1. Authorship and AuthorRank

2. First Off... Who Am I?
 Co-author: The Art of SEO
 CEO: Stone Temple Consulting, 30+

person Digital Marketing and SEO firm
Columnist:

Interviewer:

3. Rel=Author in Search Results

4. Three Link Method
Rel=“me”
(Other Profiles)
Rel=“me”
Author
Page
Google Profile
Individual
Post
Rel=“author”

5. Two Link Method
Google Profile
Contributor To Link
Site Home Page
?rel=“author”
at end of URL
Individual Post

6. Google Profile Setup
Use with 3
Link Method
Use with 2
Link Method

7. Email Method
Google Profile
Contributor To Link
Site Home Page
Individual
Post
Profile verified
Email address in the
Post attribution

8. Structured Data Testing Tool

9. Some Argue That it Increases CTR

10. Google’s Matt Cutts
Matt Cutts
October 7, 2012
It’s just the case that that a
picture is just more likely to
attract attention. It’s just a
little more likely to get the
clicks, and you now, it’s
almost like an indicator of
trust.”

11. In the future
It may provide ranking benefits!

12. Google’s Matt Cutts
Matt Cutts
October 7, 2012
Interview with
Eric Enge
“The idea is you want to have
something that everybody can
participate in and just make
these sort of links, and then over
time, as we start to learn more
about who the high quality
authors are, you could imagine
that starting to affect rankings.

13. Google’s Eric Schmidt
Eric Schmidt
The New Digital Age
“Within search results,
information tied to verified
online profiles will be ranked
higher than content without
such verification, which will
result in most users naturally
clicking on the top (verified)
results. The true cost of
remaining anonymous,
then, might be irrelevance.”

14. Google’s John Mueller
In a comment on
a +Eric Enge
Google Plus
Discussion
“We currently don't use
the description metatag value in ranking,
but it still makes sense
to use it appropriately,
right? There's a lot that
can be said for using
authorship markup, it's
certainly not a no-op.”

15. In-Depth Articles

16. Does In-Depth Articles Use AuthorRank?
• No clear evidence that it does
• Appears to be more driven by PublisherRank
• It might be that AuthorRank is a factor in
determining PublisherRank?
• No way to know

17. No Clear
Evidence of
AuthorRank
in Use
….
Yet!

18. Still a Noisy Signal

19. The Best Tip for Building Your AuthorRank
Build Your Authority With Humans On The Web

20. Building Your Authority With Humans
• Be an Expert
• Create Great Content
– Humans use social signals to help identify this
– Engagement (comments) as well
• Interact with other experts online
• Help people
• Write for high authority sites

21. Google’s Matt Cutts
Matt Cutts
October 7, 2012
Interview with
Eric Enge
“By doing things that help
build your own reputation, you
are focusing on the right types
of activity. Those are the
signals we want to find and
value the most anyway.”

22. Engagement
> 4,000 Total Shares

23. Comment Volume

24. Social Sharing Volume Per Article

25. Social Event Volume Over Time

26. Average Share Volume Per Article

27. Authority of Publishing Sites

28. Author Comparison on the Same Site

29. Google Plus Activity
978 +1s
734 Shares
147,863!

30. The Synergy We’re Looking For

31. The Synergy We Are Looking For – Step 2
(Influencers)
(Sharing)
(Your Stuff)

32. Thank You!
Eric Enge
eenge@stonetemple.com
@stonetemple
+Eric Enge
(508) 485-7751
www.stonetemple.com