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Content Marketing Excellence: What It Is, and How To Get It

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So many people engage in content marketing, but they don't really know what is the type of content that can get social shares, user engagement, and links. This presentation lays it out for you.

Published in: Marketing

Content Marketing Excellence: What It Is, and How To Get It

  1. 1. Eric Enge @stonetemple / +Eric Enge Stonetemple.com
  2. 2. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Who Am I? Columnist & Contributor CEO & Founder 50+ person Digital Marketing and SEO agency
  3. 3. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Little Known Fact I had Brain Surgery in 2003
  4. 4. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Nope – Didn’t Get a USB Slot Installed
  5. 5. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Source: Chartbeat
  6. 6. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Data From a Study by Moz and BuzzSumo
  7. 7. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Source: Moz and BuzzSumo
  8. 8. Eric Enge @stonetemple / +Eric Enge Stonetemple.com No Correlation Between Shares and Links Source: Moz and BuzzSumo
  9. 9. Eric Enge @stonetemple / +Eric Enge Stonetemple.com No Social Network Does Well Source: Moz and BuzzSumo
  10. 10. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Most Content Gets Shares OR Links Source: Moz and BuzzSumo
  11. 11. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Most Content Gets Shares OR Links Source: Moz and BuzzSumo
  12. 12. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Source: Moz and BuzzSumo Some Sites With a Very High Correlation (Note Small Sample Site)
  13. 13. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Source: Moz and BuzzSumo Still Have a Very Strong Correlation
  14. 14. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Opinion Forming Journalism Works
  15. 15. Eric Enge @stonetemple / +Eric Enge Stonetemple.com These Sites Also Have a Very Strong Correlation Source: Moz and BuzzSumo
  16. 16. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Data Driven Research Studies Work
  17. 17. Eric Enge @stonetemple / +Eric Enge Stonetemple.com What About Content Length?
  18. 18. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Longer Form Content Does Very Well Too
  19. 19. Eric Enge @stonetemple / +Eric Enge Stonetemple.com https://www.stonetemple.com/all-our-social-media-seo-studies/
  20. 20. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Got Some Links!
  21. 21. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Here’s a Pretty Good One
  22. 22. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Build Your Reputation Grow Visibility 1 2 Grow Your Audience3 Content Marketing Goals Oh Yes, Let’s Get Some Links Too4
  23. 23. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Today’s Environment is an Ecosystem
  24. 24. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Working the Ecosystem
  25. 25. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Social Media Sharing Can Drive Links
  26. 26. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Social Media Sharing Can Build Your Audience 1 2 34
  27. 27. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Larger Audiences Increase Visibility
  28. 28. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Influencers Have Large Audiences
  29. 29. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Influencer Influencers Are an Accelerant
  30. 30. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Eric Enge eenge@stonetemple.com @stonetemple +Eric Enge (508) 962-8474 www.stonetemple.com Thank You!

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