ReBarCamp KC Mobile Marketing Presentation

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Brief set of statistics and information from the Real Estate Bar Camp of Kansas City on October 13th.

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  • ReBarCamp KC Mobile Marketing Presentation

    1. 1. Mobile and SMS Marketing Eric Myers – The Mr. KC Mortgage Team
    2. 2. Mobile media users account for 31% of EU5 mobile phone owners Mobile Media Segments ! 1Q09 v. 1Q10 100% Just Voice 80% 36% 32% 60% 30% SMS (but not mobile media) 29% 40% 20% 38% Mobile Media 35% 0% 1Q09 1Q10 Mobile Media = Connected Media (except SMS only) in MobiLens Product: MobiLens
    3. 3. Mobile Content Useage (3 Month Period Ending Feb. 2010 vs. Nov. 2009) Share % Of Mobile Computing November 2009 February 2010 Point Change Total Mobile Subscribers 10,000% 10,000% –––– Sent Text Message to 62.1% 64% 1.9% Another Phone Used Browser 27% 29.4% 2.4% Used Downloaded Apps 25.7% 27.5% 1.8% Played Games 21.4% 21.9% 0.5% Accessed Social 15.1% 18% 2.9% Networking Site or Blog Listened to Music on 11.8% 13.1% 1.3% Phone
    4. 4. Number of Global Users (Millions) 2,000 1,800 1,600 1,400 1,200 1,000 Desktop 800 Mobile 600 400 200 0 2007 2008 2009 2010 2011 2012 2013 2014 2015
    5. 5. Mobile Internet Trends 35% 30% 25% % Market 20% 15% 10% 5% 0% Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apps (except native games) Mobile Browsing Email Social Networking IM
    6. 6. Top Genres For Mobile Browsing Bank Accounts 17% Tech News 19% Financial news 19% Movie Information 20% Maps 21% Photo / Video Sharing Service 22% Work Email via Browser 23% Entertainment News 27% Sports Information 28% IM via Browser 29% News 35% Weather 38% Social Networking 40% Personal Email via Browser 45% Search 47% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% % Browsers
    7. 7. Growth of Market Enablers 50.0% 45.0% 45% 40.0% 35.0% 35% 30.0% % Market 25.0% 24% 20.0% 20% 15.0% 15% 10.0% 11% 5.0% 0.0% Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Unlimited Data Plan Subscribers 3G Device Owners Smartphone Owners
    8. 8. Smartphone Growth Has Clear Impact on Media Consumption Service Penetration, US April 2010 Smartphone Feature Phone 15% Video 2% 37% Music 8% 53% Social Networking 11% 78% Browsing 19% 84% App Use 24% Product: MobiLens Data: Three month average ending April 2010
    9. 9. Mobile Audience Sizes by Phone Type, US 80,000 70,000 60,000 50,000 40,000 Feature Phone 30,000 50% 54% Smartphone 20,000 54% 10,000 55% 66% 0 Browsing App Use Social Music Video Networking Product: MobiLens Data: Three month average ending April 2010
    10. 10. Mobile Marketing SMS QR Codes Mobile Websites Combination Location-Services
    11. 11. Eric Myers Facebook facebook.com/ericrmyers Twitter @ericbobmyers Email ericmyers@mrkcmortgage.com Phone / SMS 913.735.4168

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