How Brands are Using Google+

Product Manager & Digital Strategist
Apr. 19, 2012
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
How Brands are Using Google+
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How Brands are Using Google+

Editor's Notes

  1. Friend Connect: social add-ons for websitesGoogle Buzz: social stream tied to Gmail Orkut: facebook-like social network that really only took off in a few countries, namely Brazil.90 million users (mid-January; 1/19) – 100 million (independent analyst Paul Allen, founder of Ancestry.com, 2/1)(60% male / 40% female) 18-30 year olds a whopping 83% of users are inactive, leaving only 17% of active users (Bime – 10 million person tracking study)
  2. Source: Digital marketing startup Brightedge
  3. Most people are not active and growing a fan base is difficult. 83% active / 17% inactive (as of a few months ago) – according to a study of 10 million Google+ users by data visualization firm Bime.
  4. HotPot – social recommendation systems
  5. Introduced brand pages in November.
  6. “Google+ Brand Adoption and Engagement Trends” study by Adam Schoenfeld of Simply Measured (3 month update as published on 2/9/2012)
  7. Brand pages launched in November… died down, low around holidays. New year, spiked.
  8. Brand pages launched in November… died down, low around holidays. New year, spiked.
  9. Intel has users +1 five certain images in order to be added to that Circle. “technology enthusiast, IT experts, newsroom, software developer, and trends”
  10. Cadbury launches the Dairy Milk Bubbly on Google+ (January 2012)
  11. Obama hangout: http://mashable.com/2012/01/31/obama-hangout/, 227,000 attendees, real-time conversation.
  12. Fox 11 News Los Angeles anchor Maria Quiban hosts daily #EpicHangout chats. Has interviewed Mike Tyson, Kevin Smith, Steven Seagal, Joan Rivers, Jaleel White, James Van Der Beek, Tony Goldwyn, Alexander Ludwig, etc.
  13. Google+ Community ManagersDasha Cherepennikova and Vanessa Schneider (small business owners with local Google+ pages)
  14. Google+ Community ManagersDasha Cherepennikova and Vanessa Schneider – with stars from „The Muppets” movie – Jason Segel and Amy Adams.
  15. Be inclusive. Give credit where it’s due.
  16. Be inclusive. Give credit where it’s due.
  17. Be inclusive. Give credit where it’s due.