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Market Source Agency Network 2009 06 04 V2

I presented this session to Market Source Agency Network, LLC in Gahanna, OH on June 4, 2009. We discussed the evolution of a website from static brochure to interactive communication tool. We also discussed how social networking is changing the way businesses "connect" with customers and prospects and had a great discussion.

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Market Source Agency Network 2009 06 04 V2

  1. 1. Competing On The Internet Having a website is no longer enough… Market Source Agency June 4, 2009 Eric Cook, Certified Internet Business Consultant
  2. 2. Agenda <ul><li>Background </li></ul><ul><li>Setting the stage </li></ul><ul><li>Evolution of a website </li></ul><ul><li>Getting found online </li></ul><ul><li>Let’s get social </li></ul><ul><li>E-mail marketing </li></ul><ul><li>Cool stuff </li></ul>
  3. 3. Background <ul><li>Banking since 1992 </li></ul><ul><li>Website design since 1994 </li></ul><ul><li>MBA & GSB </li></ul><ul><li>Internet/Business Consultant </li></ul><ul><li>WSI - W e S implify the I nternet </li></ul>
  4. 4. Setting The Stage…
  5. 5. Online Activities
  6. 6. Online Advertising Spend
  7. 7. Percent of Total Spend
  8. 8. Evolution Of The Website
  9. 9. Yesterday vs. Today <ul><li>Then </li></ul><ul><ul><li>Online brochure </li></ul></ul><ul><ul><li>One-way information </li></ul></ul><ul><ul><li>Difficult to determine effectiveness </li></ul></ul><ul><ul><li>Expense item without way to determine ROI </li></ul></ul><ul><li>Now </li></ul><ul><ul><li>24/7 sales person </li></ul></ul><ul><ul><li>Virtual office/store </li></ul></ul><ul><ul><li>Held accountable for its actions (or lack of) </li></ul></ul><ul><ul><li>Enables feedback and conversation </li></ul></ul><ul><ul><li>Transparency </li></ul></ul>
  10. 10. Tested Your Website Lately? <ul><li>WebScan technology </li></ul><ul><li>Spiders site like a search engine </li></ul><ul><li>Ranks 1-10 on four criteria </li></ul><ul><li>Areas of improvement </li></ul>
  11. 11. Example 1
  12. 12. Example 2
  13. 13. Example 3
  14. 14. Getting Found Online
  15. 15. “Field of Dreams” Marketing Plan
  16. 16. How To Get Found Online <ul><li>Pay For It </li></ul><ul><li>Bid on “keywords” in the various search engines </li></ul><ul><li>Also known as paid search marketing or pay per click ( PPC ) </li></ul><ul><li>Deserve It </li></ul><ul><li>Understand what people are looking for and give it to them </li></ul><ul><li>Also known as organic or search engine optimization ( SEO ) </li></ul>
  17. 17. PPC Organic SEO
  18. 18. Geo-Location - Maximize Your ROI Columbus, OH Searcher 2 Searcher 1 Searcher 3 ISP 1 ISP 2
  19. 19. Web 2.0 and Social Media
  20. 20. What is Web 2.0? <ul><li>Web 1.0 = One-way conversation </li></ul><ul><ul><li>“ Website” </li></ul></ul><ul><li>Web 2.0 = Two-way conversation </li></ul><ul><ul><li>Visitor-generated content </li></ul></ul><ul><ul><li>Feedback and participation </li></ul></ul><ul><ul><li>Involve and interact </li></ul></ul><ul><li>“ Business 101” </li></ul><ul><ul><li>Know me, like me, trust me… do business with me </li></ul></ul>
  21. 21. <ul><li>social media is basically a conversation </li></ul>hi whats up? social media What Is Social Media???
  22. 22. Using Networks Such As…
  23. 23. More Popular Than E-Mail
  24. 24. Objectives of Social Media
  25. 25. Are You Blogging? <ul><li> </li></ul>
  26. 26. Some Facebook Stats
  27. 27. Twitter-iffic
  28. 28. Twitter-iffic
  29. 29. Twitter-iffic
  30. 30. Twitter-iffic
  31. 31. E-Mail Marketing
  32. 32. Why E-Mail Marketing <ul><li>Saves Time : Putting together a direct mail campaign can take weeks vs. a matter of hours </li></ul><ul><li>Quick Response : Recipients can respond instantly, meaning an immediate impact on sales </li></ul><ul><li>Lower Costs : 30x more effective at lead generation than direct mail and avoids fixed costs like printing and postage </li></ul><ul><li>Measurable ROI : You can see who clicks and visits your site to track activity and effectiveness </li></ul>
  33. 33. Track Your Results!
  34. 34. Some Cool Stuff… <ul><li>The following are all FREE services, available today, that will save time and create convenience in your busy life. Enjoy… </li></ul>These are way cool!
  35. 35. <ul><li>Provides free screen capture for images and video (up to 5 minutes) </li></ul><ul><li>Share online or locally for training and education </li></ul>
  36. 36. GOOG 411 <ul><li>Available with any phone </li></ul><ul><li>Say where you are looking </li></ul><ul><li>Say what you are you looking for </li></ul><ul><li>Automatically connects </li></ul>
  37. 37. Google Alerts
  38. 39. RSS Readers - Create your own Personal Newspaper! <ul><li>RSS = R eally S imple S yndication </li></ul><ul><li>Client software or a Web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and vlogs in a single location for easy viewing. </li></ul>
  39. 40. Questions or Copy of Slides Eric Cook Certified Internet Business Consultant [email_address] (269) 841-5007