The Secret to User-Centered  Web Design  Cheap, easy and powerful  usability techniques
Creation and Destruction are Forever Linked
User-centered Web design <ul><li>I. When should you run usability studies?  </li></ul><ul><li>II. Usability techniques  </...
Developing a new site
Usability techniques prior to JoCoLibrary launch <ul><li>Day-long focus groups with staff </li></ul><ul><li>78 card sorts ...
Developing a sub-site
Implementing a new application
Implementing a new application
Or simply determining a patron-friendly label or name
Before you start…. <ul><li>Determining the core tasks (this is the tricky part) </li></ul><ul><li>Do you have input from a...
Core tasks <ul><li>What are the most important things your users should be able to do on your site? </li></ul><ul><li>For ...
Establishing core tasks   <ul><li>Core Tasks & Usability Questions for JoCoLibrary  </li></ul><ul><li>June 2007 </li></ul>...
Establishing core tasks   <ul><li>Core Tasks & Usability Questions for JoCoLibrary  </li></ul><ul><li>June 2007 </li></ul>...
Establishing core tasks   <ul><li>Core Tasks & Usability Questions for JoCoLibrary  </li></ul><ul><li>June 2007 </li></ul>...
Usability techniques Card Sorts Paper Prototyping Usability Studies
Card sorts to determine labels
More card sorts
Hybrid card sorts/prototypes
Paper prototyping
Usability studies
More usability studies
Encourage interaction and input
Recruiting volunteers
Recruiting volunteers
Recruiting volunteers
Recruiting volunteers
Reporting results   JoCoLibrary Usability Studies, Phase 2 July 23-26
Reporting results Overall results (all studies combined) 2004 vs. 2007:
Reporting and communicating results
Super secret added bonus of testing, reporting & keeping everyone involved <ul><li>Staff understanding & buy-in! </li></ul...
Launched August 15, 2007!
What we missed
What we missed
What we missed
What we missed
What we missed
What we are working on now
What we are working on now 1 2 3 5 6
Usability studies… <ul><li>Save you time from quibbling, from making a lot of bad decisions, from revising based on a poor...
<ul><li>I’m happy to share anything! </li></ul><ul><li>Erica Reynolds </li></ul><ul><li>[email_address] </li></ul><ul><li>...
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Usability Studies for Public Libraries

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Cheap, easy and effective usability tools for designing user-centered Web sites.

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Usability Studies for Public Libraries

