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Linked In For Real Estate (Social Media Marketing)


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Topics covered: what is twitter, how does it relate to real estate, how can agents use twitter, what to tweet about and twitter tricks.

Published in: Real Estate, Technology, Business
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Linked In For Real Estate (Social Media Marketing)

  1. 1. LinkedIn<br />For<br />Real Estate<br />
  2. 2. Goal: <br />to learn how<br />LinkedIn can Enhance<br />Real Estate Marketing<br />
  3. 3. Class Topics:<br /><ul><li>What is LinkedIn?
  4. 4. Use LinkedIn as a Real Estate Tool
  5. 5. Decide if LinkedIn is right for you
  6. 6. Create a Free account with LinkedIn
  7. 7. Build your LinkedIn Profile
  8. 8. Adjust your Profile, Privacy and Email Settings
  9. 9. Make contacts on LinkedIn
  10. 10. Manage your LinkedIn Account
  11. 11. Cross Promote your LinkedIn Account
  12. 12. LinkedIn Extras for Over Achievers</li></li></ul><li>What is LinkedIn? <br />LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries.<br />LinkedIn hasmore than 43 million membersand a new member joins LinkedIn approximately every second.<br />Executives from all Fortune 500 companies are LinkedIn members.<br />
  13. 13. What is LinkedIn?<br />When you join, you create a profile that summarizes your professional expertise and accomplishments. You can then form enduring connections by inviting trusted contacts to join LinkedIn and connect to you.<br />Your network consists of your connections, your connections’ connections, and the people they know, linking you to a vast number of qualified professionals and experts.<br />
  14. 14. On LinkedIn, you can:<br /><ul><li>Manage information that’s publicly available about you as professional
  15. 15. Find and be introduced to potential clients, service providers, and subject experts who come recommended
  16. 16. Create and collaborate on projects, gather data, share files and solve problems
  17. 17. Be found for business opportunities and find potential partners
  18. 18. Discover inside connections that can help you land jobs and close deals
  19. 19. Post and distribute job listings to find the best talent for your company</li></li></ul><li>Google Search Results<br />LinkedIn<br />Plaxo<br />Facebook<br />Twitter<br />MyBlogLog<br />
  20. 20. More than 10.5 Monthly Visitors – just in the US!<br />Click on the image to view this and more traffic summaries from<br />
  21. 21. Nearly 60,000 Inbound Links & Visitors that Stay on the Site!<br />Click on the image to view this and more traffic summaries from<br />
  22. 22. Click on the image to watch a Video about LinkedIn<br />
  23. 23. LinkedIn for Real Estate Agents<br /><ul><li>Manage your public profile & control what clients (and potential clients) learn about you online
  24. 24. Showcase your testimonials as recommendations on your home page
  25. 25. Use applications to share blog posts, presentations and news stories
  26. 26. Leverage professional connections and facilitate business moves</li></li></ul><li>Is LinkedIn Right for you?<br />Do you have a professional resume?<br />Do you have professional recommendations or testimonials?<br />Have you ever Googled your own name?<br />Have you ever asked a contact for a professional referral?<br />Do you have a real estate website to promote?<br />Do you write blog posts about real estate?<br />Do you belong to other social networking sites?<br />Do you prefer social networking sites that require minimal updates?<br />Do you want to stand out from other real estate agents?<br />Do you give new tools a fair chance to work for you?<br />
  27. 27. Create your free account at<br />Go<br />Fill in basic information and select “Join Now”<br />
  28. 28. Create a Profile that is Complete & Searchable<br />Use keywords that will make it easy for people to find you<br />
  29. 29. Use your Experience to sell your services<br />Your professional experience is displayed along with any recommendations you have received.<br />Your position descriptions should briefly explain what the company does, and what your main responsibilities and accomplishments were. Use clear, succinct phrases here—and break them into digestible chunks so even on a quick-scan your accomplishments shine through.<br />
  30. 30. Share your Educational Background<br />Your educational background is displayed along with associated activities and honors.<br />Where and what you studied can provide a great insight into who you are and open up valuable connections to alumni, professors, and others with similar backgrounds.<br />
  31. 31. Upload your Headshot<br />Often a calling card for real estate agents, include your head shot in your LinkedIn profile for instant recognizability.<br />
  32. 32. Two Tools to better your Profile<br />LinkedIn will tell you how complete your profile is and give completion tips<br />Speed up the process by uploading your current resume<br />
  33. 33. Adjust your Profile Settings<br />Control what contacts can and cannot view on your profile<br />
  34. 34. Adjust your Email Settings<br />If you don’t want to receive emails from LinkedIn, you don’t have to!<br />
  35. 35. Make contact with your “real-world” network<br /><ul><li>Use webmail (Gmail, hotmail, aol, etc) to import all the people you know who are already on LinkedIn.Then select who you wish to invite to join your trusted network.
  36. 36. Upload a contacts file from Outlook, Palm, ACT!, or Mac Address
  37. 37. View our list of your colleagues and classmates that are already on LinkedIn.
  38. 38. Search for specific people by name
  39. 39. Raid contacts from your friends</li></li></ul><li>Learn about your LinkedIn Network<br />See statistics about your network, including how many users you can reach through your connections.<br />
  40. 40. Learn about your LinkedIn Network<br />
  41. 41. Learn about your LinkedIn Network<br />
  42. 42. Manage Your LinkedIn Account<br /><ul><li>Add new work experience to your profile
  43. 43. Update your status by answering “What Are You Working On?”
  44. 44. Check for new connections and approve contacts you know
  45. 45. Thank new contacts for asking to join your LinkedIn network
  46. 46. Search your webmail for new contacts (monthly)
  47. 47. Answer and archive messages in your inbox
  48. 48. Read your network updates and leave genuine comments
  49. 49. Share news articles of importance
  50. 50. Start discussions
  51. 51. Answer questions posted in your area of expertise</li></li></ul><li>Weekly LinkedIn Network Updates<br />Make at least 1 update week to your LinkedIn account for maximum exposure to your network. <br />Your update will be part of the weekly LinkedIn Network Updates email and you will stay top of mind!<br />
  52. 52. Cross Promote your LinkedIn Account<br />Get MORE from your marketing with cross marketing <br /><ul><li>Put the LinkedIn icon on your website with a link to your profile
  53. 53. Include LinkedIn in your email signature
  54. 54. Share your LinkedIn profile on other social networking sites (like facebook & youtube)
  55. 55. Mention your LinkedIn profile in online professional directories (like plaxo)
  56. 56. Tweet about updates you make to your LinkedIn account
  57. 57. Use the LinkedIn logo on print marketing to show how connected you are
  58. 58. Include the LinkedIn logo on your marketing card
  59. 59. Mention LinkedIn and other social sites in your listing presentation</li></li></ul><li> LinkedIn Extras for Over Achievers<br /><ul><li>Add the WordPress application to your profile for an automatic RSS feed of your blog posts (includes title & excerpt)
  60. 60. Use the “Share This” button to post information directly to your LinkedIn page from numerous sites
  61. 61. Share listing information directly from electronic flyer sites like Postlets
  62. 62. Join groups to stay connected with companies & schools you are a part of (like the Windermere Group!)
  63. 63. Use the SlideShare application to upload presentations to your profile</li></li></ul><li>Questions for LinkedIn?<br />
  64. 64. LinkedIn Presentation by Erica Vautier<br />