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Eric Enge Guest Posting Presentation SMX Advanced 2011

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A look at three guest posting campaigns that landed links on USA.gov, Boston.com, and Washpost.com

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Eric Enge Guest Posting Presentation SMX Advanced 2011

  1. 1. Tough Love: Link Building For The Real World
  2. 2. Who Am I? <ul><li>Co-author of The Art of SEO </li></ul><ul><li>President of Stone Temple Consulting </li></ul><ul><ul><li>20+ person SEO and PPC firm </li></ul></ul><ul><li>Trainer for Instant E-Training </li></ul><ul><li>Founder of Web Site Publishing Companies </li></ul><ul><ul><li>Publish web sites, grow them, then sell them </li></ul></ul><ul><ul><li>2 significant exits so far </li></ul></ul><ul><li>On Twitter: @stonetemple </li></ul>
  3. 3. Looks like a good target right?
  4. 4. Flew to DC
  5. 5. Gave a Day Long SEO Training Class <ul><li>Audience: Government Webmasters </li></ul><ul><li>They paid costs and a speaking fee </li></ul><ul><li>6 months later </li></ul><ul><li>6 links on PR7 pages on a PR10 web site </li></ul><ul><li>Lesson: Credibility is EVERYTHING </li></ul>
  6. 6. Another Good Site?
  7. 7. Find out how to contact them
  8. 8. Make the Sale <ul><li>Establish Authority </li></ul><ul><li>And Sell it. </li></ul>Result: 3 article placements so far
  9. 9. Another Good Site?
  10. 10. Find the Opportunities
  11. 11. Pitch the Content <ul><li>You are an authority </li></ul><ul><li>Assume it </li></ul><ul><li>Sell it </li></ul><ul><li>Then deliver </li></ul><ul><li>Result: one killer link for a brand new site </li></ul>
  12. 12. Summary <ul><li>Stop believing in your limitations </li></ul><ul><li>Find the golden links </li></ul><ul><li>Be willing to invest big to win big </li></ul><ul><li>Establish and sell your authority </li></ul><ul><li>Stop thinking manipulation and start thinking excellence </li></ul>
  13. 13. Thank You! <ul><li>Eric Enge </li></ul><ul><li>[email_address] </li></ul><ul><li>@stonetemple </li></ul><ul><li>(508) 485-7751 </li></ul><ul><li>www.stonetemple.com </li></ul><ul><li>For a One Sheet SEO Checklist, email me, or drop off a business card </li></ul>

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