Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How Small and Medium Businesses are Using Google+ By Erica Swallow Tech Journalist & Direct...
About Google+ • Launched to public in September 2011 • Google’s latest foray into social networking • Google Friend ...
Why Google+ Matters • Largest search engine in the world • Momentum towards social-driven search • Google products cont...
The Downside #SMBGoogle+ | @ericaswallow
More Negatives • Administration is difficult • You need a personal account to create a business page • Social ...
The Google+ Profile #SMBGoogle+ | @ericaswallow
Create Custom Circles • Based on your email contacts • Circles enable easy grouping and sharing #SMBGoo...
Follow Sparks • Google+’s algorithmic content recommendation system • Based on Google Search, Google+ and +1 button...
Google+ Business Pages #SMBGoogle+ | @ericaswallow
Anecdotal Evidence • More than 50 small business Google+ pages #SMBGoogle+ | @ericaswallow
Get an SEO Boost • Free SEO! • At the very least, create and fill out a page #SMBGoogle+ | @ericaswallow
Host Hangouts • Business meetings, industry chats, meetups • Hangout with Extras: named hangouts, shared notes and sk...
Expand Content Distribution • Share photos, videos, links and commentary • Segmentation: Customers, VIPs, Team memb...
Other Reasons To Get Started… • Connect with early adopters • Network with journalists and potential clients • Explore ...
Pro Tip: Shorten Your URL • Google+ doesn’t support vanity URLs • Use gplus.to to create a short URL for sharing ...
Questions?Erica Swallow | @ericaswallow | ericaswallow.com
Upcoming SlideShare
Loading in …5
×

How Small Businesses are Using Google+

1,784 views

Published on

I spoke at the 2012 Social Media Strategies Summit in Las Vegas on "How Small and Medium-Sized Businesses are Using Google+."

Launched by Google in 2011, Google+ is the latest social networking tool on the block. Businesses of all sizes are giving it a go, but much of the media attention has focused on how large enterprises are using Google+ to reach customers. In this presentation, attendees will discover the pros and cons of using Google+ as a small business, while also learning about how other small businesses are using the platform.

See the SMSS agenda here: http://socialmediastrategiessummit.com/2012vegas/agenda.html

Published in: Business, Technology
no profile picture user

  • Be the first to comment

  • Be the first to like this

How Small Businesses are Using Google+

  1. 1. How Small and Medium Businesses are Using Google+ By Erica Swallow Tech Journalist & Director of Community, Contently
  2. 2. About Google+ • Launched to public in September 2011 • Google’s latest foray into social networking • Google Friend Connect, Google Buzz, Orkut • 90 million users • Tech enthusiasts, male students • Largely inactive user base #SMBGoogle+ | @ericaswallow
  3. 3. Why Google+ Matters • Largest search engine in the world • Momentum towards social-driven search • Google products continue to merge • Google Places, Google Reader, Google Search #SMBGoogle+ | @ericaswallow
  4. 4. The Downside #SMBGoogle+ | @ericaswallow
  5. 5. More Negatives • Administration is difficult • You need a personal account to create a business page • Social dashboards don’t integrate Google+ yet • Google side projects are unreliable • Buzz, Wave, Hotpot #SMBGoogle+ | @ericaswallow
  6. 6. The Google+ Profile #SMBGoogle+ | @ericaswallow
  7. 7. Create Custom Circles • Based on your email contacts • Circles enable easy grouping and sharing #SMBGoogle+ | @ericaswallow
  8. 8. Follow Sparks • Google+’s algorithmic content recommendation system • Based on Google Search, Google+ and +1 button #SMBGoogle+ | @ericaswallow
  9. 9. Google+ Business Pages #SMBGoogle+ | @ericaswallow
  10. 10. Anecdotal Evidence • More than 50 small business Google+ pages #SMBGoogle+ | @ericaswallow
  11. 11. Get an SEO Boost • Free SEO! • At the very least, create and fill out a page #SMBGoogle+ | @ericaswallow
  12. 12. Host Hangouts • Business meetings, industry chats, meetups • Hangout with Extras: named hangouts, shared notes and sketchpad, Google docs integration, screensharing #SMBGoogle+ | @ericaswallow
  13. 13. Expand Content Distribution • Share photos, videos, links and commentary • Segmentation: Customers, VIPs, Team members #SMBGoogle+ | @ericaswallow
  14. 14. Other Reasons To Get Started… • Connect with early adopters • Network with journalists and potential clients • Explore #SMBGoogle+ | @ericaswallow
  15. 15. Pro Tip: Shorten Your URL • Google+ doesn’t support vanity URLs • Use gplus.to to create a short URL for sharing #SMBGoogle+ | @ericaswallow
  16. 16. Questions?Erica Swallow | @ericaswallow | ericaswallow.com

×