Blogs 101: Organization and Revenue Streams

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A brief overview of how established blogs (such as Mashable) are organized and how they generate revenue.

This overview was presented to a class of students at LIM College on February 8, 2010.

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Blogs 101: Organization and Revenue Streams

  1. 1. By @ericaswallow Assistant Editor, Mashable Blogs 101: Organizational Structures & Revenue Streams
  2. 2. Overview @ericaswallow <ul><ul><li>Organizational Structure </li></ul></ul><ul><ul><ul><li>How are blogs organized? </li></ul></ul></ul><ul><ul><ul><li>What are the functions of each team? </li></ul></ul></ul><ul><ul><li>Revenue Streams </li></ul></ul><ul><ul><ul><li>Advertising </li></ul></ul></ul><ul><ul><ul><li>Content Syndication </li></ul></ul></ul><ul><ul><ul><li>Off-site Writing </li></ul></ul></ul><ul><ul><ul><li>A Few Other Ideas… </li></ul></ul></ul>
  3. 3. How Blogs are Organized Organizational Structures <ul><li>Editorial </li></ul><ul><li>Organized by Verticals </li></ul><ul><li>Roles </li></ul><ul><ul><li>Editor-in-Chief </li></ul></ul><ul><ul><li>Managing Editor </li></ul></ul><ul><ul><li>Editors </li></ul></ul><ul><ul><li>Associate Editors </li></ul></ul><ul><ul><li>Assistant Editors </li></ul></ul><ul><ul><li>Editorial Assistants </li></ul></ul><ul><ul><li>Guest Writers </li></ul></ul>@ericaswallow <ul><ul><li>Business </li></ul></ul><ul><ul><li>Operations </li></ul></ul><ul><ul><ul><li>Business Development </li></ul></ul></ul><ul><ul><ul><ul><li>Advertising </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Event Planning </li></ul></ul></ul></ul><ul><ul><li>Marketing & Communications </li></ul></ul><ul><ul><li>Tech / Development </li></ul></ul><ul><ul><li>Finance </li></ul></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>Human Resources </li></ul></ul>
  4. 4. Advertising Revenue Streams @ericaswallow
  5. 5. Content Syndication Revenue Streams @ericaswallow
  6. 6. Off-site Writing Revenue Streams @ericaswallow
  7. 7. Other Options Revenue Streams @ericaswallow <ul><ul><li>Leveraging expertise knowledge </li></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul><ul><ul><ul><li>E-books </li></ul></ul></ul><ul><ul><ul><li>Courses </li></ul></ul></ul><ul><ul><ul><li>Web seminars </li></ul></ul></ul><ul><ul><ul><li>Consulting </li></ul></ul></ul><ul><ul><ul><li>Speaking </li></ul></ul></ul><ul><ul><li>Leveraging your brand’s popularity </li></ul></ul><ul><ul><ul><li>Merchandising </li></ul></ul></ul><ul><ul><ul><li>Licensing </li></ul></ul></ul><ul><ul><ul><li>Affiliate Programs </li></ul></ul></ul>
  8. 8. Erica Swallow Assistant Editor @ericaswallow [email_address] Questions?

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