Write That Down! Van Wilder's Guide to Social Media

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After spending 7 years in college without a degree, Van Wilder formulates his own life philosophy.

1. “Worrying is like a rocking chair, it gives you something to do, but doesn't get you anywhere.”
2. “If you're always thinking about the future, then you kinda forget about the present. Write that down.”

3. “Are you stalking me?
'Cause that would be super.”

4. “I've learned that you can't treat every situation as a life-and-death matter because you'll die a lot of times. Write that down.”
5. “Sometimes in life you need to realize a poor investment, and just cut your loses. Write That Down.”

6. “They said I did them a Mitzvah. That's Yiddish for ‘good deed.’ Write That Down”

7. “Sometimes you gotta let your heart lead you, even if you know it's someplace you know you're not supposed to be.”

8. “Don't take life too seriously, you'll never get out alive. Write That Down.”


Published in: Education, Technology, Business
  • TextWilder.com is a true Guide to Social Media :)
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  • Great tips. I love how you made VanWilder sound like a genius! Loved your passion and great ideas.
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  • thanks for presenting @ bigd09, erica. didn't get a chance to meet you, but I attended your talk. great topic...great energy! thanks!!!
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  • Great presentation. I really enjoyed your enthusiasm and excellent resources.
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  • Great presentation on Social Media freenzie today. Not only was the content excellent by Erica, but so was the visually presentation. Even on Slideshare it sends a clear message. Mary Frances B
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Write That Down! Van Wilder's Guide to Social Media

