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How To Use LinkedIn & Google+ to Build Your Network


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This presentation was part of a webinar I gave as part of Mediabistro's Social Media 101 interactive workshop on how to get started with social media.

The session, entitled "Google+ & LinkedIn: Make Personal and Professional Connections" went over the basic of using the two social platforms for building a professional and personal network.

The session details:

Google+ is a quickly growing social platform introduced in 2011 by Google. This session explains how to share content and take advantage of Google+'s unique features, including group video chat. LinkedIn is the major social media platform used for professional networking, job search, and lead generation. Find out how to create a LinkedIn page that can serve your business and professional goals.

Check out the Social Media 101 agenda here:

Published in: Technology, Business
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How To Use LinkedIn & Google+ to Build Your Network

  1. 1. How To Use LinkedIn & Google+to Build Your NetworkwithErica SwallowTech Journalist Erica Swallow @ericaswallow
  2. 2. About LinkedIn • Launched in May 2003 • World’s largest professional network • 135+ million members in over 200 countries • Your digital resume • High ranking in search results • 4 billion people searches in 2011 • Networking, job search
  3. 3. The LinkedIn Profile
  4. 4. Fill Out the Basics • Should reflect your current situation • Job history • Education • Recent photo • Contact information • Headline
  5. 5. Add Connections • Email contacts, colleagues, classmates, suggestions • Always personalize the message
  6. 6. Join Groups • Types of groups • Topical interest areas • College alumni association • Professional associations • Company employee group • Discussions & polls • Job boards • Email digest
  7. 7. Ask for Recommendations • Focus on quality, not quantity • Approach individuals separately and/or in person • Don’t send out mass messages • Add a personal touch • Explain the importance of his/her recommendation • Give recommendations!
  8. 8. Use Value-Added Applications • A few of my favorites • SlideShare Presentations • WordPress • Tweets • My Travel
  9. 9. Be an Expert: LinkedIn Answers • LinkedIn’s Q&A platform • Gain expertise points in specific topics • All topics have experts
  10. 10. Follow Company Pages • Learn about a company’s job openings • Connect with employees
  11. 11. About Google+ • Launched to public in September 2011 • Google’s latest foray into social networking • Google Friend Connect, Google Buzz, Orkut • Estimated 90 million users • Tech enthusiasts, students and lots of men • Largely inactive user base
  12. 12. The Google+ Profile
  13. 13. Fill Out the Basics • Free SEO! • At the very least, fill out your profile • Profile picture • Tagline • About page (bio, links, employment, education) • Banner photos • Contact information
  14. 14. Create Custom Circles • Based on your email contacts • Circles enable easy grouping and sharing
  15. 15. Follow Sparks • Google+’s algorithmic content recommendation system • Based on Google Search, Google+ and +1 button
  16. 16. Host a Hangout • Business meetings, industry chats, meetups • Hangout with Extras: named hangouts, shared notes and sketchpad, Google docs integration, screensharing
  17. 17. Share Relevant Content • Share via your stream • Photo, video, link • Target specific Circles or people • Share or comment on other people’s posts • Everything you +1 across the Internet is documented under the “+1’s” tab on your profile
  18. 18. Create a Short Google+ URL • Google+ doesn’t support vanity URLs • Use to create a short URL for sharing
  19. 19. Consider a Google+ Brand Page
  20. 20. Questions? Erica Swallow @ericaswallow