The amount of data stored today is growing at a rapid rate. However, data is only valuable if it is accessible and can be consumed by people and systems. OData is an open protocol for sharing data that is positioned to solve this problem. OData uses the standard HTTP protocol using REST principles to make data accessible and has huge industry momentum with rapid adoption growth. In this session, we will explore what OData is all about and how to expose relational and non-relational data as OData using WCF Data Services. We will then walkthrough developing apps to consume the OData feeds from multiple clients including mobile devices. Finally, we will take a look at how you can benefit from using Azure to publish your data with OData services.