  1. 1. Van Wilder’s Guide to Social Media Write That Down! Monday, June 1, 2009
  2. 2. Who Am I? Erica O’Grady CXO (Chief Experience Officer) Peanut Butter Media Twitter: @ericaogrady FriendFeed: ericaogrady Office: Caroline Collective 4820 Caroline Houston, TX 77004 Monday, June 1, 2009
  3. 3. How Did We Get Here? Monday, June 1, 2009
  4. 4. Monday, June 1, 2009
  5. 5. Relationships Matter Monday, June 1, 2009
  6. 6. People Matter Monday, June 1, 2009
  7. 7. Your Reputation Matters Monday, June 1, 2009
  8. 8. “Social Media is Word-of-Mouth or Community Based Marketing that leverages Technology as a Platform for Conversations.” ~Erica O’Grady Monday, June 1, 2009
  9. 9. Raise Your Hand If You’ve Seen VAN WILDER Monday, June 1, 2009
  10. 10. Monday, June 1, 2009
  11. 11. VAN WILDER’s 8 Life Lessons Monday, June 1, 2009
  12. 12. VAN WILDER’s 8 Life Lessons Monday, June 1, 2009
  13. 13. VAN WILDER’s 8 Life Lessons Social Media Lessons Monday, June 1, 2009
  14. 14. “Worrying is like a rocking chair, it gives you something to do, but doesn't get you anywhere.” Monday, June 1, 2009
  15. 15. Companies Worry About Monday, June 1, 2009
  16. 16. Companies Worry About ✓ Losing Control of the Message Monday, June 1, 2009
  17. 17. Companies Worry About ✓ Losing Control of the Message ✓ Time Constraints Monday, June 1, 2009
  18. 18. Companies Worry About ✓ Losing Control of the Message ✓ Time Constraints ✓ Trade Secrets Monday, June 1, 2009
  19. 19. Companies Worry About ✓ Losing Control of the Message ✓ Time Constraints ✓ Trade Secrets ✓ Buzz Words (Transparency, Authenticity, Trust Agents, Social Capital, Community, Joining the “Conversation”) Monday, June 1, 2009
  20. 20. Companies Worry About ✓ Losing Control of the Message ✓ Time Constraints ✓ Trade Secrets ✓ Buzz Words (Transparency, Authenticity, Trust Agents, Social Capital, Community, Joining the “Conversation”) ✓ Personal Brands Monday, June 1, 2009
  21. 21. Monday, June 1, 2009
  22. 22. Monday, June 1, 2009
  23. 23. The Problem isn’t Technology or Social Media. Monday, June 1, 2009
  24. 24. The Problem isn’t Technology or Social Media. It’s FEAR Monday, June 1, 2009
  25. 25. Monday, June 1, 2009
  26. 26. OVERWHELM Monday, June 1, 2009
  27. 27. Monday, June 1, 2009
  28. 28. Monday, June 1, 2009
  29. 29. Monday, June 1, 2009
  30. 30. Monday, June 1, 2009
  31. 31. Monday, June 1, 2009
  32. 32. Handle Overwhelm with Day Tight Compartments Monday, June 1, 2009
  33. 33. Handle Overwhelm with Day Tight Compartments (Both for Your Company & Your Life) Monday, June 1, 2009
  34. 34. Monday, June 1, 2009
  35. 35. Monday, June 1, 2009
  36. 36. Monday, June 1, 2009
  37. 37. Monday, June 1, 2009
  38. 38. Monday, June 1, 2009
  39. 39. Monday, June 1, 2009
  40. 40. “If you're always thinking about the future, then you kinda forget about the present. Write that down.” Monday, June 1, 2009
  41. 41. Time Saving Tools & Applications Monday, June 1, 2009
  42. 42. Time Saving Tools & Applications ✓ NutshellMail Monday, June 1, 2009
  43. 43. Time Saving Tools & Applications ✓ NutshellMail ✓ Tweetdeck, Twhirl, Seesmic Desktop Monday, June 1, 2009
  44. 44. Time Saving Tools & Applications ✓ NutshellMail ✓ Tweetdeck, Twhirl, Seesmic Desktop ✓ Search & Monitor - Chartbeat, Analytics, Twellow, Twitter Search, Tynt Monday, June 1, 2009
  45. 45. Time Saving Tools & Applications ✓ NutshellMail ✓ Tweetdeck, Twhirl, Seesmic Desktop ✓ Search & Monitor - Chartbeat, Analytics, Twellow, Twitter Search, Tynt ✓ Auto-posting - Tweetlater, Blog Posts, Link Posts from Delicious Monday, June 1, 2009
  46. 46. Time Saving Tools & Applications ✓ NutshellMail ✓ Tweetdeck, Twhirl, Seesmic Desktop ✓ Search & Monitor - Chartbeat, Analytics, Twellow, Twitter Search, Tynt ✓ Auto-posting - Tweetlater, Blog Posts, Link Posts from Delicious ✓ GTD, 4-Hour Work Week Techniques Monday, June 1, 2009
  47. 47. Time Saving Tools & Applications ✓ NutshellMail ✓ Tweetdeck, Twhirl, Seesmic Desktop ✓ Search & Monitor - Chartbeat, Analytics, Twellow, Twitter Search, Tynt ✓ Auto-posting - Tweetlater, Blog Posts, Link Posts from Delicious ✓ GTD, 4-Hour Work Week Techniques ✓ Focus. Simple messages. Meaningful Relationships. Monday, June 1, 2009
  48. 48. Monday, June 1, 2009
  49. 49. Monday, June 1, 2009
  50. 50. “Are you stalking me? 'Cause that would be super.” Monday, June 1, 2009
  51. 51. Monday, June 1, 2009
  52. 52. Monday, June 1, 2009
  53. 53. “Are you stalking me? 'Cause that would be super.” Monday, June 1, 2009
  54. 54. Make People Important Monday, June 1, 2009
  55. 55. Make People Important ✓ Stop Focusing on the Influencers Monday, June 1, 2009
