Reviewed
42,160 Items
with No
Attribution

23. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
The Story With Lyrics
Lyrics are subject to copyright law
I reached out to Google for comment, and here is what they said:
"We only show the lyrics for songs for which
we have the appropriate rights”

24. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Impact on Publishers

25. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Don’t Try to Make a Living on Public Domain Info

26. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Google May Also License Info Too

27. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Great If Your Site is Selected for a Partial
Answer

28. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
Not so Great if You are Not!

29. searchmarketingexpo.com
@stonetemple / +Eric Enge
#SMX #11a
eenge@stonetemple.com
(508) 879-0950
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