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Eric & Yseult Delcroix
SEO Campus 2017
Marketing d’influence
au travers de la
communication
de la génération Z
Bonjour,
Eric Delcroix, c’est qui ?
Yseult Delcroix, c’est qui ?
de l’influence de la genZ
Ce n’est pas un choix voulu
Influenceur à 16 ans
N’importe qui peut devenir influent
Cela se voi...
C’est quoi l’influence
L’influence est-elle la même au fil
du temps
C’est quoi un influenceur
Prenez de l’avance sur l’inf...
Le constat des générations
anciens
le texte
génération Y
chat (Minitel)
début hashtag
génération Z
image et vidéo
hashtag
...
génération z et les autres
baby boomers
génération X
génération Y
génération Z
génération C
génération A (Alpha)
les réseaux sociaux
Participer
Collaborer
Interagir
Des aspects cachés
Mature sur Internet avant 13 ans
Capacités techniques identique smartphone
et communication numérique p...
les rois de la com entre amis
Leur propre communication
Médias sociaux

Image

Choix des services selon besoins
Stratégie ...
notre communication
La ponctuation change
Smileys
L’image & vidéo
photo de «vieux»
Texte court
La cuisine de mémé Moniq
la cuisine de mémé Moniq
Un peu d’histoire
le blog : la cuisine de mémé Moniq
Le passage au médias sociaux
Instagram
Foodr...
des connexions réfléchies
Influenceurs culinaire
Influenceur via Twitter
un bon cm Z, ça aide
Depuis septembre,
les effets de la com façon gen Z
toujours des stats
Facebook
Twitter Instagram
Eric & Yseult Delcroix
Merci
pour toutes questions, conseil… 
N’hésitez pas
03 20 04 78 53
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Marketing d’influence au travers de la communication de la génération z

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Support de notre conférence (Yseult Delcroix & Eric Delcroix) pendant le SEO Campus 2017 : Marketing d’influence au travers de la communication de la génération Z

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Marketing d’influence au travers de la communication de la génération z

  1. 1. Eric & Yseult Delcroix SEO Campus 2017 Marketing d’influence au travers de la communication de la génération Z
  2. 2. Bonjour, Eric Delcroix, c’est qui ? Yseult Delcroix, c’est qui ?
  3. 3. de l’influence de la genZ Ce n’est pas un choix voulu Influenceur à 16 ans N’importe qui peut devenir influent Cela se voit comment ? Différence avec l’Asie, les US…
  4. 4. C’est quoi l’influence L’influence est-elle la même au fil du temps C’est quoi un influenceur Prenez de l’avance sur l’influence ;-) Influents, influence, RP 2.0… maelstrom d’influenceurs à influencer
  5. 5. Le constat des générations anciens le texte génération Y chat (Minitel) début hashtag génération Z image et vidéo hashtag émoticons génération Alpha : ??
  6. 6. génération z et les autres baby boomers génération X génération Y génération Z génération C génération A (Alpha)
  7. 7. les réseaux sociaux Participer Collaborer Interagir
  8. 8. Des aspects cachés Mature sur Internet avant 13 ans Capacités techniques identique smartphone et communication numérique pour Enfant de 6 ans Adulte de 45 ans Ultra connecté 24 h/24 – 7 jours sur 7 Par mobile !
  9. 9. les rois de la com entre amis Leur propre communication Médias sociaux
 Image
 Choix des services selon besoins Stratégie de communication innée Adepte des basiques du web 2.0 C'est quoi un ami ? Liens faibles Un de leurs paradoxes leur nombril, leur image
 ne savent pas vivre sans «communauté»
  10. 10. notre communication La ponctuation change Smileys L’image & vidéo photo de «vieux» Texte court La cuisine de mémé Moniq
  11. 11. la cuisine de mémé Moniq Un peu d’histoire le blog : la cuisine de mémé Moniq Le passage au médias sociaux Instagram Foodreporter Facebook Twitter Snapguide We heart it Pinterest Tumblr Snapchat
  12. 12. des connexions réfléchies
  13. 13. Influenceurs culinaire Influenceur via Twitter
  14. 14. un bon cm Z, ça aide Depuis septembre, les effets de la com façon gen Z
  15. 15. toujours des stats Facebook Twitter Instagram
  16. 16. Eric & Yseult Delcroix Merci pour toutes questions, conseil…  N’hésitez pas 03 20 04 78 53

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