  1. 1. The Secret to User-Centered Web Design Cheap, easy and powerful usability techniques
  2. 2. Creation and Destruction are Forever Linked
  3. 3. User-centered Web design <ul><li>I. When should you run usability studies? </li></ul><ul><li>II. Usability techniques </li></ul><ul><li>III. Recruiting volunteers (patrons and staff) </li></ul><ul><li>IV. Reporting and communicating results </li></ul><ul><li>V. Super secret added bonus of usability testing and reporting </li></ul><ul><li>VI. What we missed </li></ul><ul><li>VII. What we are working on now </li></ul>
  4. 4. Developing a new site
  5. 5. Usability techniques prior to JoCoLibrary launch <ul><li>Day-long focus groups with staff </li></ul><ul><li>78 card sorts </li></ul><ul><li>22 paper prototype </li></ul><ul><li>21 interface usability studies </li></ul><ul><li>1 staff feedback survey (with 158 respondents) </li></ul><ul><li>1 patron feedback survey (155 respondents) </li></ul>
  6. 6. Developing a sub-site
  7. 7. Implementing a new application
  8. 8. Implementing a new application
  9. 9. Or simply determining a patron-friendly label or name
  10. 10. Before you start…. <ul><li>Determining the core tasks (this is the tricky part) </li></ul><ul><li>Do you have input from all the stakeholders? </li></ul><ul><li>Who is signing off on this? </li></ul><ul><li>Is there anyone else who can sink it? </li></ul><ul><li>Who will actually be doing the work? </li></ul><ul><li>Intranets are even trickier… </li></ul>
  11. 11. Core tasks <ul><li>What are the most important things your users should be able to do on your site? </li></ul><ul><li>For card sorts, this should be limited to around 20 tasks </li></ul><ul><li>For full prototypes or interface usability studies, these need to be whittled down to 10ish. </li></ul><ul><li>After you identify your core tasks, write your questions </li></ul>
  12. 12. Establishing core tasks <ul><li>Core Tasks & Usability Questions for JoCoLibrary </li></ul><ul><li>June 2007 </li></ul><ul><li>You would like to watch Crash on DVD. How would you find out if the Johnson County Library has the movie for you to check-out? </li></ul><ul><li>Core task: Find/search the catalog </li></ul><ul><li>You’d like a recommendation for something to read. What would you do? </li></ul><ul><li>Core task: find staff selections/recommendations </li></ul><ul><li>You would like to renew some books you have checked out. What would you do? </li></ul><ul><li>Core task: find “My Account” or contact us </li></ul><ul><li>How would you find out if the library offers computer classes? </li></ul><ul><li>Core task: find calendar of events </li></ul>
  13. 13. Establishing core tasks <ul><li>Core Tasks & Usability Questions for JoCoLibrary </li></ul><ul><li>June 2007 </li></ul><ul><li>You want to know when the Central Resource Library is open. Where do you find that? </li></ul><ul><li>Core task: Library hours </li></ul><ul><li>You have heard that the library delivers books to people who are homebound. How would you find out more? </li></ul><ul><li>Core task: find library services </li></ul><ul><li>You are starting a new business and need information. Where do you start? </li></ul><ul><li>Core tasks: find partnership/subject specific site </li></ul>
  14. 14. Establishing core tasks <ul><li>Core Tasks & Usability Questions for JoCoLibrary </li></ul><ul><li>June 2007 </li></ul><ul><li>You or your child has a paper on pollution that is due tomorrow. You’ve searched the Web and not found anything, and the library is closed. What would you do? </li></ul><ul><li>Core tasks: use articles and more to do research </li></ul><ul><li>You’ve read about downloadable audiobooks on the library’s Web site, but you want to ask a librarian for more information. What would you do? </li></ul><ul><li>Core task: find contact us (Live chat, e-mail, phone, etc…) </li></ul>
  15. 15. Usability techniques Card Sorts Paper Prototyping Usability Studies
  16. 16. Card sorts to determine labels
  17. 17. More card sorts
  18. 18. Hybrid card sorts/prototypes
  19. 19. Paper prototyping
  20. 20. Usability studies
  21. 21. More usability studies
  22. 22. Encourage interaction and input
  23. 23. Recruiting volunteers
  24. 24. Recruiting volunteers
  25. 25. Recruiting volunteers
  26. 26. Recruiting volunteers
  27. 27. Reporting results JoCoLibrary Usability Studies, Phase 2 July 23-26
  28. 28. Reporting results Overall results (all studies combined) 2004 vs. 2007:
  29. 29. Reporting and communicating results
  30. 30. Super secret added bonus of testing, reporting & keeping everyone involved <ul><li>Staff understanding & buy-in! </li></ul><ul><li>Staff scavenger hunt: 113 respondents </li></ul><ul><li>87.5% love it or like it </li></ul><ul><li>10.8% think it’s ok </li></ul><ul><li>0% didn’t like it or hated it </li></ul><ul><li>1.8% “Other” </li></ul><ul><li>What should we improve before launch? “That’s a tough one. You all have exceeded my expectations.” </li></ul>
  31. 31. Launched August 15, 2007!
  32. 32. What we missed
  33. 33. What we missed
  34. 34. What we missed
  35. 35. What we missed
  36. 36. What we missed
  37. 37. What we are working on now
  38. 38. What we are working on now 1 2 3 5 6
  39. 39. Usability studies… <ul><li>Save you time from quibbling, from making a lot of bad decisions, from revising based on a poorly designed foundation </li></ul><ul><li>Ensure that you’re thinking through each step </li></ul><ul><li>Give you evidence to help you make decisions </li></ul><ul><li>Give you evidence to back up your decisions later </li></ul><ul><li>Let you see things from a user-perspective </li></ul><ul><li>Show your colleagues and patrons what you do </li></ul><ul><li>Encourage user participation in site development in a meaningful way </li></ul><ul><li>Are always worth the time and effort… </li></ul>
  40. 40. <ul><li>I’m happy to share anything! </li></ul><ul><li>Erica Reynolds </li></ul><ul><li>[email_address] </li></ul><ul><li>www.jocolibrary.org/usability </li></ul>

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