  56. 56. Make People Important ✓ Stop Focusing on the Influencers ✓ Treat Everyone Like a VIP Monday, June 1, 2009
  57. 57. Make People Important ✓ Stop Focusing on the Influencers ✓ Treat Everyone Like a VIP ✓ Be Remarkable Monday, June 1, 2009
  58. 58. Make People Important ✓ Stop Focusing on the Influencers ✓ Treat Everyone Like a VIP ✓ Be Remarkable ✓ Become Genuinely Interested In Your Clients & Customers Monday, June 1, 2009
  59. 59. Make People Important ✓ Stop Focusing on the Influencers ✓ Treat Everyone Like a VIP ✓ Be Remarkable ✓ Become Genuinely Interested In Your Clients & Customers ✓ Promote and Support the things your Clients/ Customers care about too! Monday, June 1, 2009
  60. 60. “I've learned that you can't treat every situation as a life- and-death matter because you'll die a lot of times. Write that down.” Monday, June 1, 2009
  61. 61. Social Media Failures Monday, June 1, 2009
  62. 62. Social Media Failures ✓ House M.D. Monday, June 1, 2009
  63. 63. Social Media Failures ✓ House M.D. ✓ Quiznos Monday, June 1, 2009
  64. 64. Social Media Failures Monday, June 1, 2009
  65. 65. Social Media Failures ✓ House M.D. Monday, June 1, 2009
  66. 66. Social Media Failures ✓ House M.D. ✓ Quiznos Monday, June 1, 2009
  67. 67. Social Media Failures ✓ House M.D. ✓ Quiznos Monday, June 1, 2009
  68. 68. Social Media Failures ✓ House M.D. ✓ Quiznos ✓ Motrin Moms Monday, June 1, 2009
  69. 69. Social Media Failures ✓ House M.D. ✓ Quiznos Monday, June 1, 2009
  70. 70. Social Media Failures ✓ House M.D. ✓ Quiznos ✓ Motrin Moms Monday, June 1, 2009
  71. 71. Social Media Failures ✓ House M.D. ✓ Quiznos ✓ Motrin Moms Monday, June 1, 2009
  72. 72. Social Media Failures ✓ House M.D. ✓ Quiznos ✓ Motrin Moms ✓ Skittles Monday, June 1, 2009
  73. 73. Social Media Failures ✓ House M.D. ✓ Quiznos ✓ Motrin Moms ✓ Skittles ✓ Burger King Monday, June 1, 2009
  74. 74. Social Media Failures ✓ House M.D. ✓ Quiznos ✓ Motrin Moms Monday, June 1, 2009
  75. 75. Social Media Failures ✓ House M.D. ✓ Quiznos ✓ Motrin Moms ✓ Skittles Monday, June 1, 2009
  76. 76. Social Media Failures ✓ House M.D. ✓ Quiznos ✓ Motrin Moms ✓ Skittles ✓ Burger King Monday, June 1, 2009
  77. 77. “Sometimes in life you need to realize a poor investment, and just cut your loses. Write That Down.” Monday, June 1, 2009
  78. 78. Cut It Out Monday, June 1, 2009
  79. 79. Cut It Out ✓ Signing Up for EVERY Social Media Site Monday, June 1, 2009
  80. 80. Cut It Out ✓ Signing Up for EVERY Social Media Site ✓ Being Inconsistent Monday, June 1, 2009
  81. 81. Cut It Out ✓ Signing Up for EVERY Social Media Site ✓ Being Inconsistent ✓ Focusing Too Much on BUZZ Monday, June 1, 2009
  82. 82. Cut It Out ✓ Signing Up for EVERY Social Media Site ✓ Being Inconsistent ✓ Focusing Too Much on BUZZ ✓ Focusing Too Much on the “Virtual” World Monday, June 1, 2009
  83. 83. Cut It Out ✓ Signing Up for EVERY Social Media Site ✓ Being Inconsistent ✓ Focusing Too Much on BUZZ ✓ Focusing Too Much on the “Virtual” World ✓ Bankrupting Your Social Capital Monday, June 1, 2009
  84. 84. Cut It Out ✓ Signing Up for EVERY Social Media Site ✓ Being Inconsistent ✓ Focusing Too Much on BUZZ ✓ Focusing Too Much on the “Virtual” World ✓ Bankrupting Your Social Capital ✓ Focusing Too Much on Monetization Monday, June 1, 2009
  85. 85. “They said I did them a Mitzvah. That's Yiddish for ‘good deed.’ Write That Down” Monday, June 1, 2009
  86. 86. Monday, June 1, 2009
  87. 87. Monday, June 1, 2009
  88. 88. Monday, June 1, 2009
  89. 89. Monday, June 1, 2009
  90. 90. “Sometimes you gotta let your heart lead you, even if you know it's someplace you know you're not supposed to be.” Monday, June 1, 2009
  91. 91. Monday, June 1, 2009
  92. 92. “Sometimes you gotta let your heart lead you, even if you know it's someplace you know you're not supposed to be.” Monday, June 1, 2009
  93. 93. The Great Twitter Experiment Monday, June 1, 2009
  94. 94. “Don't take life too seriously, you'll never get out alive. Write That Down.” Monday, June 1, 2009
  95. 95. Credits • http://www.flickr.com/photos/ellievanhoutte/834512472/ • http://www.flickr.com/photos/almaz73/3564244382/ • http://www.flickr.com/photos/bigslow/3175852120/ • http://www.flickr.com/photos/batega/1467019878/ • http://www.flickr.com/photos/dbilly/3347521752/ • http://www.flickr.com/photos/matthamm/2945559128/ • http://www.flickr.com/photos/darwinbell/ • http://www.flickr.com/photos/angusmcdiarmid/2989131150/ • http://www.slideshare.net/missrogue/think-small Monday, June 1, 2009

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